Best Marketing Software for Cognizant

Nexis® Social Analytics, driven by Talkwalker, is a robust platform for social intelligence that enables businesses to make informed decisions rooted in social data. Elevate your social media outcomes to new heights. Safeguard your brand's reputation, assess your influence, and enhance visibility with a sophisticated social listening tool designed to discover, comprehend, and extract the most crucial insights. Picture a multitude of voices simultaneously expressing themselves; while social media might not create overwhelming sound, you still need to sift through a significant amount of chatter to identify the discussions that truly impact your brand. Maximize the benefits of social listening through comprehensive analysis and reporting, featuring data visualizations such as virality mapping, hashtag tracking, and share of voice that animate the insights. In today's social media landscape, the concept of a "celebrity" has evolved, reflecting the changing dynamics of marketing and influence. The ability to adapt to these changes is essential for brands looking to thrive in a competitive environment.

Obtain approval for your content to maintain brand consistency both prior to and following its publication. Simplify the licensing workflow while automating the management of rights and royalties from the initial concept to the final product. Speed up the process of campaign development, prevent misuse of content, and enhance the reuse of assets. Effortlessly produce royalty calculations, statements, and audit reports at the touch of a button. Detect licensing infringements, optimize revenue streams, and steer clear of both overpaying and underpaying royalties. The IPM Suite Publishing Edition is utilized by some of the largest publishing houses globally to effectively handle rights and permissions, calculate royalty distributions, and provide a comprehensive portal for authors. Meanwhile, the IPM Suite Licensing Edition equips game developers to manage their licensing agreements, identify sales infractions, project revenue, compute royalties, and assess overall license sales performance. Both licensors and licensees depend on FADEL for its robust functionalities throughout the entire licensing process, ensuring a seamless experience. This comprehensive approach not only enhances efficiency but also fosters trust and clarity in business relationships.