Best Location-Based Marketing Apps for Android of 2025

HERE is the #1 Location Platform For Developers*, ranked above Google Mapbox and TomTom in terms of mapping quality. Switch to a higher-quality offering and take advantage more monetization opportunities. Rich location data, intelligent products, and powerful tools can all be combined to propel your business forward. HERE allows you to add location-aware capabilities into your apps and online services. You get free access to over 20 market-leading AAPs, including Mapping and Geocoding, Routing and Traffic, Weather, and many more. Sign up for HERE Freemium to get access to the HERE XYZ Map Builder, which offers 5GB of storage for all your geodata. No matter what your level of skill, you can get started with industry-leading mapping technology and location technology. *Counterpoint 2019 Report

PlotProjects was founded in 2011 and has seen a lot of success. The Wall Street Journal named Plot Projects one of Europe's most promising startups for 2013. We are now the global leader in location marketing for companies using apps. Our technology adds the contextual layer that helps companies win micro-moments from consumers at every touchpoint of their customer journey, online and offline. Our technology is used by brands and publishers to obtain location intelligence, attribute offline and online shop visits, retarget, activate and activate consumers with contextually enhanced personalized messages. A comprehensive geofencing SDK for iOS and Android. Easy to set up and use. Our SDK integrates with your entire digital infrastructure, from your app to customer data, marketing automation, and behavioural analytics platforms. Since 2011, our SDK has been the leader in geofencing, location data, and marketing automation.

Woosmap offers a unique combination of privacy-first geolocation APIs and SDKs, based on our own data sourcing, without collecting any personal data. Thanks to Woosmap, developers can build the best Location-based User Experience for millions of consumers. As a result, businesses increase their conversion rates, improve experiences across all digital journeys. Our APIs and SDKs are based on our own data sourcing, without collecting any personal data.

Notificare is a leader in Customer Engagement Platforms that help brands (re)engage their customers, shed light on customer behavior and increase conversions. One tool with all channels App Push, Web Push and Email, SMS, SMS and Mobile Wallet to deliver the most engaging messages. The company was founded in 2012 and is headquartered in Rotterdam (Netherlands). Notify is ISO/IEC 27001 certified. Serving clients such as Rituals, Hunkemoller and ICI Paris XL, Jumbo supermarkets, and G-Star. Every superhero needs a sidekick.

Kumulos, the customer engagement platform, is easy to use and offers a 360-degree view to help you create long-term customers. Features include in-app messaging, web push notifications, and mobile push notifications. Kumulos Mobile Marketing Hub allows you to create omnichannel campaigns and manage them all from one location - the Kumulos Mobile Marketing Hub. You can personalize your campaigns with features like rich interactive messaging, geotargeting, audience segmentation and channeling. Kumulos is fully automated and can deliver receipts and intelligent delivery, taking the guesswork out campaign timing. To acquire new customers, use features like ASO and deferred deep linking. Analytics and reporting enable you to monitor all aspects of performance and to continuously improve. Crash reporting and diagnostics make sure your app is always fully functional. They also prioritize fixes so you can offer an excellent user experience. Kumulos offers a 30-day free trial.

Proxi.cloud is innovating marketing solutions by leveraging proximity and geolocation technologies. They offer a software development kit that enhances the functionality of clients' applications, allowing for communication and analytics services driven by location-based data. The goal is to empower clients with a comprehensive platform for managing proximity marketing efforts through various technologies, including geofencing, Wi-Fi, and beacons. Their advanced technology significantly boosts customer foot traffic and allows for thorough measurement at each phase of the process. By utilizing their mobile solutions, Proxi.cloud fosters user engagement through dynamic push notifications and personalized in-app communication, effectively linking the online and offline experiences of users within a mobile app. In addition, Proxi.cloud provides clients with valuable insights regarding consumer footfall, brand loyalty, and the ROPO (Research Online, Purchase Offline) effect, positioning their platform as a critical conduit between the digital and physical realms. This integration not only enhances marketing strategies but also offers clients a deeper understanding of their customer behaviors and preferences.

Regardless of the industry or sector you operate in, our expertise can assist you in finding the right proximity technology solution tailored to your requirements, whether it be for marketing or logistics purposes. By leveraging a strategic mix of proximity technologies such as Beacons, Geofencing, Wi-Fi, NFC, and QR codes, you can elevate the effectiveness of your campaigns. Smartwhere is at the forefront of retail innovation, offering a platform that caters to the needs of both small businesses and major international retailers alike. The Smartwhere SDK simplifies the integration of proximity features into both new and existing mobile applications, allowing for swift deployment with minimal coding efforts. This efficiency ensures that mobile campaigns can incorporate proximity technologies seamlessly while maintaining quick time-to-market. Traveling can often present numerous challenges, but with proximity technology, passengers experience a smoother journey, receiving guidance to their gates, locating their present position, or discovering nearby shops effortlessly. Moreover, the implementation of proximity technology empowers healthcare providers and government entities to enhance their service offerings significantly, ultimately improving the user experience for everyone involved. By embracing these technologies, organizations can streamline operations and better connect with their audiences.

Personalized mobile passes that feature proximity capabilities are available for both Android and iOS devices, eliminating the need for a dedicated mobile application. Customers can receive tailored offers as they approach your business, and you have the flexibility to update these notifications instantly. This system utilizes rich native mobile content, going beyond simple SMS messages. For in-store redemptions of coupons and loyalty passes, you can take advantage of our free iOS app. The loyalty program allows you to assign a customizable number of points for each redemption, such as earning 1 point for every dollar spent. Simply scan the QR code presented by the customer, and the pass ID along with the time and location of the transaction will be automatically logged in your analytics dashboard. Additionally, to link each redemption to a specific employee, the app can be set up to require a valid PIN prior to processing a pass, with the ability to create and delete these PINs via your web login. This comprehensive approach ensures better tracking and management of customer interactions while enhancing the overall user experience.

Storefries features an advanced geosocial system designed to provide retail business owners with in-depth insights into their customers' preferences and requirements. This innovative platform also assists in discovering locally relevant content for social media, ultimately enhancing their branding efforts. By leveraging these tools, businesses can more effectively engage with their target audience and improve their overall marketing strategies.

Attract a larger number of customers and encourage them to visit more frequently. By integrating your online marketing efforts with tangible in-store outcomes, you can achieve digital marketing results that consistently exceed expectations. For businesses with a physical presence, having genuine customers enter your establishment is crucial, as online visits cannot replace the value of foot traffic. Strategies focused on engaging real customers and assessing in-store performance tend to yield superior results. Furthermore, tailored communication that responds to customer behavior can lead to double the rate of repeat visits. Ultimately, evaluating success through the lens of actual customer visits provides a clearer picture of your return on investment. This holistic approach ensures that your marketing efforts are not only effective online but also translate into real-world success.

BridgeLogic offers a comprehensive platform for WiFi marketing, analytics, and advertising tailored for physical venues. Leveraging an existing WiFi network, the platform delivers real-time insights into customer demographics and social behaviors, gathering information such as names, ages, genders, social interests, contact details, and visit patterns, including foot traffic and duration of stay. This enables businesses to enhance loyalty programs, accumulate valuable customer data, and explore new revenue streams through detailed venue analytics and guest intelligence. With robust marketing automation features, businesses can effectively engage with their clientele, sending mobile coupons, exclusive promotions, email newsletters, and other timely offers even after customers have left the store. By understanding who their most dedicated patrons are through in-depth analytics and reporting, businesses can tailor their strategies for better engagement. This solution is applicable across diverse sectors, from coffee shops to car dealerships and sports stadiums. Ultimately, BridgeLogic empowers physical locations to turn customer insights into actionable marketing strategies that drive growth and customer loyalty.

Enhance your mobile loyalty initiatives and CRM by integrating location technology effectively. Loyalty programs frequently fall short, exhibiting inconsistencies between digital and physical customer interactions. By leveraging geolocation, you can create a unified experience that links customer profiles to their actual behaviors in the real world. This not only streamlines the process for both staff and customers but also minimizes the manual actions needed to earn and redeem loyalty rewards. Increase customer engagement and foster loyalty by automating rewards based on specific locations, like entering a parking lot or walking into a store. Customers will no longer need to search for their loyalty card or remember their associated phone number, and staff will not have to delay service by asking for loyalty details. By utilizing geofencing technology, you can facilitate a more user-friendly experience that encourages customers to embrace your brand wholeheartedly while also promoting efficiency in service delivery. This innovative approach can significantly transform the way customers interact with your loyalty program.

Convert tangible products into a digital experience with Blue Bite Studio, which simplifies the process of creating impactful interactions that convey targeted messages to consumers precisely when they need them. By scanning NFC tags or QR codes on products with their smartphones, consumers can access a variety of experiences that include product verification, exclusive content, and additional features. This transformation allows physical products to serve as a vital sales and communication platform, enabling brands to navigate the clutter of today's digital landscape effectively. Users can effortlessly create immersive mobile experiences that function seamlessly across various devices, all without the necessity of coding. With web-based experiences crafted in the Experience Studio, brands can reach consumers on their mobile devices in innovative ways. Boost product credibility through our native app, Decode, while also enhancing your existing website and applications with dynamic, engaging content powered by Blue Bite. Utilize our robust UI components to merge your current assets, such as visuals and video content, with essential product details, making it easier than ever to maintain a cohesive brand narrative. In doing so, brands are not only enhancing consumer engagement but also fostering a deeper connection through interactive and authentic experiences.

A system designed for the detection and interaction with devices in close proximity. The Nearby platform simplifies the process of identifying nearby devices and facilitates communication among them. By leveraging technologies such as Bluetooth, Wi-Fi, IP, and audio, users can connect directly with others without relying on an Internet connection. This allows for a variety of seamless interactions, including multiplayer gaming, real-time collaboration, group formation, resource broadcasting, and content sharing. The Nearby Connections API is accessible for Android, providing a guide to help determine its suitability for your needs. Additionally, it allows for the exchange of small messages between nearby devices that are online. Furthermore, users can discover Bluetooth Low Energy Beacons and access their attachments as well. The Nearby Messages API, available for both Android and iOS, supports communication between these two platforms, also with a guiding resource to ascertain its appropriateness for specific applications. Overall, the Nearby platform enhances connectivity and interaction in a localized environment, fostering innovative use cases across various scenarios.

NearBee stands out as the premier alternative to Google Nearby for small enterprises and those involved in proximity marketing. This innovative app is designed to be beacon-aware, allowing users to uncover content that is relevant to their immediate surroundings, making it the superior choice when compared to Nearby. Utilizing Physical Web technology, NearBee scans for Eddystone URLs and sends notifications to users on both Android and iOS platforms. In contrast, Google’s Nearby Notifications were often delivered in a manner that was intrusive and repetitive, resulting in a negative user experience, which prompted Google to announce its discontinuation. NearBee effectively sidesteps these pitfalls by offering engaging, visually-rich notifications that enhance user interaction rather than detract from it. Users receive alerts about relevant proximity content through customizable sounds or vibrations, which they can set according to their preferences. This approach significantly boosts the likelihood of consumers engaging with notifications, as opposed to the discreet and often ignored alerts from Nearby. Ultimately, NearBee not only improves user experience but also fosters greater interaction between businesses and potential customers.

The CVO Platform is an enterprise-level IoT solution that specializes in location and motion intelligence, providing comprehensive analytics and event propagation suitable for complex, data-driven automation applications. Its robust user management system guarantees a secure environment for all users. Furthermore, the Leantegra platform is designed with developers in mind, utilizing REST API and SDKs for both iOS and Android, facilitating seamless integration with mobile and web applications, as well as various third-party enterprise systems. Accessing all relevant location and campaign analytics empowers organizations to make informed decisions grounded in real data. The platform surpasses the typical capabilities of BLE beacons and location-based advertising by offering enhanced targeting rules, sophisticated Proximity Campaigns, and detailed analytics. Users can refine their targeting strategies based on proximity zones, dwell time, user profiles, and CRM information. Unlike standard BLE beacons, the Leantegra beacon is equipped with powerful and distinctive features that set it apart from competitors in the market, making it an exceptional choice for businesses looking to enhance their location-based strategies. The innovative approach of the Leantegra beacon paves the way for future advancements in location intelligence technology.

Bubbl's geolocation plugin enhances mobile applications by fostering immediate customer engagement, boosting revenue, and cultivating loyalty. Businesses can effortlessly establish virtual boundaries and send tailored, location-specific push notifications, images, videos, and surveys to users who enter these digitally-defined zones, all without requiring IP or phone tracking. This approach ensures user privacy while providing businesses with dynamic communication tools and countless opportunities to build trust and enhance their brand image. The Bubbl plugin can be integrated with any iOS or Android app in just minutes, leading to considerable savings in software development and deployment expenses. It consists of a straightforward suite of SDKs that are easily accessed via an API key and managed through a secure cloud-based dashboard. Furthermore, Bubbl amplifies app retention rates and facilitates real-time engagement through any application. Our cloud-based marketing platform offers a novel form of interaction between brands and consumers, leveraging factors such as location, timing, and relevance to create more personalized experiences. Ultimately, this innovative technology not only enriches user experience but also drives significant business growth.

GPS has seamlessly integrated itself into our daily routines, often without us realizing its presence. Many individuals depend on navigation applications such as Waze and Google Maps to help them travel from one destination to another, and there are countless services that hinge on GPS technology (consider the challenge of requesting an Uber in its absence). The advantages of indoor GPS are particularly significant for buildings with high foot traffic. These advantages extend across various industries and applications, offering more than just navigation assistance. By facilitating the best routes within a venue, GPS ensures that individuals feel oriented rather than disoriented. Enhanced navigation can significantly reduce instances of user frustration linked to the inability to find items or locations. Effective way-finding not only saves valuable time but also boosts mobile app retention and enhances overall user satisfaction. Furthermore, efficient route planning contributes to better operational effectiveness and lowers costs. Users can receive targeted messages as they enter, linger in, or leave specific areas, enabling contextual actions based on their exact location and enhancing the overall user experience. This integration of GPS technology is not merely a convenience; it has transformed how we navigate both familiar and new environments.

MOCA collects a vast array of behavioral and location data from numerous sources in real-time. This capability empowers organizations and governments to gain valuable insights into customer behavior through location intelligence and marketing automation, facilitating mobile campaigns that enhance audience engagement and retention. By harnessing both digital and physical customer information, we create a seamless omnichannel experience. Our innovative approach to customer interaction elevates engagement to new heights, offering AI-driven marketing solutions that enable profound personalization. Additionally, MOCA’s AI Smart Cities solution for Tourism aids in promoting your country, region, or city effectively. With a focus on a person-centric model, we develop advanced layers that form a digital ecosystem, ensuring that individuals, cities, and organizations receive pertinent information that fuels economic growth in your area. Our award-winning cloud-based platform, built on proprietary machine learning algorithms, provides a deep understanding of the customer journey, influencing behavior and delivering unique, personalized experiences tailored to individual needs. This holistic approach not only enhances customer satisfaction but also drives sustained growth for businesses and communities alike.

Connect with customers instantly and tailor your offerings based on their geographical position using mobile wallets like Apple Wallet and Google Pay. Passworks empowers brands to design and oversee content for various mobile wallets, including Apple Wallet and Google Pay, customized to fit their unique business needs. This enables companies to enhance their customer engagement strategies effectively.

Proxi.vip serves as a customer engagement platform that enhances interaction based on the proximity of customers to your business. Transform every shopper into a VIP by providing tailored experiences rooted in their location and purchasing history. The platform is made up of multiple components that can function separately; however, their effectiveness is amplified when utilized together. By harnessing advanced mobile location technologies, personalized digital displays, sales insights, and data analysis, we deliver a distinctive experience for each customer, guest, or visitor. This versatile platform is suitable for a variety of sectors, including retail, hospitality, entertainment, and corporate settings. Ultimately, Proxi.vip revolutionizes how businesses connect with their clientele by ensuring relevance and personalization.

Tailor your content to foster genuine engagement and create lasting impressions. Lead your audience while ensuring your material resonates with them. Zoniz empowers you to enhance interaction through advanced proximity technology. This innovative solution is essential for effectively reaching your target audience in the perfect setting. Public entities and organizations can cultivate connections with both residents and visitors by utilizing Zoniz's proximity technology. Our mobile engagement application simplifies communication for municipalities, enabling them to connect with individuals more effortlessly and maintain those connections over time. The potential for building community ties and enhancing user experiences is limitless with our platform.

Integrate a digital aspect into your physical materials by linking them to the online realm, enabling interaction with users via their smartphones. Gather data from offline activities, such as product details, discount offers displayed on promotional posters, or interactive games set up at store entrances. It's essential to engage and maintain your audience at the optimal moments and locations. Utilizing O2O Tags for data collection provides you with insights into the effectiveness of your communication materials, including their lifecycle, the demographics of those who engage with them, and a clearer picture of your user base. By connecting your materials through our O2O tag manager, which supports various technologies like QR codes, NFC, image recognition, and Beacons, you can efficiently oversee all interactions from a centralized dashboard. This streamlined approach not only enhances user engagement but also allows for targeted marketing strategies that can adapt to real-time data.

Meridian, a mobile application software platform developed by Aruba, a subsidiary of Hewlett-Packard Enterprise, enables various public-facing enterprises such as retailers, hotels, casinos, resorts, airports, hospitals, and convention centers to enhance or develop mobile applications that effectively connect with their visitors through their smartphones. By utilizing Meridian, these establishments can provide users with location-specific information, including maps, step-by-step directions, tailored details about the venue, and notifications based on proximity while they are on-site. The platform features the cloud-based Meridian Editor, a software-as-a-service (SaaS) content management system (CMS) that allows venues to manage the content for their Meridian-powered applications effortlessly. With the AppMaker capabilities, venues can easily construct a comprehensive app from the ground up, integrating location-aware functionalities that significantly elevate the level of engagement for visitors. This innovative approach not only enhances the user experience but also fosters a deeper connection between venues and their patrons.