ADARA Cortex Description
ADARA Cortex, the next generation of our data products is now available. It delivers traveler intelligence for activating hyper-personalization across all your digital marketing channels. ADARA Cortex uses real-time travel intention and buyer preference insights from more than 850M active traveler profiles in ADARA's Data Co-op. It is based on activities that are not related to your brand. It empowers digital marketing, accelerates ROI across all of your preferred consumer engagement channels, including search, social, email, TV, and web. ADARA data is used by a major airline to optimize bid efficiency in paid Google Search. Campaigns for unbranded keywords resulted in a 29% decrease in cost-per-acquisition and a 95% increase in click-through rates. The Cortex Catalog curates data sets within ADARA Cortex to meet your needs. It's an easy-to use self-service platform that allows you to explore, evaluate, and activate your preferred data sets.
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