Business Software for The Trade Desk

BDEX Omni IQ uses AI to help you find more customers just like your ideal clients. The BDEX Identity Graph, uses a vast network of SDKs, app publishers, and primary data sources to help companies identify consumers across all channels. It authenticates over 470 million hashed email-MAID-IP matches linked to 113M households across the US each month. BDEX is the only identity platform that guarantees all IDs are linked to real people and removes all IDs linked to bots, click farms, and other forms of ad fraud, as well as all temporary IDs due to Apple's ATT/DoNotTrack. Nominated as the top Identity Technology by AdExchanger, BDEX can help you improve your targeting and reach more customers.

Create, manage, distribute and create social display ads all in one place. Use Social Display Ads' creative management platform to turn your high-performing posts on social media into innovative banner advertisements in minutes. Social Display Ads are a powerful way to enhance the power of Social Media by using programmatic advertising. Reimagine Social Media posts as banner ads. It allows brands the opportunity to reuse their most popular social media posts, resulting in improved interactions without the need to create new content. It shows that your content is shared, liked and commented by real people. Content that audiences recognize is more likely to be shared, liked and commented on by real people.

Airtory is a Creative Management Platform that allows advertisers to build high-performing and engaging rich media display ads within minutes. Engage your prospects, ensure better and higher ROI, and improve brand engagement with Airtory's easy-to-build rich media ads! We have 500+ templates across desktop, mobile, native, and interactive video. These can easily be implemented across DSPs or on direct publishers. In short, we are a faster, cheaper, easier, and more nimble provider within the ad creation/monetization vertical.

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

With your own data shop, create new revenue streams from the data you already have. Narrative focuses on the fundamental principles that make buying or selling data simpler, safer, and more strategic. You must ensure that the data you have access to meets your standards. It is important to know who and how the data was collected. Access new supply and demand easily for a more agile, accessible data strategy. You can control your entire data strategy with full end-to-end access to all inputs and outputs. Our platform automates the most labor-intensive and time-consuming aspects of data acquisition so that you can access new data sources in days instead of months. You'll only ever have to pay for what you need with filters, budget controls and automatic deduplication.

Delivr serves as a holistic identity resolution platform designed to allow businesses to access and collaborate seamlessly on data from any cloud or platform. This versatile solution caters to numerous use cases, helping organizations gain deeper insights and effectively engage with their audiences driven by zero-party data. As the pioneering identity resolution platform, Delivr enables companies to refine and enhance their go-to-market strategies. Organizations can discover reliable and scalable methods for achieving growth. By leveraging zero-party data alongside closed-loop attribution, businesses can obtain a clearer understanding of their audiences and activate them effectively. Through cutting-edge approaches to data privacy, ethics, and enterprise identity, our platform enhances your operational ecosystem, ensuring that engagement is both precise and confident. Ultimately, Delivr equips companies with the tools they need to thrive in a data-driven landscape.

Intuizi's intelligence platform helps brands better understand and act on mobile data. Intuizi® enables you to conquest against competitors, regain lost basket items, and find new loyal members. Every day, hundreds of millions of consumers interact with Apps on their phones billions of times a day creating a large amount of data. We help brands legally find, understand, and act on that data to drive their business results. We analyze billions of consented 1st party data points, to improve business intelligence and produce highly accurate, predictive, behavioral insights, and audiences you can activate.

#1 Rated Media Planning Software Software for media planning that is 5-star rated and award-winning. It delivers flawless media plans, beautiful flowcharts and effortless RFPs and Os, flawless trafficking and diligent reporting. Client dashboards and vendor reconciliation are just a few of the many features you will enjoy!

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.

Trackonomics offers affiliate software that enables businesses to generate Excel reports, eliminating the uncertainties associated with human error while accurately measuring performance and much more. This platform equips you with all the necessary tools to maximize your earnings through content. Tailored to satisfy the demands of leading digital publishing brands, Trackonomics serves as a comprehensive solution that streamlines, enhances, and optimizes every phase of your content development process. By addressing issues like lost sales caused by broken or out-of-stock links and helping you identify top-performing articles, brands, and traffic sources, our tools empower you to capitalize on every revenue opportunity effectively. You can precisely identify what succeeds and what doesn’t in your e-commerce content, granting you unprecedented control over your success. Forget the hassle of manually tagging your affiliate links; with just a click, you can create links for all your networks, allowing you to dedicate the time saved to crafting even more engaging and targeted content for your audience. The ability to automate these tasks not only increases efficiency but also enhances overall productivity.

Black Crow is dedicated to making artificial intelligence accessible for businesses of all sizes. Our initial offering enhances paid marketing efforts for direct-to-consumer (DTC) brands through the use of predictive audience insights. Over 250 DTC merchants are already leveraging Black Crow AI to significantly improve their marketing outcomes. With an impressive 50% increase in customer acquisition at the same media budget, our technology revolutionizes both retargeting and prospecting strategies. Our predictions enhance remarketing return on investment by concentrating on high-value visitors, while also allowing for expanded prospecting by tapping into new audience segments. By simplifying and automating your marketing campaigns, we help elevate your advertising performance through the power of machine learning predictions. Experience a transformation in your paid marketing strategy with the help of Black Crow’s predictive audience capabilities. Utilizing our patented technology, we provide real-time customer value predictions across more than 100 DTC and eCommerce platforms. We empower eCommerce merchants to rapidly enhance their paid marketing effectiveness and achieve substantial growth. Plus, you can integrate our solution in just minutes using one of our convenient tag manager templates, ensuring a seamless start to your marketing transformation. Don't miss the opportunity to embrace the future of marketing with Black Crow.

Gravity aims to simplify the process of streaming data from over 100 different sources, allowing users to pay only for what they actually utilize. By providing a straightforward interface, Gravity eliminates the need for engineering teams to create streaming pipelines, enabling users to set up streaming from databases, event data, and APIs in just minutes. This empowers everyone on the data team to engage in a user-friendly point-and-click environment, allowing you to concentrate on developing applications, services, and enhancing customer experiences. Additionally, Gravity offers comprehensive execution tracing and detailed error messages for swift problem identification and resolution. To facilitate a quick start, we have introduced various new features, including bulk setup options, predefined schemas, data selection capabilities, and numerous job modes and statuses. With Gravity, you can spend less time managing infrastructure and more time performing data analysis, as our intelligent engine ensures your pipelines run seamlessly. Furthermore, Gravity provides integration with your existing systems for effective notifications and orchestration, enhancing overall workflow efficiency. Ultimately, Gravity equips your team with the tools needed to transform data into actionable insights effortlessly.

Octane11 seamlessly integrates, enhances, and organizes your B2B data, providing you with greater control, efficiency, and valuable insights. B2B marketing teams often find themselves spending excessive time on disorganized data sets. By synthesizing all of your data from various paid, owned, and earned sources tailored specifically for B2B purposes, Octane11 enables high-impact analytics that streamline decision-making processes and enhance sales intelligence. Take advantage of Octane11’s specialized dashboards to evaluate all marketing tactics from a single interface, and easily export data to your preferred BI platforms such as Tableau, Datorama, or Looker, or directly integrate with tools like Salesforce, Outreach, or Salesloft. The platform offers a unique layer of B2B-specific transformations, enriching your existing data while working seamlessly with your data warehouse, ELT/ETL, and BI applications. This ensures that your enhanced data is readily available for built-in analytics or can be sent to any endpoints you choose, maximizing its utility. Ultimately, Octane11 empowers organizations to make data-driven decisions more efficiently and effectively than ever before.

Adloox stands out as the premier independent ad verification platform in Europe, focused on protecting advertisers, agencies, and various buy-side entities from advanced forms of ad fraud while ensuring that advertisements are visible and placed within secure brand contexts. The platform boasts a wide range of functionalities, including mechanisms for fraud prevention, brand safety assurance, attention tracking, and detailed analytics, all aimed at enhancing the performance of programmatic advertising campaigns. Adloox efficiently connects with leading Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and social media networks such as Google Display & Video 360, Meta, Microsoft Xandr, and The Trade Desk. Their offerings are tailored to meet the needs of advertisers, agencies, and publishers alike, equipping them with effective tools to safeguard their media investments, overcome media purchasing hurdles, and protect online assets for long-term revenue generation. Furthermore, Adloox emphasizes transparency and operational efficiency, demonstrated by its dedicated learning center that provides valuable insights into combating programmatic ad fraud. This commitment to education not only empowers users but also enhances the overall effectiveness of their advertising strategies.

Sharethrough powers modern programmatic display and video ads that fit in and stand apart. Empowering publishers and marketers to easily modernize advertising strategies to reach and retain their audience. We are very selective about the placements that we choose. Once we have found the right place for the ad, our tech gets to work. It uses a Dynamic Ad Template (to adapt the message to its surroundings) to drive the best performance. Native advertising™, perfectly designed, that scales to reach all audiences. Buyers who want to reap the performance benefits native advertising™, but with the creative assets they already have, Enhanced Ads are the best option. Your ads will automatically fit and perform if Sharethrough is selected as a standard display source or outstream source.

Location Intelligence, expertly provided. A decade ago, PlaceIQ pioneered location intelligence within the marketing and media sectors. Now, we stand as the foremost data and technology firm, empowering businesses to harness location-based insights for better audience engagement and understanding. Utilize location data to implement audience strategies that yield measurable outcomes. Track foot traffic trends to analyze what influences actual visits to locations. Examine movement patterns to reveal market insights that aid in making informed decisions. Obtain top-tier location data by subscribing to our data licensing service, ensuring your business remains at the forefront of the industry. With our resources, you can make data-driven decisions that enhance your overall marketing effectiveness.

We develop an unparalleled range of analytics, automated decision-making, and combined programmatic and direct monetization solutions within the industry. It is essential for global publishers to maintain complete oversight of their operations; Telaria’s independent platform facilitates impartial choices leading to optimal revenue results. The launch of a specialized ad-server designed for video and Advanced TV allows for the comprehensive management, delivery, and reporting of both programmatic and directly sold inventory within a single interface. Real-time analytics dashboards consolidate first and third-party data into a unified view, equipping publishers with actionable insights to make informed decisions immediately. Our enhanced decision-making tools grant improved control over inventory safety and value, ensuring an exceptional CTV viewing experience. Furthermore, Telaria seamlessly integrates with all leading video demand partners. Our distinctive suite of tools, which includes a Demand Dashboard, simplifies the purchasing process and is supported by a dedicated team to assist at any time. This combination of features positions our clients to thrive in a competitive landscape.

Effective advertising must blend exceptional features with user-friendly design, offering all necessary tools within a single platform. By utilizing micro audience targeting and machine learning, programmatic media can achieve remarkable precision in its performance. Additionally, a cloud-based architecture that is dynamic helps to reduce operational expenses. We are convinced that the future of media buying platforms should encompass a comprehensive suite of features and tools that advertisers require, all for one transparent price. Furthermore, we advocate for the integration of ad fraud monitoring and brand safety measures directly into the system. With pre-bid and post-bid processes, along with detailed fraud detection dashboards, advertisers can gain insights into the nature of fraud across their preferred publishers and those in the real-time bidding space. Moreover, we believe that an automated programmatic ecosystem not only enhances speed-to-market but also boosts overall performance, ultimately leading to more successful advertising campaigns. This holistic approach ensures that advertisers can navigate the complexities of the digital landscape with confidence and clarity.

Expand your audience and streamline your digital marketing efforts by accessing 22 integrated programmatic, search, and social advertising platforms all in one location. Why limit yourself to a single DSP when you can utilize 22? tdX provides access to over 22 top-tier programmatic, search, and social advertising tools designed to enhance performance and broaden your reach. Regardless of where your target audience is located online, our trade desk will assist you in connecting with them effectively, fostering sustainable growth for your enterprise. We navigate various channels and screens within a constantly changing communication landscape, offering strategic insights that empower brands to make well-informed choices regarding channel mix and budget distribution, thereby maximizing the effectiveness of media blends. Moreover, gain the benefit of unified reporting and tailored dashboards that provide clarity and detailed insights into the performance of your omnichannel campaigns, allowing for continual optimization and adjustment. This comprehensive approach ensures that your advertising efforts are not only efficient but also impactful in achieving your business goals.

Yieldlab is a prominent supply-side platform (SSP) and a key player in private marketplaces for premium publishers across Europe. It embodies ongoing growth and innovation in collaboration with leading media brands throughout the continent. Through a blend of passion, intellect, and robust technology, we ensure the economic success of media offerings and advertising initiatives. Our core principles are rooted in partnership, transparency, and quality. The Yieldlab platform facilitates secure and effective connections between buyers and sellers in the realm of programmatic advertising. As a trusted ally for premium publishers and marketers, we empower you to unlock the full potential of your media inventory across diverse channels. The Yieldlab YRD platform stands out as a leader in quality and technology in premium programmatic advertising, complemented by personalized guidance from our experienced team. We prioritize personal relationships with supply clients, agencies, and demand-side platforms (DSPs) to foster a collaborative advertising environment. By choosing Yieldlab, you are not just selecting a provider; you are engaging in a partnership dedicated to maximizing your advertising success.

Beachfront operates at the intersection of digital media and conventional television, providing a comprehensive video management platform that aids media owners and sellers in navigating this landscape. In the current dynamic and programmatic environment, the complexities of managing, transacting, and monetizing high-quality video inventory have become increasingly pronounced. The diverse array of screens and advertising formats, each accompanied by distinct standards and technological requirements, complicates efforts to address today’s cross-screen advertising demands. Beachfront stands out by facilitating genuine real-time purchasing across all digital and TV platforms, which encompasses both set-top-box VOD and OTT services. By offering a unified inventory solution, it empowers media sellers to assist their advertising partners in effectively reaching their target audiences, regardless of the viewing medium. Moreover, with a strong foundation in both digital media and traditional television engineering, Beachfront is exceptionally equipped to meet the critical challenges faced by media sellers in this evolving ecosystem. Their commitment to innovation positions them as a leader in bridging the gap between these two worlds.

Advertising begins with Humming, a platform designed to help your ads traverse the web just as your audience does. With Humming, managing your advertising strategy becomes effortless, allowing you to place your ads in all the locations you’ve envisioned. Gain access to the broadest and most interconnected spaces, enabling you to optimize your advertisements, target audience, and everything that lies between. This innovative platform empowers you to oversee campaigns across every advertising medium seamlessly. By utilizing a single platform, you can craft campaigns, identify your audience, and achieve meaningful results. Ensure your ads are omnipresent so you can connect with individuals wherever they may be. As consumers navigate various advertising channels, your strategy must adapt accordingly, and Humming facilitates that transition, reaching every venue where your customers engage. Leverage advanced real-time bidding to access the entirety of programmatic advertising. Humming not only allows you to manage your ads across diverse channels but is also backed by a skilled team and cutting-edge technology that work diligently to maximize the effectiveness of your advertising investments. Additionally, this comprehensive approach ensures that every advertising dollar is well spent, providing significant returns on your marketing efforts.

Retargetly stands out as the sole Data Platform dedicated to creating addressable audience solutions tailored for brands and publishers across Latin America. Unlike typical onboarding or audience companies, we position ourselves as a comprehensive Platform where all components work synergistically to maximize value for our clients. Our extensive range of tools enables you to seamlessly integrate and match your first-party data with some of the most sought-after second and third-party data sources. Our sophisticated algorithms are meticulously designed to derive insights from vast data sets, allowing us to utilize minimal inputs to forecast and evaluate consumers according to your specific objectives. With our platform, you can craft your ideal audience segments by leveraging all the data sets at your disposal. While our tools are user-friendly for self-service, we also have a dedicated team available to guide you through the entire process, ensuring you achieve your goals effectively. Together, we strive to empower brands and publishers in their data-driven initiatives.

Expand your audience and enhance their engagement without any cost. Utilize digital behavioral analytics for better targeting and personalized experiences. Easily obtain informed consent from your site visitors. Encourage your audience to disseminate and elevate your content across the internet. The platform is simple to set up, quick to tailor, and perpetually free of charge. Gain profound insights from digital interactions throughout the web. Engage with real consumers to create more impactful and meaningful connections. Our Consent Management Platform (CMP) effectively manages and communicates users’ consent status and cookie data, giving you enhanced control and flexibility in how you utilize the information gathered from your website. Remember, while some things remain constant, change is the only constant. Stay ahead of the curve by following ShareThis Trends to stay informed about evolving consumer preferences and emerging behavior patterns. Embrace this opportunity to not only grow but also retain a loyal audience by adapting to their needs and interests.

Our proprietary B2B-to-consumer ID graph offers the most extensive audience data in the industry, allowing you to create audiences that can be as broad or as specific as you desire. You can effectively connect with the same individual in both their professional and personal environments, utilizing various channels and devices through any sales or marketing platform. Our ID graph enables precise, comprehensive, and extensive B2B targeting capabilities. You can effortlessly export your audience for a wide-reaching impact across multiple channels, including programmatic advertising, display, social media, email, CTV, phone outreach, and direct mail. By linking billions of records, we facilitate accurate connections between professional and consumer profiles, which empowers your B2B campaigns whether you are making calls, sending emails, or executing digital ads. No other provider of B2B data rivals the functionality offered by our exclusive in-house business-to-consumer ID graph, which is integrated into our all-encompassing data licensing solutions. This unique capability significantly enhances your marketing efforts and ensures maximum effectiveness.