ArcSpan Description
ArcSpan is a groundbreaking platform designed specifically to cater to the needs of premier publishers globally. It enables you to extract maximum value from your audience while delivering the advertising targeting capabilities that clients require. Constructed with a foundation that prioritizes publishers and data proprietors, our platform incorporates essential elements for achieving success in revenue operations and gaining insights into monetization in a landscape dominated by first-party data. ArcSpan’s data-driven software seamlessly integrates with your existing technology partners, aiming to enhance addressable audience revenue, eCPM, fill-rate, yield, and brand safety. Our deep understanding of the challenges and opportunities faced by publisher revenue management teams in a rapidly changing market sets us apart. With extensive expertise in adtech, we unite recognized leaders from both the sell-side and buy-side to tackle complex issues head-on, ensuring that our clients are well-equipped to navigate the intricacies of the advertising landscape. This commitment to innovation and collaboration positions ArcSpan as a vital ally for publishers seeking to thrive in the digital age.
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ArcSpan review Date: Jul 15 2025
Summary: I would recommend ArcSpan as a DMP. We are able to track custom events, and these were set up by ArcSpan rather than our dev team. Generally we have been very happy with our decision to switch to ArcSpan DMP.
Positive: Very easy to implement and use. Quick onboarding times, and a very holistic solution including contextual and some good insights.
Negative: Nothing major. They did not have as many data partnerships as I liked at the beginning, but they worked on integrating our vendor of choice.
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