Greymatter, a Full Lifecycle CRM can be described as a FL-CRM (pronounced "fulcrum") Greymatter, which is a fulcrum, lightens a heavy burden and can be used as a pivotal point for reducing repetitive administrative tasks. It also helps to break down legacy silos that exist between traditional Higher Education solutions. Greymatter allows Universities and Colleges to centralize data, capture and analyze engagement, perform insightful analysis, and strengthen relationships with constituents. This can include prospects, applicants and active students, alumni as well as donors and partners. Greymatter improves community and business relationships through corporate learning and data sharing programs that focus on academic achievements. Management of applicants, counselors, coaches and applicants.