BrandMap® 10
Worldwide, professional researchers prefer a user-friendly and swift tool for the analysis and creation of presentation-ready biplots, correspondence maps, mdpref, and MCA maps. This powerful 64-bit software is compatible with both PCs and MACs. Our unique Brand Projector I enables users to compute and visually represent the necessary attribute alterations for repositioning a brand (column) to any desired location on a map. In addition, Brand Projector II offers researchers the ability to modify attributes (rows) interactively, allowing them to observe the corresponding movement of the brand (column) in real-time. This dynamic interaction enhances the understanding of brand positioning strategies significantly.
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Harmoni
A powerful data analysis and visualization platform specifically designed for market research data. Harmoni can do it all, from data processing to analysis, reporting and visualization, as well as distribution, alerts and distribution. Spend less time processing data and more time analysing it. Harmoni automates your job. Harmoni makes it easy to share valuable and actionable insights with stakeholders. Although market research budgets are shrinking in number, expectations are increasing. Harmoni allows you to slice and dice data as the questions are asked. Harmoni allows you to combine multiple data sources into one usable set. Harmoni supports many data sources including IBM SPSS®, SQL and Microsoft Excel, CSV, tab delimited files, Dimensions and more. Harmoni is integrated with popular market research platforms such as Voxco and FocusVision Decipher.
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QuestionPro
QuestionPro is a leader in the online survey software space, approved by over 96% of reviewers online. This software helps you create, send, and analyze online surveys, forms, quizzes, and polls. Additional features let you further customize your survey experience and conduct advanced analyses. And for the times when you need a hand, QuestionPro is always available to help with industry leading 24 X 7 LiveChat for all users.
QuestionPro contains 4 product editions - Essentials (the free forever version), Advanced (for single users), Team (for collaboration), and Research (with all premium features). Additional QuestionPro products exist as well for CX, Workforce, and more.
Our survey tool contains hundreds of off-the-shelf surveys for you, plus 38+ question types to help you create the perfect questionnaire. After creation, you can then distribute the survey through numerous channels and methods to respondents, such as email, integrated pop-ups, SMS, and social sharing.
With over 10 million users across 100 countries, QuestionPro is the survey partner of choice for Fortune 100 companies, academic institutions, small businesses, and individual researchers for 17+ years running.
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Conveo
Conveo is an innovative platform driven by artificial intelligence, designed specifically for qualitative research, which enables teams to efficiently create, execute, and analyze interviews (both video and voice) with actual participants from various consumer segments, users, and audiences. It facilitates the entire process, starting from the establishment of the research brief, through participant recruitment, and conducting interviews asynchronously, to analyzing video feedback with AI technology that identifies themes, clips, and consumer behavior, ultimately generating valuable insights and narratives for stakeholders. What traditionally might take six weeks to complete can now be accomplished in approximately three days. Among its many features, Conveo allows for the drafting of interview guides based on business objectives or uploaded briefs, global recruitment of interviewees, and the convenience of asynchronous interviews, enabling participants to respond at their own convenience, all while providing quick and automated video analysis. This versatile tool finds applications in various scenarios, such as testing concepts and creative ideas, evaluating product usage and experiences, assessing brand positioning and awareness, and exploring consumer behavior. Moreover, its streamlined process empowers teams to make data-driven decisions with remarkable speed and efficiency.
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