MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.
In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real-time.
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Merch Jar
Merch Jar is an innovative software platform for Amazon PPC automation that utilizes AI to streamline ad management by converting straightforward English commands into automated strategies for running advertising campaigns, allowing sellers to set up, modify, and enhance their campaigns without requiring extensive knowledge of PPC. Among its key features, Recipes serve as a robust automation tool, enabling users to establish rules and workflows for managing bids, keywords, and campaign logic on a large scale; Smart Campaigns work by automatically generating and refining keywords based on actual search terms; and Bulk Actions allow for swift adjustments across numerous campaigns with minimal effort. Furthermore, Merch Jar’s user-friendly dashboard provides valuable insights into advertising performance, facilitates real-time bid and budget modifications aligned with specific targets such as ACOS, and assists in pinpointing areas for improvement and inefficiencies in campaign expenditures. With these comprehensive tools in place, sellers can maximize the effectiveness of their advertising strategies and focus more on growing their business.
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Astra by Sellrbox
Astra, developed by Sellrbox, is an innovative platform that leverages AI to automate and enhance Amazon PPC advertising, allowing sellers to effortlessly create, oversee, and fine-tune their ad campaigns with minimal hands-on involvement, thereby enabling them to concentrate on strategic planning rather than routine tasks. Utilizing advanced machine learning techniques, Astra identifies keywords, formulates campaign frameworks, and updates bids daily based on performance metrics and historical insights, which allows Sponsored Product, Sponsored Brand, and Sponsored Display advertisements to evolve automatically and increase return on ad spend progressively. The platform's AI capabilities enable the creation of new campaigns driven by historical account data without requiring users to input any keywords, while it persistently adjusts targeting and bidding strategies in response to shifts in the marketplace and safeguards brand visibility against competitors. Users benefit from user-friendly dashboards that highlight performance metrics and valuable insights, enhancing their overall advertising experience. Additionally, Astra accommodates various global marketplaces, facilitating the scalability of PPC management to cater to diverse regional needs. This comprehensive approach not only simplifies advertising efforts but also empowers sellers to achieve significant growth in their online presence.
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