CallTrackingMetrics
CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation--resulting in a more personalized customer experience. Find out which marketing campaigns are generating leads or conversions and use that data for automated call flows and to power your contact centre. Our phone, text, online, and live chat tools allow you to unify communications across your organization. CallTrackingMetrics is trusted by more than 100,000 users worldwide to manage communications for their sales, marketing, and service teams.
Call tracking features include reliable dynamic numbers insertion (DNI), for session-level attribution, local and toll-free tracking numbers, and omnichannelattribution across calls, texts and form fills.
Contact center features include a browser-based softphone and smart routing options.
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TrafficGuard
With TrafficGuard, you can put an end to the worry of polluted traffic disrupting your campaign success.
Our advanced ML/AI-powered technology identifies and blocks both simple and complex fraudulent traffic in real time, ensuring your ad spend targets genuine, high-quality clicks and conversions. This leads to better campaign outcomes and an enhanced return on ad spend (ROAS).
This robust solution safeguards every dollar of your advertising budget, allowing you to concentrate on reaching your marketing objectives without stress. Let TrafficGuard handle ad fraud protection, so you can confidently manage your:
Google Search (PPC) campaigns
Mobile user acquisition campaigns
Affiliate spending
Social media advertising
In addition to our technology, we provide expert campaign management and exceptional customer support, making us a reliable partner for all your ad fraud protection needs.
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Apptrove
Apptrove enables mobile marketers to master every phase of the user experience. As your comprehensive mobile measurement ally, we deliver essential data and insights to enhance user acquisition and engagement strategies. Harness the potential of deep linking to effortlessly guide users to your app, while utilizing tailored fraud prevention measures to make sure your marketing spend targets genuine users. Elevate your approach beyond standard attribution through our SKAN analytics, allowing you to achieve a detailed comprehension of your audience with sophisticated segmentation options. By partnering with Apptrove, you will acquire the expertise needed to make informed, data-driven choices, optimize campaign ROI, and drive sustainable success for your app. Our innovative tools are designed to adapt to the evolving landscape of mobile marketing, ensuring you stay ahead of the competition.
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Click Fraud Protection
Campaign Protection safeguards your pay-per-click advertising efforts by identifying and mitigating fraudulent and duplicate clicks through sophisticated click fraud detection technology. Our platform meticulously tracks user interactions using various metrics such as IP addresses, geolocation, cookies, browser fingerprints, duration of page visits, and device activity (including keyboard, mouse, touch, and scrolling) to effectively pinpoint and eliminate invalid clicks. With Campaign Protection, you can monitor every click on your pay-per-click ads, irrespective of their source, covering platforms like Google Ads, Bing Ads, Facebook, and Twitter, as well as any other campaigns you may run. The tool also allows for the automatic management of IP addresses and ranges for Google Ads IP Exclusion via the Google Ads API, enabling instant updates. Additionally, our software incorporates a variety of blocking rules and device type specifications and is compatible with Google Ads' limit of excluding up to 500 IP addresses. This comprehensive approach ensures that your advertising budget is protected from waste due to fraudulent activity, optimizing your return on investment.
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