Catalina Description
By leveraging real-time insights and swift adaptability, we offer tailored marketing solutions for consumer packaged goods (CPG) that unravel shopper behavior and enhance consumer connections, all on an unmatched scale. It is essential to pinpoint your target audience and the optimal channels for conveying your message effectively. Understanding your audience is crucial before crafting your communication strategy. Utilize our bespoke or syndicated segments to better engage with your shoppers. Gain valuable insights through thorough analysis of shopper data to deepen your understanding of different demographics. This is where our team of data experts shines. Our analytical tools deliver remarkably accurate insights derived from extensive consumer data, ensuring that your messages are highly personalized. Create customized communications that convert casual shoppers into loyal buyers and enthusiastic brand advocates. Whether your goal is to enter a new market or strengthen loyalty among existing customers, we are committed to helping you deliver relevant and compelling messages that resonate deeply. In the ever-evolving landscape of consumer preferences, adaptability in your marketing strategy is key to sustained success.
Catalina Alternatives
iPaper
iPaper is a premium SaaS solution that allows you to convert your printed leaflets and catalogs into fully interactive shoppable flipbooks that can be pushed across all your digital channels.
You can embed and share your flipbooks across all marketing channels and your website. Our platform automatically makes sure that it looks good in any scale and on any device.
iPaper’s main features are all focused on enabling you to drive traffic and increase sales.
You can create a shopping basket inside your flipbook and provide a way for your visitors to buy directly from within the catalog.
You can also enrich your flipbooks with images, videos, product links, forms, newstickers, pop-ups and call-to-actions to make them more engaging for visitors and guide them further along their buying journey.
However, adding or editing these enrichments manually can be very time consuming. With iPaper this can be done automatically with enrichment automation.
Getting started with iPaper is much more than just creating a catalog that looks good. It is built to help retailers create an automated interactive marketing channel that will drive traffic and inspire shoppers to buy.
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GWI
Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.
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Audiense
Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale.
What are the problems we trying to help with?
- Traditional consumer research is time-consuming, static and expensive
- We make it possible to get social data to become a part of the strategy
- Personalisation and brand strategy are now very tactical at the expense of performance marketing
What makes Audiense unique
Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.
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CE Vision
CE Vision's visualization platforms and data feeds provide unparalleled insights into market research and consumer behavior by integrating a wide range of privacy-compliant data from various regions. These one-of-a-kind actionable insights are fueled by near real-time market intelligence and benchmarking capabilities across industry sectors, subindustries, and brands, encompassing data on over 12,000 monitored public and private brands as well as more than 494,000 store locations. Users can access information regarding online, brick-and-mortar, and third-party channels as recent as six days after a purchase is made.
Trusted by global brands for market intelligence and shopper behavior analysis, CE Vision helps businesses identify new competitors and growth opportunities, measure sales in relation to competitors, evaluate customer loyalty and retention, benchmark market shares, and analyze overall business performance.
With CE Vision, organizations can effectively enhance their corporate strategy, drive marketing insights, and gain a deeper understanding of their shoppers, ensuring they have access to the most precise market intelligence available. This comprehensive approach not only aids immediate decision-making but also prepares businesses for future challenges in a rapidly evolving market landscape.
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Integrations
Company Details
Company:
Catalina
Year Founded:
1983
Headquarters:
United States
Website:
www.catalina.com
Media
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Online Support
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