Best Marketing Software for Singular

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

BigQuery is a serverless, multicloud data warehouse that makes working with all types of data effortless, allowing you to focus on extracting valuable business insights quickly. As a central component of Google’s data cloud, it streamlines data integration, enables cost-effective and secure scaling of analytics, and offers built-in business intelligence for sharing detailed data insights. With a simple SQL interface, it also supports training and deploying machine learning models, helping to foster data-driven decision-making across your organization. Its robust performance ensures that businesses can handle increasing data volumes with minimal effort, scaling to meet the needs of growing enterprises. Gemini within BigQuery brings AI-powered tools that enhance collaboration and productivity, such as code recommendations, visual data preparation, and intelligent suggestions aimed at improving efficiency and lowering costs. The platform offers an all-in-one environment with SQL, a notebook, and a natural language-based canvas interface, catering to data professionals of all skill levels. This cohesive workspace simplifies the entire analytics journey, enabling teams to work faster and more efficiently.

With TrafficGuard, you can put an end to the worry of polluted traffic disrupting your campaign success. Our advanced ML/AI-powered technology identifies and blocks both simple and complex fraudulent traffic in real time, ensuring your ad spend targets genuine, high-quality clicks and conversions. This leads to better campaign outcomes and an enhanced return on ad spend (ROAS). This robust solution safeguards every dollar of your advertising budget, allowing you to concentrate on reaching your marketing objectives without stress. Let TrafficGuard handle ad fraud protection, so you can confidently manage your: Google Search (PPC) campaigns Mobile user acquisition campaigns Affiliate spending Social media advertising In addition to our technology, we provide expert campaign management and exceptional customer support, making us a reliable partner for all your ad fraud protection needs.

Offer18, an affiliate marketing platform, has grown very quickly and is now a prominent position among the top affiliate marketing platforms in the world. Offer18 is trusted by a great number of Affiliates/Advertisers/Agencies/Ad networks and still many to be connected in the days to come, is continuously stressing upon the effectiveness of serving clients with the best affiliate marketing tool.

Skai is the best marketing platform for brands that want to plan, activate, and measure growth strategies through the most engaging digital channels. Skai is the only marketing platform that combines data-driven insights with best-of-breed optimizing to help brands make informed decisions, scale up and measure performance across Google and Facebook, Microsoft, Amazon and Walmart, Roundel and Apple Search Ads. Machine-learning algorithms and artificial Intelligence from Skai leverage market signals to help companies predict and keep up with the omnichannel customer journey. Skai is backed by Sequoia Capital and Arts Alliance, Tenaya Capital and Bain Capital Ventures.

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction's solutions include Apple Search Ads campaign management, intelligence for ads, ad creatives, paid keywords and ASO, market insights, custom solutions and consultation. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization.

SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play. The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development. With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.

An Apple Search Ads Partner, SplitMetrics Acquire (formerly SearchAdsHQ) is a platform designed to help mobile marketers scale Apple Search Ads seamlessly and profitably. The platform is empowered with automation tools, bulk management, AI-based optimization, and market insights. SplitMetrics was the 1st company to build the Apple Search Ads management platform in 2017 and has been constantly improving solutions, growing expertise and gathering the best practices and benchmarks.

SOOMLA fills the information gap for mobile app publishers that use in-app advertising. Our platform allows app marketers the ability to measure user-level ad LTV, attribute marketing activity to ad revenue, and target ad whales through various marketing channels. Our platform can also be used by monetization teams to develop a data-driven strategy for optimizing their ad inventory. We also provide raw data access to enable the entire organization make better decisions.

The way we shop has changed forever. We discover, consumers are comfortable moving between physical and online spaces to discover new product, compare prices, make returns, and shoppers look to influencers and experts more than ever before to evaluate a products attributes and fit for themselves. Commerce Media is the fastest-growing advertising channel today. It is also the fourth biggest wave in Digital Advertising after display, search, social. Criteo, the world's largest Commerce Media Company, offers a suite of advertising products that connects retailers, brands and publishers with high-value shoppers in-market, and consumers with products they will love. Our Commerce Media Platform includes the following: *C-Growth : A performance marketing platform designed for DTCs and Ecommerce sites *C-Yield : A retail media monetization tool for global retailers *C-Max : a retail media DSP designed for brands and agencies *C-Grid - A SSP focused on commerce for media owners

The Trackier Performance Marketing Platform (formerly known as vNative), allows you to automate, measure, optimize, and optimize all your marketing campaigns, publishers, advertisers, creatives, and conversions from one place.

AppSamurai is an intelligent marketing platform that provides tailored mobile marketing solutions for your app. With our platform, you can create custom user acquisition campaigns based on your app's goals, audience targeting, and KPIs. Our optimization engine ensures that you spend your budget on the users that matter to you. Additionally, our platform gives you access to direct app placements on popular Android devices such as Samsung, Oppo, and Xiaomi. With our exclusive recommendation engines, you can reach a wider audience and bypass your competition. Our platform also offers premium rewarded placements and direct offerwalls to help boost your app's visibility and increase your user base. Our AI-based real-time optimization allows you to optimize your campaigns based on your app's historical performance, ad material, and target audience. Finally, we provide one-on-one client success support both during and after the campaign to help you get the most out of our platform.

The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. Digital advertisers around the world use TUNE to maximize their ROI, from partner onboarding to conversion tracking, payouts, and beyond.

Firefly serves as a user-friendly tool for design annotation and review, making it ideal for team collaboration. You can effortlessly upload various assets like graphics, website prototypes, app layouts, photography, user interface concepts, logos, banners, and much more. There's also the option to capture existing web pages! This platform simplifies the organization and management of your design projects. Comments can be added directly onto the designs, and you can include markers with notes and supplementary files, as well as hand-drawn illustrations. You can invite collaborators and share your designs with individuals beyond the Firefly platform. This facilitates the exchange of ideas, management of design-related tasks, and the sending of email notifications to team members. As you make updates, you can upload new versions of your designs, mark issues as resolved, and continue to share feedback. This ongoing dialogue fosters continuous improvement in your design process. If you want to demonstrate how your website or app is intended to work, you can easily create links between different screens for seamless navigation and interactive showcases! This capability enhances the overall presentation and understanding of your design concepts.

Drive your own affiliate marketing efforts within the finance sector. With our assistance, you can effectively recruit, oversee, track, and compensate your publishers. Enjoy direct access to the affiliate programs of leading advertisers, ensuring you receive the maximum payouts available. Our expertise lies in the finance industry, making it our true specialty. We are committed to empowering your marketing strategy every step of the way.

Storemaven introduced App Store A/B testing in 2014. Our platform and expertise are used by more than 60% of the top app publishers, such as Google, Zynga and Uber, to test their app store marketing assets, understand user behavior, and build apps. Our methodology is based on the right combination technological and human input. Our platform uses predictive testing and machine-learning algorithms to determine which designs are most effective for your app store page. This will help you increase conversion rates and lower cost per install. Our professional services, backed by unparalleled data and experience, will help you test the most effective marketing assets and develop a long-term App Store Optimization strategy that delivers continued success.

Consolidate all your marketing efforts through Adjust, a company specializing in mobile measurement solutions. With Adjust, users can monitor their various marketing channels and compile conversion data for comprehensive analysis. The platform provides immediate safeguards against mobile advertising fraud. Adjust ensures that users receive precise marketing attribution data for reliable evaluations. Additionally, Adjust empowers users to collect essential mobile marketing metrics through an easy-to-use interface, enhancing their overall strategy and decision-making process.

Smartly.io automates all steps of social advertising to unlock creativity and greater performance. We partner with top brands around the world to increase performance. We allow Creative, Media, and Data teams to collaborate, create, test, and launch the most successful ads. Smartly.io can help you close the loop between planning and creating, launching, and learning. Smartly.io allows you to manage and control your social media advertising from one central hub.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit appsflyer.com.

Elevate your application to unprecedented levels. By enhancing user acquisition and generating sustainable revenue, Liftoff empowers mobile enterprises to thrive. Accelerate focuses on securing optimal ROAS and LTV users for your app. Attract and engage high-quality users at scale through programmatic solutions that enhance growth, refine your creative approach, and ensure campaign success. Direct offers you direct access to premium inventory. Discover and connect with valuable audiences via our vast ad network of publishers, providing exclusive access to top-tier ad placements. Influence creates meaningful connections with Gen Z audiences. Leverage the creator economy through our premier influencer marketing platform. Creative Studio designs ads that achieve significant impact. Achieve improved outcomes with high-performing ad creatives supported by comprehensive data insights, industry knowledge, and cutting-edge creative technologies. Overall, our suite of services aims to bolster your app’s success in a competitive market.

The platform equips you with the necessary tools to reveal the causal relationships behind your marketing initiatives without relying on user-level data. When your advertising efforts are continuous, your measurement should be equally persistent. It helps you pinpoint the incremental gains across various digital advertising channels, television, and influencer marketing. You can also identify bid adjustments that do not result in increased traffic. Additionally, it highlights marketing efforts that may be detracting from your organic user base or competing with your paid marketing strategies. INCRMNTAL is designed to serve marketers efficiently, ensuring that the burden of effort does not fall on them. Our platform harnesses marketing data to facilitate continuous evaluations while campaigns and channels operate seamlessly. Unlike traditional incrementality measurement methods that necessitate halting campaigns in certain regions or establishing control groups, our platform functions without requiring you to alter your strategies to determine whether your activities yield incremental results. This innovative approach allows for a more fluid and dynamic understanding of marketing effectiveness.

Made for Growth, Built for App Marketers. RevX assists app businesses to acquire and re-engage users through programmatic advertising to retain or accelerate revenue. We are all about helping your app business grow. We use data science, AI, and innovative technology to create seamless ad experiences that delight your app users. We are currently helping customers to transition to iOS 14.5 by scaling LAT traffic and ensuring that we are ready for the highest media buying efficiency. Platform Features: Mobile user acquisition, reengagement, programmatic apps impact campaigns, dynamic real time targeting, creative innovation and dynamic creative optimization. Place optimization, CPA/CPI prediction, uplift reports, deep learning algorithms.

Designed to specifically address the requirements of Amazon suppliers, our platform is robust, ready, and empowers brands to accelerate growth while enhancing both ROI and operational efficiency. By improving operational efficiency, you can achieve your campaign objectives with reduced effort and in a shorter timeframe. Downstream's advanced machine learning engine continuously fine-tunes your campaigns based on crucial metrics, allowing you the freedom to choose your KPIs while our systems manage the complexities. Gain a comprehensive understanding of the entire channel rather than focusing solely on individual campaigns. With Shelf Intelligence, you can monitor your market positioning, gain valuable insights into the competitive landscape, and identify trends in search activity. Additionally, our intelligent recommendation engine provides strategic campaign modifications designed to optimize your efforts across the channel for maximum impact. As a result, you can not only enhance your current strategies but also stay ahead in an ever-evolving marketplace.

Everything essential for expanding your mobile app business is at your fingertips. Engage with users who remain active for extended periods rather than just fleeting moments. Utilize an interface that provides insights into performance metrics and optimization opportunities. Enhance your app's worth through sophisticated monetization strategies. Ensure that every impression has the potential for the highest earnings. Our technology employs machine learning and predictive algorithms to effectively align users with your app. We facilitate connections between your applications and users on a vast, global scale while tailoring experiences to their preferences. An integrated suite of products is designed to elevate your mobile apps. Our marketing software empowers you to set and achieve your objectives while effectively reaching users, ensuring your campaigns consistently yield a positive return on investment. Additionally, our comprehensive monetization software incorporates in-app bidding with advanced automation features that significantly boost your revenue while minimizing manual efforts, ultimately transforming your app's profitability. By embracing these tools, you can unlock new growth opportunities and maintain a competitive edge in the app market.