Best Web-Based Generative Engine Optimization (GEO) Tools of 2025

AthenaHQ is a powerful platform focused on Generative Engine Optimization (GEO), helping brands improve their AI search visibility and brand perception across AI-powered search engines. It offers tools to track brand mentions, identify gaps in AI-generated content, and enhance content to align with AI’s evolving preferences. With features like daily tracking, competitor analysis, and source intelligence, AthenaHQ provides actionable insights to help businesses stay relevant in an AI-dominated search landscape. The platform's AI-powered capabilities enable businesses to optimize content and drive more meaningful engagement through generative search.

Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search across ChatGPT, AI Overview, AI Mode, Gemini, Claude, Perplexity, Meta, DeepSeek and Copilot. We're building the first marketing platform for AI search as a channel. We show enterprise brands exactly where they stand when customers discover them through AI — then give them the precise playbook to show up stronger. This is Generative Engine Optimization, also known as AI SEO. We analyze over one million AI responses monthly per brand. Using applied AI and data science at scale, we give brands statistical confidence in our actionable insights. We decode what gets brands mentioned more and ranked higher, provide reliable brand monitoring and competitive intelligence, then deliver actionable content strategies that move the needle. Our AI SEO and AI search engine optimization tools are built for how LLMs actually work. Why Leading Enterprise Marketers Choose Evertune: Data Science at Scale 1M+ monthly custom prompts per brand across all major LLMs for statistically confident brand monitoring and competitive intelligence. Actionable Strategy, Not Just Dashboards: Specific content, messaging and distribution tactics that increase your AI search visibility. Dedicated Customer Success: Hands-on training and strategic guidance to turn insights into improved performance in AI search. Built for AI search as a channel: Organic visibility today, paid advertising and commerce tomorrow. Proven Leadership: Founded by The Trade Desk veterans who pioneered data-driven digital advertising. Backed by data scientists from OpenAI, Meta and other AI leaders.

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

LLMO Metrics is a comprehensive platform that focuses on monitoring, assessing, and enhancing your brand's visibility within AI-generated content across various applications, including ChatGPT, Gemini, Copilot, AI Overviews, DeepSeek, Claude, and Perplexity. With the growing significance of AI as a primary search tool, LLMO Metrics empowers businesses to maintain a positive and precise representation in AI-driven searches. The platform features Generative Engine Optimization, offering insights into your brand's ranking for essential queries in comparison to competitors, along with historical data tracking. It also includes Answer Correction & Validation, ensuring that AI systems deliver accurate information about your business by monitoring discrepancies from the verified answers you supply. Furthermore, LLMO Metrics facilitates the analysis of how different AIs rank your brand against others, providing valuable information on which web pages serve as sources for AI-generated answers, thus enhancing your strategic positioning in the digital landscape. By leveraging these tools, businesses can proactively manage their reputation and visibility in the evolving AI ecosystem.

Rankscale.ai is an advanced platform that focuses on helping businesses optimize their AI search visibility and track performance across AI-powered search engines. The platform uses AI-driven analytics to provide insights into how brands are perceived, enabling businesses to adjust their content and SEO strategies accordingly. With features like real-time tracking, competitor analysis, and AI search ranking monitoring, Rankscale.ai ensures that businesses can continuously improve their performance and visibility in the rapidly evolving landscape of AI search engines.

AISeoMate streamlines the processes of competitive SEO analysis, content strategy formulation, and content generation through the use of AI technology. Designed to condense lengthy content workflows into mere hours, it enhances efficiency significantly. The platform produces high-quality, brand-consistent drafts that are tailored to meet E-E-A-T standards, allowing for quick iterations through section-level regeneration while ensuring you maintain complete editorial oversight prior to publication. Additionally, it offers continuous monitoring of ranking positions, identifies shifts in SERPs, and uncovers potential new backlinks, keeping you informed about any changes that might impact your overall strategy. This proactive approach enables users to adapt swiftly to the dynamic landscape of SEO.

With Ahrefs, achieving higher rankings and increased traffic is accessible even for those who are not seasoned SEO professionals. Renowned by marketers affiliated with some of the largest brands globally, Ahrefs provides a comprehensive SEO toolset complemented by free educational resources and a dedicated community for support. Whether you're a novice marketer or an experienced SEO specialist, you’ll find that Ahrefs' suite of tools is both powerful and user-friendly. Take advantage of a week-long trial of Ahrefs to uncover the growth possibilities that you may have overlooked. Additionally, you can join Ahrefs Insider, our exclusive Facebook group where 10,000 SEO enthusiasts share their insights and experiences. If you have any inquiries, our customer support team is readily available to assist you 24/5 through our chat support or you can simply reach out to us on Twitter. From budding bloggers to established multinational corporations, Ahrefs is the go-to solution for anyone looking to enhance their search traffic. It’s clear that marketers from leading companies across the globe rely on Ahrefs to elevate their online presence. In this ever-evolving digital landscape, leveraging Ahrefs can significantly impact your SEO strategy and overall growth.

Brantial stands out as the leading AI Optimization platform, transforming the way brands are represented in AI search engines such as ChatGPT, Perplexity, and Gemini. We enable enterprises, emerging businesses, and agencies to monitor their AI visibility in real-time, enhance content for answer engines, and restore brand reputations in AI-generated replies. Our goal is to bridge the gap between brands and advanced intelligence by converting AI insights into practical strategies. With our comprehensive tools that facilitate visibility tracking, streamline content workflows, provide agent analytics, and manage reputations, early adopters experience significant increases of 25-40% in both AI-driven referrals and revenue. Supported by prominent investors, Brantial is at the forefront of transitioning from traditional SEO to AI-driven Optimization (AEO), guaranteeing that your brand becomes the go-to choice in conversations powered by AI. This innovative approach not only enhances brand presence but also ensures a competitive edge in an increasingly AI-centric landscape.

Peec AI offers a sophisticated solution for marketing teams to track and improve their brand’s visibility across AI search platforms. The platform provides insights into brand mentions, competitor performance, and keyword rankings, helping businesses optimize their marketing strategies. Peec AI’s dashboard displays real-time data on online visibility and allows teams to analyze sources and mentions to identify areas for improvement. By leveraging Peec AI, brands can boost their online presence, engage customers more effectively, and stay ahead of competitors in search rankings.

Peekaboo is an innovative AI-driven platform aimed at evaluating and improving your brand's presence on leading AI search engines such as ChatGPT, Gemini, Claude, Perplexity, and Grok. By entering your website's URL, Peekaboo produces an in-depth report that reveals how your brand is represented in AI-generated content, providing valuable insights into your current visibility along with practical recommendations for enhancement. During its initial access phase, the platform allows users to engage without the need for a credit card, ensuring a risk-free exploration. Additionally, Peekaboo's autonomous content agents are capable of creating and updating content across various platforms, including Medium and wiki pages, using AI-derived insights to enhance visibility. Key features include Content Opportunity Insights that help pinpoint potential topics for new content, Response Gap Detection that identifies areas where AI responses are absent, and an Agent Activity Tracker that monitors the progress of various tasks, thereby equipping brands with the tools necessary for strategic growth. With these capabilities, Peekaboo empowers brands to maximize their engagement in an increasingly AI-centric landscape.

Asky is a sophisticated platform that specializes in AI search and Generative Engine Optimization (GEO), providing insights into how your brand is represented within AI-generated responses across various platforms like ChatGPT, Google AI Overviews, and Perplexity. It meticulously monitors brand mentions, citations, sentiment, and competitor activity, transforming this data into actionable recommendations aimed at enhancing visibility, authority, and conversion rates. An embedded AI agent allows users to pose questions using natural language, delivering targeted insights on areas that need attention, such as absent sources or underperforming product pages. Additionally, Asky seamlessly integrates with platforms like Framer, Webflow, Shopify, and Optimizely, empowering marketing and growth teams to incorporate GEO data directly into their existing websites, experimental setups, and analytical dashboards. This integration not only streamlines the workflow but also enhances the overall effectiveness of marketing strategies.

A vast number of consumers, in the hundreds of millions, are utilizing AI Search tools like ChatGPT and Perplexity to find brands and products. Profound has created the pioneering analytics platform designed to assist enterprise brands in comprehending and enhancing their presence in AI Search results. Merely ranking on the first page of Google is now insufficient. In fact, less than 50% of the sources referenced by AI answer engines appear in the top ten search results. This shift is due to emerging factors that are reshaping content visibility across AI platforms. With Profound, you can uncover these critical factors. Our technology is among the most advanced for analyzing how brands are represented on AI platforms. You can effectively manage public sentiment regarding your brand and identify any misinformation. We guide you on where to concentrate your efforts to improve both the frequency and positivity of your appearances. Brands leverage our insights to refine their marketing, public relations, content creation, and social media strategies, ultimately leading to a more impactful presence in the evolving digital landscape. As AI continues to transform how consumers search for information, staying ahead of these changes is essential for brand success.

Goodie is an innovative platform aimed at maximizing brand exposure within AI Answer Engines such as ChatGPT, Gemini, and Perplexity. It features robust AI Search Optimization tools that assist brands in boosting their visibility in the emerging AI-driven search environment. By delivering immediate insights, performance analytics, and practical recommendations, Goodie empowers businesses to elevate their rankings and enhance customer perception across multiple AI platforms. This platform is particularly suited for startups, chief marketing officers, and marketing experts, ensuring that your brand captures attention in the rapidly changing AI-powered search arena. As the landscape evolves, Goodie's commitment to adaptation and effectiveness makes it an essential resource for businesses looking to thrive.

OtterlyAI is a leading platform designed to monitor and enhance your brand’s visibility within AI search results. As AI-driven searches increasingly answer customer questions, your audience now sees AI-generated responses - not traditional blue links. OtterlyAI reveals where and how your brand shows up (or doesn’t) across six major AI engines - ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, and Microsoft Copilot - and turns these insights into actionable steps. Measure share of voice, citations, answer quality, and competitor presence for every key topic. Identify content gaps and focus on the optimizations that drive revenue: improve pages, structure entities, enrich FAQs, and build authoritative sources. Purpose-built for SEO and brand teams, OtterlyAI offers intuitive dashboards and exportable reports your executives will appreciate. Stop wondering what AI says about your brand - start managing it. Try OtterlyAI to protect demand, capture more branded moments, and lead in Generative Engine Optimization (GEO). Easy setup, no code required.

Waikay is an innovative platform that helps businesses understand how major AI models perceive their brand by constructing a personalized knowledge graph based on their website content. It assesses AI understanding of critical brand topics, scoring brand visibility per model and benchmarking these results against competitors to highlight strengths and gaps. The platform detects hallucinations—instances where AI generates incorrect or fabricated information—while verifying factual claims to maintain brand integrity. Waikay provides detailed, model-specific analyses and content recommendations to improve brand visibility and accuracy in AI-driven search results. By uncovering where AI models go wrong, it equips SEOs, marketers, PR professionals, and analysts with the insights needed to shape and safeguard their brand narrative. The tool’s actionable insights help businesses optimize content strategies tailored for evolving AI technologies. Waikay’s competitive benchmarking also enables brands to track their position relative to peers. Ultimately, it empowers organizations to maintain control over their brand reputation in an increasingly AI-influenced digital landscape.

In today's landscape dominated by AI-driven searches and large language models (LLMs), conventional SEO tactics are proving less effective. GetCito, recognized as the premier LLM SEO/LSO tool globally, helps brands adapt to this evolving environment by emphasizing the importance of user prompts and AI-generated outcomes. As organic search traffic dwindles, GetCito diligently monitors brand mentions across prominent LLM platforms such as ChatGPT, Microsoft Copilot, Gemini Pro, and Google’s SGE, offering valuable insights into content performance and competitive dynamics. Equipped with real-time alerts and sentiment analysis, brands can proactively manage their reputations. Beyond mere tracking, GetCito provides in-depth, actionable insights specifically designed for the AI landscape, empowering your brand to thrive amid these changes. By utilizing GetCito companies can not only keep pace but also excel in this transformative era.

Vaylis is designed for the new era of AI-powered search, where traditional SEO alone is no longer enough to secure visibility. The platform continuously tracks your brand’s mentions, citations, and answer placements across leading AI assistants and generative search engines. With competitor visibility tracking, users can benchmark their share of voice against rivals and see how rankings shift over time. A central analytics dashboard aggregates this data, highlighting growth opportunities and potential threats. The process is simple—connect your brand assets, let Vaylis scan AI engines, and then implement AI-specific optimization strategies based on its recommendations. Insights cover everything from brand positioning to traffic potential from zero-click search results. The goal is to help brands win premium placement inside AI-generated answers, ensuring they remain discoverable and relevant. Vaylis ultimately equips marketing teams to stay competitive as AI becomes the dominant discovery channel.

Sellm is an advanced brand tracking platform tailored for marketing teams who want comprehensive oversight of their brand’s visibility across large language model (LLM) platforms like ChatGPT and Perplexity. Utilizing sophisticated LLM brand mention monitoring technology, Sellm scans multiple AI platforms to detect mentions, keywords, and competitor movements, providing marketing teams with vital data to refine their strategies. The software offers detailed, easy-to-understand reports that highlight opportunities and potential risks to your brand reputation. By continuously monitoring LLMs, Sellm enables businesses to respond quickly to emerging trends and competitive activity. It helps marketers optimize brand visibility in this rapidly evolving space and ensures reputation protection in AI-powered environments. Sellm’s insights empower teams to craft data-driven campaigns and maintain a competitive edge. This platform is essential for businesses looking to leverage the growing influence of AI conversational tools on brand perception. Sellm stands out as the benchmark in LLM brand tracking software.

Jarts.io is a comprehensive platform designed to enhance business visibility in an era dominated by AI-enhanced search technologies. It monitors the frequency of your brand or product's appearance in AI-generated responses while identifying gaps in your content strategy. By mimicking authentic discovery prompts tailored to your target customer personas, it leverages AI search engines, such as ChatGPT and Perplexity, to provide insightful metrics, including text mentions, source coverage, and overall brand visibility. Users can evaluate their brand visibility against competitors, identify which content topics, FAQs, or sources need development or enhancement, and discover optimal publishing venues for maximizing AI-driven discovery. The platform highlights the domains and URLs frequently referenced by AI models, allowing businesses to understand which content types and outlets are influential in AI responses. Jarts.io distinguishes itself from conventional SEO tools by prioritizing optimization for AI-driven discovery rather than merely focusing on traditional keyword rankings. This approach not only enhances your content visibility but also aligns your strategy with the evolving landscape of search technology.

Conductor empowers enterprise organizations to maximize online visibility through an integrated platform combining AI content generation, search intelligence, and technical site monitoring. Its unified data approach consolidates SEO metrics, analytics, competitive research, and technical performance into actionable insights that drive measurable growth. Unlike generic AI tools, Conductor’s purpose-built AI tailors recommendations and generates hyper-relevant content based on how AI and search engines interpret your site. Conductor Creator produces high-quality, audience-focused content, while Conductor Intelligence delivers in-depth keyword, competitor, and market analysis to inform strategy. Conductor Monitoring continuously tracks website health, sending real-time alerts to address critical issues before they impact traffic or conversions. The platform supports Answer Engine Optimization (AEO) for large language models like ChatGPT, ensuring brands remain discoverable in emerging AI-driven search. Built with enterprise-grade scalability and security, Conductor integrates easily with existing systems and workflows. Its data-driven approach helps marketing, SEO, content, and development teams collaborate efficiently for sustainable digital growth.

RivalSee stands out as the premier platform for tracking brand mentions across ChatGPT, Claude, and various other large language models. Our AEO/GEO solution effectively monitors brand visibility within AI-generated content, assessing how often brands are featured in AI discussions on multiple platforms. This tool is particularly beneficial for agencies focused on AI-SEO and Ask Engine Optimization, as we utilize persona-driven queries to analyze the frequency of brand appearances in generative AI outputs. RivalSee offers essential AI search monitoring tools and strategies designed to enhance product recommendations from AI systems. Whether you are monitoring brand mentions in AI search results or seeking to optimize for AI summaries, we empower businesses to boost their visibility in AI recommendations. Explore the methods to secure a spot in AI recommendations, keep track of brand visibility in large language models, and refine your strategies for optimizing AI responses with our all-encompassing AI content monitoring solutions. By leveraging our platform, companies can stay ahead in the evolving landscape of AI-driven marketing.

Azoma is a powerful solution that enables businesses to dominate AI-powered search engines, including ChatGPT, Amazon Rufus, and Google AI Overviews. Through generative engine optimization (GEO), it helps brands monitor how they are represented by AI, uncover consumer trends, and optimize their content for better visibility and conversion. Azoma’s end-to-end platform automates the process of creating and publishing high-quality content, such as product listings and blog posts, across multiple channels, allowing brands to scale their reach and influence in AI-driven environments.

Mangools offers a range of SEO tools that are super-user-friendly. It covers everything from keyword research, rank tracking, competitor analysis, backlink analysis, and keyword research. The package includes tools and a browser extension. 1. KWFinder is a popular keyword tool that provides accurate keyword difficulty, precise SEO data, and search engine results for more 50k locations. 2. SERPChecker displays search results for more 50k locations, including their impact on organic search results. It also provides 45 SEO metrics that you can compare with your competitors. 3. SERPWatcher allows you to track both desktop and mobile ranks. It provides aggregate metrics, daily updated ranks, and charts to quickly view the overall ranking progress. 4. LinkMiner allows you to see the anchor texts of the referring websites and help you discover the most powerful backlinks from your competitors. 5. SiteProfiler is an SEO analysis software that provides all the necessary SEO metrics and insights under one roof. AI Search Grader by Mangools is a tool that helps businesses analyze their performance in AI search engines, providing insights into visibility, ranking, and overall search presence. With the ability to track multiple AI models like ChatGPT and Google Gemini, it gives users a comprehensive view of how their brand appears in AI-driven recommendations.

89% of B2B buyers now use AI for research. If you're not in those answers, you're not in the deal. Writesonic is the complete GEO/AEO platform that tracks your brand's AI search visibility, identifies where competitors beat you, and executes the fixes—creating new content, refreshing existing pages, earning citations, and engaging on Reddit. In partnership with Microsoft, we're helping brands improve their presence on AI Search through GEO (Generative Engine Optimization). What Writesonic does differently: We don't just track AI visibility - we fix it. Our GEO platform shows exactly where ChatGPT and 10+ other AI platforms mention competitors instead of you, then gives you the playbook: - Find citation gaps: Which high-authority articles mention competitors but not you - Create new content based on what's working for competitors - Target Reddit threads that AI already references - Refresh outdated content And more...

Hall offers a unique AI conversation intelligence platform that allows businesses to monitor how their brand appears in AI-driven discussions. It provides comprehensive analytics on how your website is cited in AI content, tracking engagement patterns and sentiment around your brand. With advanced features like agent analytics and generative answer insights, Hall helps you understand and optimize your digital presence to align with AI trends, improve brand perception, and drive more traffic through AI-generated content.