Best Generative Engine Optimization (GEO) Tools for ChatGPT Search

AthenaHQ is a powerful platform focused on Generative Engine Optimization (GEO), helping brands improve their AI search visibility and brand perception across AI-powered search engines. It offers tools to track brand mentions, identify gaps in AI-generated content, and enhance content to align with AI’s evolving preferences. With features like daily tracking, competitor analysis, and source intelligence, AthenaHQ provides actionable insights to help businesses stay relevant in an AI-dominated search landscape. The platform's AI-powered capabilities enable businesses to optimize content and drive more meaningful engagement through generative search.

A vast number of consumers, in the hundreds of millions, are utilizing AI Search tools like ChatGPT and Perplexity to find brands and products. Profound has created the pioneering analytics platform designed to assist enterprise brands in comprehending and enhancing their presence in AI Search results. Merely ranking on the first page of Google is now insufficient. In fact, less than 50% of the sources referenced by AI answer engines appear in the top ten search results. This shift is due to emerging factors that are reshaping content visibility across AI platforms. With Profound, you can uncover these critical factors. Our technology is among the most advanced for analyzing how brands are represented on AI platforms. You can effectively manage public sentiment regarding your brand and identify any misinformation. We guide you on where to concentrate your efforts to improve both the frequency and positivity of your appearances. Brands leverage our insights to refine their marketing, public relations, content creation, and social media strategies, ultimately leading to a more impactful presence in the evolving digital landscape. As AI continues to transform how consumers search for information, staying ahead of these changes is essential for brand success.

Vaylis is designed for the new era of AI-powered search, where traditional SEO alone is no longer enough to secure visibility. The platform continuously tracks your brand’s mentions, citations, and answer placements across leading AI assistants and generative search engines. With competitor visibility tracking, users can benchmark their share of voice against rivals and see how rankings shift over time. A central analytics dashboard aggregates this data, highlighting growth opportunities and potential threats. The process is simple—connect your brand assets, let Vaylis scan AI engines, and then implement AI-specific optimization strategies based on its recommendations. Insights cover everything from brand positioning to traffic potential from zero-click search results. The goal is to help brands win premium placement inside AI-generated answers, ensuring they remain discoverable and relevant. Vaylis ultimately equips marketing teams to stay competitive as AI becomes the dominant discovery channel.

HubSpot has introduced the AI Search Grader, a complimentary tool aimed at assisting brands in comprehending and improving their visibility in AI-driven search platforms. By examining the presence of your brand in AI search results, it generates insights regarding brand sentiment and share of voice, resulting in a detailed score that indicates overall performance. This evaluation empowers marketers, SEO specialists, entrepreneurs, and blog managers to pinpoint aspects that require enhancement, refine their strategies, and boost brand visibility, user traffic, overall awareness, and sales figures. At present, the AI Search Grader assesses outcomes from GPT-4o, with intentions to expand its evaluations to include additional AI search engines in the future. The tool remains free to utilize, allowing users to evaluate their own brand or those of competitors within their field to measure performance and visibility effectively. As the trend shifts towards AI search engines such as ChatGPT and Perplexity for information retrieval, it becomes crucial for brands to adapt their strategies and embrace innovative approaches beyond conventional search techniques. This shift signifies a transformative moment in digital marketing, where leveraging AI tools will be essential for maintaining a competitive edge.

LagRank is a powerful AI visibility tracking and optimization tool designed for businesses aiming to dominate the emerging AI-powered search landscape. It continuously monitors over a thousand queries daily across major AI platforms such as ChatGPT, Claude, Gemini, Perplexity, and Grok, delivering real-time updates on your brand’s AI ranking and visibility. The platform highlights your average position across these engines and tracks how your brand compares to competitors in AI mentions. LagRank provides detailed competitor analysis and actionable AI optimization insights, enabling you to tailor content strategies that improve your AI search rankings. As traditional SEO struggles to keep pace with AI-driven discovery, LagRank fills the gap with tools specific to AI recommendation engines. Customers report significant increases in AI mentions and improved rankings by applying LagRank’s insights. Transparent pricing plans support businesses of all sizes, from startups to enterprises. LagRank is the essential solution for brands wanting to secure their position in the future of search.

BrandRank.AI is a software-as-a-service platform that tracks your brand's presence across all leading and emerging generative AI response engines. We pinpoint essential vulnerabilities and provide actionable insights, enabling brands to enhance critical interactions that influence purchasing choices and shape their public image. By integrating advanced AI and brand knowledge with unique prompt assessments, intricate mathematical heuristics, and human oversight, we scrutinize vital areas such as brand vulnerabilities, product effectiveness, data and AI utilization, sustainability claims, supply chain dynamics, and service quality. Our platform includes features such as sentiment analysis, brand health predictions, alignment with brand promises, search optimization, and competitive benchmarking. Through a deep understanding of algorithmic behavior, brands can secure a significant edge in the rapidly changing world of generative AI-enhanced search, ensuring they stay ahead of the competition. This comprehensive approach not only safeguards brand integrity but also fosters long-term consumer trust.

Revere is committed to enhancing brand visibility in the age of generative AI by offering innovative products and services that empower marketers to identify, track, assess, and improve their brand's standing among Large Language Models (LLMs) and AI assistants. Our signature platform, Brand Luminaire, includes capabilities like analyzing brand and product sentiment, evaluating LLM readiness, and providing optimization services to shape brand results in AI-centric landscapes. The core mission of Revere is to guide brands through the significant changes brought about by LLMs in consumer behavior and marketing approaches. By utilizing our exclusive LLM-driven metrics, you can monitor your company’s and competitors' brands and offerings effectively. Furthermore, you can evaluate the representation of your brand and products across leading LLMs, which is essential in today's competitive market. Revere equips companies with the necessary tools and services to effectively quantify, observe, and steer brand performance in the realm of LLMs, ensuring they stay ahead in a rapidly evolving digital ecosystem.