Emerging startups and established Fortune 500 companies, whether they operate in B2B or B2C markets, alongside brand owners and resellers, all choose to sell on Amazon due to access to a staggering 300 million global customers. With Fulfillment by Amazon (FBA), businesses can leave logistics such as shipping, returns, and customer support to Amazon, or alternatively, they have the option to manage shipping independently. Sellers can select from a variety of flexible selling plans, product categories, and fulfillment methods tailored to their specific business requirements. Amazon operates under four guiding principles: a focus on customer satisfaction rather than merely competing with rivals, a fervor for innovation, a dedication to operational excellence, and a vision that prioritizes long-term success. The company aspires to be the most customer-centric firm on the planet, the best employer on Earth, and the safest working environment globally. Among its numerous offerings are customer reviews, one-click shopping, personalized recommendations, Amazon Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle e-readers, Career Choice programs, Fire tablets, Fire TV, Amazon Echo, voice assistant Alexa, Just Walk Out technology, Amazon Studios for original content, and the ambitious Climate Pledge aimed at sustainability. With such a diverse array of services and innovations, Amazon continues to shape the future of commerce and customer experience.