TRAY, a cloud-based platform that enables merchants in the Family Entertainment and Amusement industries to provide service on-demand, is called a cloud-based software platform. The product suite includes self-order kiosks and online ordering, electronic waivers and a mobile app. It also allows party bookings and reservations to be made. TRAY's integration options allow for automated email marketing, inventory, cashless gambling cards, and third-party online orders. TRAY's kiosks are compatible with most major point-of-sale systems, allowing merchants the ability to provide self-service without replacing their existing technology infrastructure. TRAY's platform was built with self-service in view. Kiosks have an intuitive and attractive interface that is image-driven. The kiosks can be customized to become an extension of the merchant’s brand from start till checkout. This platform can be scaled to accommodate both single-location operators and larger businesses.