Alibaba Cloud's advanced technologies and optimal practices are seamlessly incorporated into the Cloud Electronic Shelf Label (ESL) system, aiming to enhance the operational and management efficiency of retailers in the new retail landscape. By offering real-time price updates and adaptable templates based on specific usage scenarios, CloudESL can showcase a variety of crucial information, including current inventory levels, product details, order statuses, display content, and QR codes. Furthermore, the system employs LED notifications to alert retailers about promotional events, items that are out of stock, and the process of picking items. With a centralized approach, CloudESL simplifies the management of product details, pricing strategies, promotional campaigns, store layouts, roles, and access permissions. This innovative solution also encompasses centralized operations and maintenance (O&M), alleviating stores from the burden of additional IT-related tasks. Additionally, CloudESL enhances value through services like display management, category optimization, intelligent picking, and dynamic pricing adjustments, ultimately driving better retail performance and customer satisfaction. By integrating these features, retailers can streamline their processes and better engage with their customers.