Amazon Omnichannel Metrics Integrations

Amazon Ads can help grow businesses and brands of any size. We can help you find the right advertising solution that will deliver measurable results, whether you are looking to increase brand awareness, brand consideration, brand recognition, product or service consideration, drive sales, or increase loyalty. We will provide you with an overview of digital advertising, Amazon Ads product offerings, guidelines for setting advertising goals, and a glossary on common industry terminology. Customers can now discover, browse and shop for brands and products in a digital world that is always on. Digital ads can include text, images, or video and can appear anywhere, from websites to social media to streaming content and streaming media. Digital advertising has many advantages:

New startups and Fortune 500s. B2B and 2C. Resellers and brand owners. They all sell on Amazon because 300 million customers shop in our stores around the world. Fulfillment by Amazon (FBA) takes care of all the shipping, returns and customer service. You can take care of shipping. You can do it too. You can choose from flexible selling plans, product categories and fulfillment options to meet your business needs.

Amazon DSP allows you to buy ads programmatically to reach existing and new audiences, wherever they are. Use exclusive insights and purchasing signals to connect with relevant audiences wherever they are. Performance reports are available for free and can be used to plan your marketing strategy. We take measures to maintain brand safety and quality standards, from manual reviews on review sites to real-time bid evaluations. Amazon DSP uses new machine-learning models to improve campaign performances and help advertisers reach new audiences. This detailed guide will show you how Amazon DSP helps you create programmatic marketing campaigns and can guide your future strategies with statistics and insights. Enroll in the Amazon DSP Certification to demonstrate your knowledge and learn to adjust your strategy.

Amazon Marketing Cloud (AMC), a cloud-based solution that protects privacy, allows advertisers to easily create audiences and perform analysis using pseudonymized data, including signals from Amazon Ads. AMC unifies rich signals coming from Amazon properties, advertisers and built-in external sources, and allows flexible queries about these signals within a secure privacy environment. Advertisers can then use the personalized insights and audiences that AMC generates to optimize campaign strategies, influence business decisions, and direct marketing execution. Create custom audiences using conversion events, segmentation information, interaction logs and more. Audiences created through AMC can be activated via Amazon DSP. Amazon Ads media channels and media can be used to gain a deeper understanding of the customer's shopping experience. Quantifies the advertising impact both on Amazon and off Amazon.

Amazon Brand Lift can be used by your brand to measure the recognition, attitudes and preferences of customers, as well as their intention, favorableness, and recall. The Amazon Shopper Panel can provide valuable insights into your campaign's impact in relation to your brand measurement goals. Amazon's Brand Lift Studios are designed to help advertisers quantify the impact of campaigns on the top of the funnel and the middle of the funnel in a clear, easy, quick, and safe manner. Amazon's Brand Lift allows you to see the overall increase of brand statistics for your ads as well as analyze aggregate survey results by audience segment. This includes age range, family earnings, gender identity and frequency of ads. Select the campaign you want to measure, use templates for creating survey questions, and then review your results on demand. You can also get results directly via the Amazon Ads API.