Best Web-Based Generative Engine Optimization (GEO) Tools of 2024

HubSpot’s AI Search Grader, a free tool, is designed to help brands better understand and improve their presence in AI powered search engines. The tool analyzes how your brand appears on AI search results and provides insights into sentiment and share-of-voice, providing a comprehensive score reflecting overall performance. This analysis allows marketers, SEO experts and entrepreneurs to optimize strategies and increase brand visibility. AI Search Grader currently evaluates GPT-4o results, but plans are in place to include more AI search engines. The tool is available for free and can be used to evaluate your brand or other brands within your industry in order to gauge performance and visibility. As more people turn to AI search engines such as ChatGPT and Perplexity to find answers to their questions, brands will have to think outside of the box.

OpenAI's Otterly.AI allows you to monitor your visibility in GPT-4. GPT-4 is the newest update for ChatGPT, and is also used by Microsoft Bing Copilot. Otterly.AI is the best way to ensure that your content and brand rankings will increase on Bing Copilot, as Bing Copilot uses GPT-4 by OpenAI. Our mission is to provide marketing teams with insights into AI-powered search. Consider us SEMrush/ahrefs, but for LLMs. We are here to give you insights into your brand, content and marketing. Not sure what people search for on different AI engines? We provide similar prompts and keywords to current LLMs. You can easily see how many times your brand, your competitors or other brands are mentioned on different prompts.

Traditional SEO strategies are no longer as effective in the age of AI-powered search and large language models. AI Monitor, which is the world's most popular LLM SEO/LSO software, helps brands navigate this new landscape, focusing on AI-generated results and user prompts. AI Monitor tracks brand mentions on major LLM platforms such as ChatGPT, Microsoft Copilot Gemini Pro and Google's SGE. This provides insights into content engagement, competitor activity and insights. You can manage your brand's image with real-time alerts, sentiment analysis and real-time alerts. AI Monitor provides comprehensive, actionable insights that are tailored to AI. This ensures your brand thrives in the new era. AI Monitor will keep you ahead of the curve.

Evertune is a platform for AI brand monitoring and analytics that helps brands to understand what AI models say about them. Evertune offers insights into how large-scale language models position brands compared to their competitors, as consumers increasingly seek out advice from AI. The platform provides actionable insights to content, social, and search teams and develops data-driven content strategies for AI models. It tracks changes in various LLMs, model updates and integrates with leading generative AI models providers like OpenAI or Meta. Evertune's AI Brand Index tracks how often LLMs recommend brands, allowing companies benchmark against competitors and understanding AI-driven consumer preference. The platform analyzes the most popular words and sentiments that are used to describe a particular brand. This provides a detailed roadmap of content to help brands educate LLMs more effectively.

BrandRank.AI monitors your brand on all major and emerging generative AI engines. We identify critical vulnerabilities and deliver actionable insight, empowering brands with the ability to optimize key interactions which drive purchasing decisions and shape reputation. We combine deep AI and brand knowledge with proprietary prompt analyses, sophisticated mathematic heuristics and "human-in-the loop" interpretation to analyze high-impact areas such as brand vulnerabilities, product performance and AI usage, supply chains and service. Our platform includes features such as sentiment analysis, predictive health of brands, alignment with brand promises, search ranking and competitive analysis. By thinking and acting like algorithms, brand can gain an advantage in the evolving landscape for generative AI-driven searches.

Revere is committed to elevating brands within the era generative AI. We do this by providing products and solutions that allow marketers to discover, monitor and measure their brand's reputation with AI co-pilots and Large Language Models. Brand Luminaire is our flagship platform. It offers features like brand and product sentiment analyses, LLM readiness assessment, and optimization services that influence brand outcomes in AI-driven environments. Revere’s mission is to help brands navigate the transformative impact that LLMs have on consumer decision making and marketing strategies. Our proprietary LLM-based metrics will help you keep track of the brands and products of your company as well as those of your competitors. Analyze how AI portrays you and your products across major LLMs. Revere offers products and services that enable brands to monitor and influence brand outcomes using LLMs.