Give the opportunity to consumer product sales leaders to become profit and loss (P&L), owners and drivers of revenue, volume, profitability. End-to-end trade management processes can increase revenue, volume, profitability, and both. With SAP Trade Management, you can empower consumer products sales managers to manage trade promotion planning, management, advanced trade management analytics, customer business planning, and trade promotion. Our integrated tool for customer planning allows you to plan more accurately, identify plan deviations quicker, and respond to them more effectively. In real-time, drive price, volume, margin, and company targets. Combine the perspectives of manufacturer and retailer and communicate with your customers in their own language. To speed up the clearing process, integrate volume, margin, assortment and promotion. Match deductions can also be made to promotional invoices. Allow users to manage a closed-loop process from budget planning through execution and settlement.