
AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
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HubSpot AEO is a specialized optimization tool designed to help businesses increase their visibility in AI-generated search results. It focuses on how brands are represented in answers provided by AI platforms such as ChatGPT, Gemini, and Perplexity. The platform provides a visibility score that measures how frequently a business appears in AI responses and evaluates the sentiment of those mentions. It also identifies and tracks relevant prompts that potential customers are using when interacting with AI tools. HubSpot AEO analyzes the sources, domains, and content types that influence AI-generated answers. This allows businesses to understand what drives their presence in AI search results. The platform provides clear, prioritized recommendations to improve visibility and performance. Integration with HubSpot’s CRM enhances insights by using customer data to refine optimization strategies. The tool simplifies the process of adapting to AI-driven search trends without requiring deep technical expertise. Overall, HubSpot AEO helps businesses stay competitive as AI becomes a primary discovery channel.
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Kollavo
Kollavo is a software solution designed for AI visibility that tracks and manages brand mentions across various AI search platforms and large language models. It keeps a close eye on where brands and their competitors are cited by AI platforms, identifies any gaps in citations, and helps secure new placements from reliable sources. With its centralized dashboard, Kollavo oversees citation tracking, outreach management, and monitoring of placements. The software also analyzes high-intent search queries, identifies third-party sources that are cited, and points out areas where competitors receive mentions that the brand does not. Currently, it supports ChatGPT and is in the process of developing integrations with other AI platforms like Perplexity, Google AI Overviews, Claude, and Gemini. Notably, Kollavo automates the citation placement process by managing outreach efforts, negotiations, and content creation in the brand's unique voice. Its features encompass visibility scores, comparisons of share-of-voice, alerts for citation gaps, exportable reports, and real-time dashboards. Additionally, the platform provides options for both self-serve monitoring and fully managed services for handling negotiations with publishers, ensuring that brands can effectively enhance their visibility in the AI space. By utilizing Kollavo, brands can strategically improve their presence in the competitive landscape.
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Algomizer
Algomizer is an AI search optimization agency. We work on the retrieval layer that determines whether a language model mentions your product when someone asks it a question in your category.
The mechanics differ from search engine optimization in ways that matter technically. A generative engine does not return a ranked list of documents. It issues one or more reformulated queries against a retrieval index, pulls back passages rather than pages, scores them for relevance and source credibility, and synthesizes an answer that may cite four sources out of several hundred retrieved. Page-level authority still contributes, but the unit that gets retrieved is the chunk, and a chunk that depends on surrounding context to make sense will be retrieved and then discarded.
Most of our engineering work follows from that. We restructure content so passages are self-contained: explicit entity naming instead of anaphora, claims stated in full within the chunk, question-shaped headings aligned to actual query phrasing rather than to editorial style. We implement structured data properly, which in practice means Organization, Product, FAQPage and HowTo schema that validates and reflects what is actually on the page rather than schema bolted on for its own sake. We audit crawlability for AI user agents specifically, since GPTBot, ClaudeBot, PerplexityBot and Google-Extended are frequently blocked by robots.txt rules written years ago for a different threat model, or by CDN bot rules nobody has revisited. We implement llms.txt where it makes sense.
The off-site half is corroboration. Models are more willing to state a claim about a company when that claim appears consistently across independent sources. That is addressable through original research designed to be cited, consiste
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