
HubSpot AEO is a specialized optimization tool designed to help businesses increase their visibility in AI-generated search results. It focuses on how brands are represented in answers provided by AI platforms such as ChatGPT, Gemini, and Perplexity. The platform provides a visibility score that measures how frequently a business appears in AI responses and evaluates the sentiment of those mentions. It also identifies and tracks relevant prompts that potential customers are using when interacting with AI tools. HubSpot AEO analyzes the sources, domains, and content types that influence AI-generated answers. This allows businesses to understand what drives their presence in AI search results. The platform provides clear, prioritized recommendations to improve visibility and performance. Integration with HubSpot’s CRM enhances insights by using customer data to refine optimization strategies. The tool simplifies the process of adapting to AI-driven search trends without requiring deep technical expertise. Overall, HubSpot AEO helps businesses stay competitive as AI becomes a primary discovery channel.
Learn more

AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
Learn more
Optimus Pass
Optimus Pass serves as a platform designed for AI visibility and crawler access. Its complimentary checker assesses the robots.txt file while identifying nine different AI crawler identities, including GPTBot and Googlebot, clearly outlining the rules that dictate each Allow/Block status. The comprehensive Visibility Audit evaluates SEO, GEO, and AEO Beta metrics per page, featuring a Fix First priority system to guide teams on which changes to implement first. Additionally, an independent Ad Compliance scanner analyzes ad content against 65 risk indicators spanning ten platform profiles. This tool is particularly beneficial for founders, SEO consultants, and agencies seeking tangible evidence rather than mere assurances. The free tier allows for three checks, while the Professional plan is priced at $199 per month for 50 checks, the Agency plan at $599 per month for 250 checks, and a one-time audit service is available for $1,995. Optimus Pass aims to streamline the optimization process for its users.
Learn more
InstaRank SEO
InstaRank SEO is an entirely free, high-quality SEO audit tool designed specifically for marketers, agencies, and entrepreneurs. It enables users to perform over 100 comprehensive evaluations covering various aspects such as Technical SEO, On-Page SEO, Off-Page signals, E-E-A-T, content quality, page speed, backlinks, keywords, and AI search visibility, all without the need for registration.
What sets InstaRank apart is its unique LLM Optimization Checker — the first of its kind to provide a score indicating how effectively your site is optimized for platforms like ChatGPT, Perplexity, Google Gemini, and Google AI Overviews. Additionally, the platform includes an API, white-label reporting options for agencies, and a complimentary WordPress plugin, making it a versatile choice for any digital marketing strategy. This comprehensive suite of features ensures that users have all the necessary tools at their disposal to enhance their online presence efficiently.
Learn more