New startups and Fortune 500s. B2B and 2C. Resellers and brand owners. They all sell on Amazon because 300 million customers shop in our stores around the world. Fulfillment by Amazon (FBA) takes care of all the shipping, returns and customer service. You can take care of shipping. You can do it too. You can choose from flexible selling plans, product categories and fulfillment options to meet your business needs.