Business Software for Salesforce Audience Studio

Salesforce provides tailored CRM solutions with Starter Suite and Pro Suite, designed to support small businesses at every stage of growth. Starter Suite delivers a simple yet powerful way to unify marketing, sales, customer service, and commerce through an intuitive platform that includes AI-powered features and a 30-day free trial. Pro Suite expands on these capabilities with advanced automation, customizable workflows, enhanced pipeline visibility, real-time chat, and integration with a broad ecosystem of apps on AppExchange. Whether you need a streamlined CRM or a more robust tool to handle complex business processes, Salesforce offers scalable options that grow with you. Both suites come with marketing campaign tools, service automation, and ecommerce capabilities, helping you find leads, close deals, and delight customers efficiently.

With Kinective Bridge™ (formerly OmniConnect), access the largest library of integrated fintech solutions, with 80+ integrations across 99% of US-based cores. Seamlessly connect your core with best-of-breed fintechs to scale digital transformation, modernize operations, and increase client delight. • Turnkey solution for secure, comprehensive, and supported connectivity • Innovate at your pace and scale growth without the need for extensive development resources • Mitigate manual processes and human error • Access the largest library of integrated fintech solutions with the flexibility to choose any system, technology, or provider Transformation sounds great on paper, but hard to make a reality with legacy tech stacks and outdated infrastructures. The hassle of switching cores or burning through in-house dev hours to integrate systems can be a slow, time-consuming process.

Engage with individual customers by utilizing a multitude of features designed to help you craft personalized and relevant content, spanning from basic email marketing capabilities to advanced cross-channel campaign tools. Integrate data from various sources and devices to achieve a comprehensive understanding of your customers. Capture and utilize first-, second-, and third-party data to gain insights into your customer base, thereby promoting growth by targeting new audience segments. Utilize data alongside AI technologies, such as Einstein, to manage every interaction effectively. Tune into customer intent, interpret their needs, and provide personalized communications that foster trust. Establish two-way, real-time engagement that extends from initial awareness to customer advocacy. Furthermore, dynamically present the next best action for each individual on a large scale, ensuring that interactions are relevant and timely. Finally, assess the overall effectiveness of your marketing across all digital channels and devices by leveraging AI and a unique collaboration with Google Analytics 360 to optimize your strategies continuously.

Rivery’s ETL platform consolidates, transforms, and manages all of a company’s internal and external data sources in the cloud. Key Features: Pre-built Data Models: Rivery comes with an extensive library of pre-built data models that enable data teams to instantly create powerful data pipelines. Fully managed: A no-code, auto-scalable, and hassle-free platform. Rivery takes care of the back end, allowing teams to spend time on mission-critical priorities rather than maintenance. Multiple Environments: Rivery enables teams to construct and clone custom environments for specific teams or projects. Reverse ETL: Allows companies to automatically send data from cloud warehouses to business applications, marketing clouds, CPD’s, and more.

Collate is a metadata platform powered by AI that equips data teams with automated tools for discovery, observability, quality, and governance, utilizing agent-based workflows for efficiency. It is constructed on the foundation of OpenMetadata and features a cohesive metadata graph, providing over 90 seamless connectors for gathering metadata from various sources like databases, data warehouses, BI tools, and data pipelines. This platform not only offers detailed column-level lineage and data profiling but also implements no-code quality tests to ensure data integrity. The AI agents play a crucial role in streamlining processes such as data discovery, permission-sensitive querying, alert notifications, and incident management workflows on a large scale. Furthermore, the platform includes real-time dashboards, interactive analyses, and a shared business glossary that cater to both technical and non-technical users, facilitating the management of high-quality data assets. Additionally, its continuous monitoring and governance automation help uphold compliance with regulations such as GDPR and CCPA, which significantly minimizes the time taken to resolve data-related issues and reduces the overall cost of ownership. This comprehensive approach to data management not only enhances operational efficiency but also fosters a culture of data stewardship across the organization.

Contentsquare's digital analytics cloud for customer behavior helps companies to understand and implement strategies that will help them achieve more success. Conventional web analytics do not give you the whole picture. Traditional tools can be difficult to use and even more difficult to interpret, providing data that only specialists can understand. We make it easy. It's easy to see how customers use your website or app with our intuitive visual reporting. Contentsquare automatically highlights your most pressing issues and opportunities. It's like having a team of analysts to analyze your data and give you a smarter list. Identify the most important UX issues that are costing your online customers and prioritize them. Watch the exact sessions that cause friction and errors. Identify and prioritize errors based on revenue impact.

Transform your existing infrastructure into an asset for the entire company with a platform that makes identity a business enabler. RadiantOne is a cornerstone for complex identity infrastructures. Using intelligent integration, you can improve your business outcomes, security and compliance posture, speed-to-market and more. RadiantOne allows companies to avoid custom coding, rework and ongoing maintenance in order to integrate new initiatives with existing environments. The deployment of expensive solutions is not on time or within budget, which negatively impacts ROI and causes employee frustration. Identity frameworks which cannot scale are a waste of time and resources. Employees struggle to provide new solutions for users. Rigid and static systems cannot meet changing requirements. This leads to duplication of efforts and repeated processes.

Improve customer experience Our A/B testing, full stack, and personalization platform give marketers, product teams, developers, and designers the power to increase engagement and conversion. For every type of team, intuitive A/B testing and personalization options. One platform for all of your A/B testing and full-stack personalization needs. Teams can securely leverage data with HIPAA, CCPA and GDPR capabilities. Without affecting performance, you can test copy, design, and entire pages across all channels and devices. There are unlimited variations. Developers are welcome, but not necessary. You can confidently roll out new features. Your mobile apps can be instantly updated. You can run experiments in real time anywhere in your tech stack. Every visitor should have an individual experience. Use AI to deliver relevant messaging and products to every customer, based on Kameleoon Conversion Score.

Salesforce Data Cloud serves as a real-time data platform aimed at consolidating and overseeing customer information from diverse sources within a business, facilitating a unified and thorough perspective of each client. This platform empowers organizations to gather, synchronize, and evaluate data in real time, thereby creating a complete 360-degree customer profile that can be utilized across various Salesforce applications, including Marketing Cloud, Sales Cloud, and Service Cloud. By merging data from both online and offline avenues, such as CRM data, transactional records, and external data sources, it fosters quicker and more personalized interactions with customers. Additionally, Salesforce Data Cloud is equipped with sophisticated AI tools and analytical features, enabling businesses to derive deeper insights into customer behavior and forecast future requirements. By centralizing and refining data for practical application, it enhances customer experiences, allows for targeted marketing efforts, and promotes effective, data-driven decisions throughout different departments. Ultimately, Salesforce Data Cloud not only streamlines data management but also plays a crucial role in helping organizations stay competitive in a rapidly evolving marketplace.