ADARA Cortex Description

ADARA Cortex represents the latest advancement in our suite of data products and services, providing invaluable traveler insights that facilitate hyper-personalization across all digital marketing avenues. This innovative platform harnesses real-time travel intent and buyer preferences from a vast pool of over 850 million active traveler profiles in ADARA’s Data Co-op, focusing on interactions that take place beyond your brand’s immediate influence. By enabling digital marketing efforts, ADARA Cortex enhances return on investment across various consumer engagement channels, including programmatic advertising, search, social media, television, email, and websites. For instance, a leading airline has utilized ADARA's data to improve bidding efficiency in paid Google Search campaigns, resulting in a remarkable 29% reduction in cost-per-acquisition and a staggering 95% boost in click-through rates for unbranded keywords. Furthermore, ADARA Cortex offers a tailored data experience through the Cortex Catalog, a user-friendly self-service platform that allows users to explore, assess, and activate the data sets that best meet their specific requirements. This holistic approach to data utilization not only streamlines marketing efforts but also positions brands to capitalize on emerging travel trends effectively.

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Company Details

Company:
ADARA
Year Founded:
2005
Headquarters:
United States
Website:
adara.com/cortex/

Media

ADARA Cortex Screenshot 1
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Product Details

Platforms
Web-Based

ADARA Cortex Features and Options

Personalization Software

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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