Admiral serves as a Consent Management Platform (CMP) tailored for publishers, aiding media organizations in adhering to global privacy regulations such as GDPR and CCPA/CPRA while enhancing consent acquisition and audience engagement. This IAB-compliant and Google-friendly CMP facilitates the gathering of consent, management of user preferences, vendor transparency, privacy disclosures, Consent Mode, and the adaptation to changing regulatory landscapes.
What sets Admiral apart from conventional CMPs, which often prioritize compliance alone, is its integration of privacy management with optimization strategies, testing, personalization, and audience expansion. With Admiral, publishers can elevate their consent rates, expand their first-party data, boost their addressable audiences, and mitigate revenue declines linked to reduced consent and data signals.
Integrated within Admiral's Visitor Relationship Management (VRM) system, the Consent feature empowers publishers to strike a balance between regulatory compliance, user experience, and monetization, all while fostering deeper direct connections with their audience.