Plauti builds native data-quality applications that run entirely within your CRM environment. No data is sent to external servers or third-party processing services, and there’s no parallel infrastructure to maintain. Your data stays where it belongs: under your control, behind your security perimeter, governed by your own access model.
For Salesforce, Plauti addresses the full lifecycle of data quality:
> Prevention at entry: Real-time duplicate detection alerts users as they type, blocking bad data before it’s created.
> Detection from external sources: Identify duplicates coming from integrations, imports, and APIs, so data quality doesn’t degrade over time.
> Batch remediation at scale: Run powerful batch jobs to find, review, and merge existing duplicates, with full audit trails for compliance and governance.
> Contact data verification: Validate email addresses and phone numbers before they’re saved to reduce bounces and failed outreach.
All processing runs natively on Salesforce infrastructure. Plauti respects your existing profiles, roles, and permission sets, so there’s no separate login, no data synchronization layer, and no new security surface to harden.
For Microsoft Dynamics 365, Plauti provides similar control over duplicates with real-time alerts, API-driven detection, batch processing, and cross-entity matching. It’s designed for CRM admins and data stewards who need direct, immediate control over data quality without waiting on developers, external consultants, or long IT ticket queues.
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dbt Labs is redefining how data teams work with SQL. Instead of waiting on complex ETL processes, dbt lets data analysts and data engineers build production-ready transformations directly in the warehouse, using code, version control, and CI/CD. This community-driven approach puts power back in the hands of practitioners while maintaining governance and scalability for enterprise use.
With a rapidly growing open-source community and an enterprise-grade cloud platform, dbt is at the heart of the modern data stack. It’s the go-to solution for teams who want faster analytics, higher quality data, and the confidence that comes from transparent, testable transformations.
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NetOwl NameMatcher
NetOwl NameMatcher, recognized for its excellence in the MITRE Multicultural Name Matching Challenge, delivers unparalleled accuracy, speed, and scalability in name matching solutions. By employing an innovative machine learning framework, NetOwl effectively tackles the intricate challenges of fuzzy name matching. Conventional methods like Soundex, edit distance, and rule-based systems often face significant issues with precision, leading to false positives, and recall, resulting in false negatives, when confronting the diverse fuzzy name matching scenarios outlined previously. In contrast, NetOwl leverages a data-driven, machine learning-based probabilistic strategy to address these name matching difficulties. It automatically generates sophisticated, probabilistic name matching rules from extensive, real-world multi-ethnic name variant datasets. Furthermore, NetOwl employs distinct matching models tailored to various entity types, such as individuals, organizations, and locations. To add to its capabilities, NetOwl also integrates automatic detection of name ethnicity, enhancing its adaptability to the complexities of multicultural name matching. This comprehensive approach ensures a higher level of accuracy and reliability in diverse applications.
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DataMatch
The DataMatch Enterprise™ solution is an intuitive data cleansing tool tailored to address issues related to the quality of customer and contact information. It utilizes a combination of unique and standard algorithms to detect variations that are phonetic, fuzzy, miskeyed, abbreviated, and specific to certain domains. Users can establish scalable configurations for various processes including deduplication, record linkage, data suppression, enhancement, extraction, and the standardization of both business and customer data. This functionality helps organizations create a unified Single Source of Truth, thereby enhancing the overall effectiveness of their data throughout the enterprise while ensuring that the integrity of the data is maintained. Ultimately, this solution empowers businesses to make more informed decisions based on accurate and reliable data.
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