Google Cloud BigQuery
BigQuery is a serverless, multicloud data warehouse that makes working with all types of data effortless, allowing you to focus on extracting valuable business insights quickly. As a central component of Google’s data cloud, it streamlines data integration, enables cost-effective and secure scaling of analytics, and offers built-in business intelligence for sharing detailed data insights. With a simple SQL interface, it also supports training and deploying machine learning models, helping to foster data-driven decision-making across your organization. Its robust performance ensures that businesses can handle increasing data volumes with minimal effort, scaling to meet the needs of growing enterprises.
Gemini within BigQuery brings AI-powered tools that enhance collaboration and productivity, such as code recommendations, visual data preparation, and intelligent suggestions aimed at improving efficiency and lowering costs. The platform offers an all-in-one environment with SQL, a notebook, and a natural language-based canvas interface, catering to data professionals of all skill levels. This cohesive workspace simplifies the entire analytics journey, enabling teams to work faster and more efficiently.
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StarTree
StarTree Cloud is a fully-managed real-time analytics platform designed for OLAP at massive speed and scale for user-facing applications. Powered by Apache Pinot, StarTree Cloud provides enterprise-grade reliability and advanced capabilities such as tiered storage, scalable upserts, plus additional indexes and connectors. It integrates seamlessly with transactional databases and event streaming platforms, ingesting data at millions of events per second and indexing it for lightning-fast query responses. StarTree Cloud is available on your favorite public cloud or for private SaaS deployment.
StarTree Cloud includes StarTree Data Manager, which allows you to ingest data from both real-time sources such as Amazon Kinesis, Apache Kafka, Apache Pulsar, or Redpanda, as well as batch data sources such as data warehouses like Snowflake, Delta Lake or Google BigQuery, or object stores like Amazon S3, Apache Flink, Apache Hadoop, or Apache Spark.
StarTree ThirdEye is an add-on anomaly detection system running on top of StarTree Cloud that observes your business-critical metrics, alerting you and allowing you to perform root-cause analysis — all in real-time.
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Apache Iceberg
Iceberg is an advanced format designed for managing extensive analytical tables efficiently. It combines the dependability and ease of SQL tables with the capabilities required for big data, enabling multiple engines such as Spark, Trino, Flink, Presto, Hive, and Impala to access and manipulate the same tables concurrently without issues. The format allows for versatile SQL operations to incorporate new data, modify existing records, and execute precise deletions. Additionally, Iceberg can optimize read performance by eagerly rewriting data files or utilize delete deltas to facilitate quicker updates. It also streamlines the complex and often error-prone process of generating partition values for table rows while automatically bypassing unnecessary partitions and files. Fast queries do not require extra filtering, and the structure of the table can be adjusted dynamically as data and query patterns evolve, ensuring efficiency and adaptability in data management. This adaptability makes Iceberg an essential tool in modern data workflows.
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Improvado
Improvado, an ETL solution, facilitates data pipeline automation for marketing departments without any technical skills. This platform supports marketers in making data-driven, informed decisions. It provides a comprehensive solution for integrating marketing data across an organization.
Improvado extracts data form a marketing data source, normalizes it and seamlessly loads it into a marketing dashboard. It currently has over 200 pre-built connectors. On request, the Improvado team will create new connectors for clients.
Improvado allows marketers to consolidate all their marketing data in one place, gain better insight into their performance across channels, analyze attribution models, and obtain accurate ROMI data.
Companies such as Asus, BayCare and Monster Energy use Improvado to mark their markes.
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