Alterian Description
Customers decide their own path. Alterian's software quickly recognizes and charts the customer's 'natural' route. It highlights key 'breakpoints' along the journey as well as'moments in truth' that customers experience when they get closer to achieving key objectives. This maximizes the value of every opportunity for both customer and brand.
Brands can quantify and show the impact of each tactical journey on their business goals. The platform will be able to optimize each customer journey and make the most efficient enhancements.
Alterian gives you a single view of your customer's experience across all channels, digital, offline, direct and indirect. This allows you to visualize end-to-end customer journeys and track critical changes in your customers' interest at every touchpoint.
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