MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.
In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real-time.
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Amazon sellers profit analytics that are accurate Provide detailed information about Amazon fees (e.g. FBA fee, commissions, PPC spend, return cost, promotion costs and your fixed costs (e.g. Virtual Assistant, Prep Center You can also view your data by time period (today or yesterday) and by product. Our flexible charts allow for quick and easy analysis of your Key Performance indicators. Everything can be customized: KPI's (e.g. sales, units profit, return costs etc. The output can be filtered by timeframe and granularity (e.g. last year by month, or last month by day). You can filter the view by product or marketplace (with multi-selection). You can view summary information and drill down into product details for each period. It's a clickable, smart P&L statement that allows you to focus on each parameter (e.g. amazon fees) for each time period.
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Nova Analytics
Nova Analytics serves as a comprehensive cloud analytics solution tailored for sellers on the Amazon marketplace, brand proprietors, Vendor Central suppliers, and agencies overseeing multiple accounts. By integrating data from Seller Central, Vendor Central, and Amazon Ads, it offers users a unified view across various Amazon marketplaces. This enables them to evaluate sales figures, Amazon fees, business-related expenses, and profits for each SKU, while also examining advertising effectiveness based on both campaigns and search terms. Furthermore, users can keep track of orders, inventory levels, stock replenishment rates, listing health, customer reviews, and search-query performance. In addition to these features, Nova delivers reporting for Amazon DSP, provides read-only database access for business intelligence applications, and hosts a Model Context Protocol (MCP) server that allows compatible AI tools to retrieve account information. Teams utilize this platform to assess and contrast marketplace and account performance effectively, gaining insights into profitability even after accounting for Amazon fees and expenses like cost of goods, FBM shipping, and VAT. This comprehensive functionality makes Nova Analytics an invaluable resource for those looking to maximize their success on the Amazon platform.
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Utlista
Utlista is an online platform designed specifically for Amazon sellers who are looking to create product listings for various European marketplaces. By allowing sellers to upload their existing product sheets, the tool enables them to select from a range of Amazon marketplaces, including those in Germany, France, Italy, Spain, the Netherlands, Poland, and Sweden. Instead of offering a direct word-for-word translation, Utlista generates localized versions of essential listing components such as product titles, bullet points, descriptions, and backend search terms. Users have the ability to review the generated content, deciding which fields to accept or reject, while also ensuring compliance with field and byte limits. Additionally, they can export marketplace-specific files suitable for easy upload to Amazon Seller Central. It is important to note that Utlista does not integrate with a seller’s Amazon account. For sellers with smaller inventories, a free plan is available for up to 10 products, while those with larger catalogs or a need for broader marketplace access can opt for various paid monthly plans. This service is particularly beneficial for sellers aiming to create tailored listings for multiple supported Amazon stores in Europe, enhancing their reach and potential sales.
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