Best Marketing Software for SAS MDM

Power BI provides advanced data analysis, leveraging AI features to transform complex datasets into visual insights. It integrates data into a single source, OneLake, reducing duplication and streamlining analysis. The platform enhances decision-making by integrating insights into everyday tools like Microsoft 365 and is bolstered by Microsoft Fabric for data team empowerment. Power BI is scalable, handling extensive data without performance loss, and integrates well with Microsoft's ecosystem for coherent data management. Its AI tools are user-friendly and contribute to efficient and accurate insights, supported by strong data governance measures. The Copilot function in Power BI enables quick and efficient report creation. Power BI Pro licenses individuals for self-service analytics, while the free account offers data connection and visualization capabilities. The platform ensures ease of use and accessibility, backed by comprehensive training. It has shown a notable return on investment and economic benefits, as reported in a Forrester study. Gartner's Magic Quadrant recognizes Power BI for its ability to execute and completeness of vision.

SAS marketing solutions can help you reimagine marketing, regardless of your marketing maturity. SAS marketing solutions include adaptive planning, journey activation, and a real time decision engine. These enable you to create memorable customer experiences that increase profitability and build brand loyalty. You can seamlessly enhance and extend customer data activation beyond the traditional customer data platform. Advanced AI and machine learning enable you to act faster by leveraging out-of-the box insights. Optimize marketing planning for maximum accountability by automating, speeding up and streamlining it. Personalize customer journeys to increase response rates and generate leads. Other functions, suppliers, vendors, and stakeholders can help you deliver a wider brand experience. SAS Customer Intelligence 360 delivers purpose-built, intelligent marketing for today's modern enterprises. SAS helps brands move from data to insight to action with rich functionality that allows for adaptive planning, journey activation, and more.