
AnalyticsCreator is a metadata-driven design application for data warehouse automation and data product engineering across the Microsoft data stack.
Its Governed Control Model connects business meaning, data structures, transformation rules, dependencies, lineage and technical implementation in one controlled project model. Data teams design the required architecture in AnalyticsCreator, then generate native Microsoft assets from that design.
Generated outputs can include SQL Server objects, SSIS packages, Azure Data Factory pipelines, supported Microsoft Fabric components, deployment artefacts and Power BI semantic models. AnalyticsCreator supports dimensional, 3NF and hybrid modelling approaches together with ingestion, transformations, delta loading, historisation, Slowly Changing Dimensions, snapshots and repeatable data-processing patterns.
Because generated outputs are native Microsoft technology, no AnalyticsCreator runtime is required in production. Organisations retain ownership of the resulting implementation and can integrate generated assets into Git, Azure DevOps and CI/CD workflows.
Lineage, documentation and dependency information remain connected to the design, helping teams understand change impact before regenerating affected assets.
Design Intelligence extends this governed project context into AI-assisted data engineering by providing authorised AI tools and agents with structured access to metadata, lineage, dependencies and design rules.
Typical use cases include enterprise data warehouse development, Microsoft Fabric adoption, SQL Server and SSIS modernisation, governed Power BI delivery and repeatable data product engineering.
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BigQuery is a serverless, multicloud data warehouse that makes working with all types of data effortless, allowing you to focus on extracting valuable business insights quickly. As a central component of Google’s data cloud, it streamlines data integration, enables cost-effective and secure scaling of analytics, and offers built-in business intelligence for sharing detailed data insights. With a simple SQL interface, it also supports training and deploying machine learning models, helping to foster data-driven decision-making across your organization. Its robust performance ensures that businesses can handle increasing data volumes with minimal effort, scaling to meet the needs of growing enterprises.
Gemini within BigQuery brings AI-powered tools that enhance collaboration and productivity, such as code recommendations, visual data preparation, and intelligent suggestions aimed at improving efficiency and lowering costs. The platform offers an all-in-one environment with SQL, a notebook, and a natural language-based canvas interface, catering to data professionals of all skill levels. This cohesive workspace simplifies the entire analytics journey, enabling teams to work faster and more efficiently.
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Singular
The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention.
With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV.
Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword.
To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other.
Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.
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Microsoft Power Query
Power Query provides a user-friendly solution for connecting, extracting, transforming, and loading data from a variety of sources. Acting as a robust engine for data preparation and transformation, Power Query features a graphical interface that simplifies the data retrieval process and includes a Power Query Editor for implementing necessary changes. The versatility of the engine allows it to be integrated across numerous products and services, meaning the storage location of the data is determined by the specific application of Power Query. This tool enables users to efficiently carry out the extract, transform, and load (ETL) processes for their data needs. With Microsoft’s Data Connectivity and Data Preparation technology, users can easily access and manipulate data from hundreds of sources in a straightforward, no-code environment. Power Query is equipped with support for a multitude of data sources through built-in connectors, generic interfaces like REST APIs, ODBC, OLE, DB, and OData, and even offers a Power Query SDK for creating custom connectors tailored to individual requirements. This flexibility makes Power Query an indispensable asset for data professionals seeking to streamline their workflows.
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