Adobe Analytics Description

Only Adobe provides the ability to seamlessly integrate, modify, and scrutinize data from every stage of the customer journey. In addition, you gain access to versatile reporting, predictive intelligence, and a host of other features. With our award-winning tools, you can transform extensive streams of web data into actionable insights for everyone involved. We embrace data from all channels, consolidating it in one location to deliver immediate insights based on comprehensive 360-degree views of your customers. This ultimately leads to improved decision-making processes. Our robust attribution capabilities allow you to uncover the factors behind each conversion and allocate resources effectively. We simplify complex tasks, utilizing AI and machine learning to reveal hidden opportunities and provide answers at the touch of a button. Traditional metrics like tracking visits and counting page views are no longer sufficient. To fully harness the potential of the web, it’s essential to analyze customer journeys, sources of traffic, content performance, and video engagement. Understanding merely who visits your site isn’t enough; it’s equally important to grasp the reasons behind their visits. This knowledge enables you to determine the most effective page or product to present to them, ensuring an optimal user experience.

Integrations

Reviews - 6 Verified Reviews

Total
ease
features
design
support

Company Details

Company:
Adobe
Headquarters:
United States
Website:
business.adobe.com/products/analytics/adobe-analytics.html

Media

Adobe Analytics Screenshot 1
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Webinars
In Person
Training Videos
Customer Support
Business Hours
Live Rep (24/7)
Online Support

Adobe Analytics Features and Options

Marketing Attribution Software

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Product Analytics Software

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Adobe Analytics Lists

Adobe Analytics User Reviews

Write a Review
  • Name: Peter M.
    Job Title: Director IT
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Perfection When it Comes to Analytics

    Edited: Apr 20 2021

    Summary: So far I can say Adobe Analytics is one of the best and has worked well for our business and personally my experience has been great. This is because this is one tool that never fails.

    Positive: Integrating Adobe Analytics is easy and the tool is very affordable
    The software is easy to customize, integrate and manage
    I like that tis software is affordable and scaling is easy

    Negative: Since Adobe Analytics has presented zero challenges, I have had no issues .

    Read More...
  • Name: Dancan G.
    Job Title: Digital Strategist
    Length of product use: 1-2 Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Adobe Analytics Review

    Date: Feb 23 2021

    Summary: Digital analytics reports are critical to the success of any online business and Adobe Analytics has been our to go tool. It is powerful, resourceful and effective.

    Positive: Handling analytics was never easy before implementing this tool.
    The tool is resourceful in that there are many features to analyze every aspect of online presence including tracking ads, understanding our traffic and much more.
    The tool is also affordable and most importantly easy to use.

    Negative: There is nothing to hate about this tool as it always outperforms.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Marketer
    Length of product use: 6-12 Months
    Used How Often?: Weekly
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    The best in class consumer analytics software!

    Date: Jun 05 2020

    Summary: If you're looking for a one-stop cloud-based solution that helps your businesses (of any size) collect, measure, explore marketing activities to understand the impact on customers, this tool can make your life easy.

    Positive: - The workspace is highly customizable. It has a drag and drop interface that allows you to choose only the metrics that you wish to see and remove the clutter.
    - The tool is very easy to learn and use even for those with no analytics background.

    Negative: - Custom reports can be very hard and time-taking to implement for non experienced users.
    - The support team can be weak at times.

    Read More...
  • Name: Chet N.
    Job Title: CEO
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User, Administrator
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Amazing for analytics

    Date: Apr 22 2020

    Summary: Overall I like this program and enjoy how powerful it is. Helps us get a lot of good insights on our clients information and data.

    Positive: Love how we can set up detailed reports for all our data into a single dashboard. It's very easy to do and set up multiple charts.

    Negative: There is a learning curve to setting this up not it's doable.

    Read More...
  • Name: Riya A.
    Job Title: Tech Marketer
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Campaign Analysis Made Simple By Adobe.

    Date: Jul 25 2021

    Summary: Overall, Adobe Analytics is a tool to help gather important information about the website's performance like traffic details and page visitors. It has a simple and intuitive user interface.

    Positive: * Adobe gives all the important information like page views, sessions, visitors and traffic data of the landing page.
    * It has dynamic user interface that helps a lot the user finding a particular function of choice.
    * It is easy to install, set up, and use.

    Negative: * It does not give real-time reports of the website.
    * Sometimes the analytical data differs from the actual data.

    Read More...
  • Name: Harrizon R.
    Job Title: Technical Support Analyst
    Length of product use: 1-2 Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    The best software to get feedback for your analysis

    Date: Dec 24 2020

    Summary: If you’re having trouble maximizing campaigns or if the reliable use of information is bothering you, choose Adobe Analytics. You can quickly transform big data challenges, as well as succeed quickly. I would advise Adobe Analytics to everyone, including small and large companies, as well as anyone who wants to see how their organization is doing, as well as getting essential information from it. Not only will you find it ideal to do, but you will certainly have the effect on your prices as well, since it is excessively expensive when comparing Adobe Analytics to various other products or tools that are available on the market.

    Positive: It developed quickly. Before it was normal now he uses machine learning and also the specialized system. Now you can quickly assess large amounts of data in real time. I love the powerful visualizations and also the simple integration with the sales team.

    Negative: I don't see anything to dislike, because it has everything. It helps your organization to examine, evaluate. I don't think there is anything to dislike about it because it is helping in an excellent way.

    Read More...
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