CustomerStories Description
Customer stories are the most powerful marketing content when it comes to generating new business opportunities. Peer stories are more trusted by customers than any other marketing or sales information. They can learn about solutions and products from others. Customer stories are highly influential for 92% of enterprise buyers. Customers are 32% more likely than others to buy if they are told a customer story during the purchasing process. Advocates are more likely share customer stories publicly and will recommend it more often. A platform that allows customers, partners, and employees to contribute to customer stories. Automated promotion of customer stories on all relevant online channels. Engage prospects throughout the entire buying cycle. Smart metrics that show ROI of the program through a connection between revenue attribution and deal, story, and media channel.