Amazon Brand Lift can be used by your brand to measure the recognition, attitudes and preferences of customers, as well as their intention, favorableness, and recall. The Amazon Shopper Panel can provide valuable insights into your campaign's impact in relation to your brand measurement goals. Amazon's Brand Lift Studios are designed to help advertisers quantify the impact of campaigns on the top of the funnel and the middle of the funnel in a clear, easy, quick, and safe manner. Amazon's Brand Lift allows you to see the overall increase of brand statistics for your ads as well as analyze aggregate survey results by audience segment. This includes age range, family earnings, gender identity and frequency of ads. Select the campaign you want to measure, use templates for creating survey questions, and then review your results on demand. You can also get results directly via the Amazon Ads API.