Business Software for Adobe Marketo Engage

Gimbal serves as a location intelligence platform that empowers applications by integrating the significance of geographic context, facilitating omnichannel marketing, operational efficiency, and commerce through an advanced geofencing and proximity-aware location framework built with a strong focus on user privacy. Its robust SDK, designed for enterprise use, continuously gathers and analyzes location data from both active and passive sources while conserving battery life, allowing for the recognition of location signals even when the application is inactive or operating in the background. Additionally, Gimbal provides a cloud-based management interface that enables users to establish and oversee geofences and points of interest (POIs), offering options for users to either create custom radial or polygonal geofences or select from a comprehensive library of meticulously verified POIs that encompass millions of locations spanning multiple sectors. The platform's capabilities in push marketing are crafted to deliver location-based notifications to app users, enhancing engagement by sending tailored messages that align with specific locations and times, ultimately improving user interaction at critical moments. By leveraging these features, Gimbal positions itself as a vital tool for businesses seeking to optimize their location-based marketing strategies.

Limelight offers a comprehensive solution for experiential marketing that effectively tackles the various obstacles encountered in event management. We provide an integrated platform that encompasses everything from participant registrations and lead generation to effective communication and detailed reporting, ensuring that you can design impactful, data-driven experiences. Simplify your entire experiential marketing journey, from initial signup to after-event engagement, all within a single platform. Effortlessly handle attendee registrations, enhancing the overall experience with a seamless process. Transform any gathering into a tailored consumer journey through automated follow-up messages that foster engagement. Capture and assess leads automatically, eliminating the need for manual processes while allowing for immediate personalized follow-up. With our real-time reporting system, you can monitor all critical metrics, enabling you to make informed strategic decisions about your events. Furthermore, our platform empowers you to evaluate the success of your experiential marketing campaigns, ensuring you continuously improve your approach.

CloudNuro.ai serves as a smart platform for managing both cloud and SaaS environments, providing organizations with enhanced visibility, governance, optimization, and automation capabilities throughout their digital ecosystems. With its unified interface, it effectively identifies all SaaS applications, including those that fall under Shadow IT, using various detection techniques such as DNS, SSO, browser agents, and APIs. The platform continuously catalogs applications in real time and highlights tools that are either unused, duplicated, or not authorized for use. It also provides valuable insights into expenditures, usage patterns, license entitlements, and application engagement metrics, empowering teams to manage costs efficiently and negotiate contract renewals based on solid data. Furthermore, automated workflows facilitate processes such as user onboarding and offboarding, approval workflows, compliance assessments, and policy enforcement, which not only lighten the IT department's burden but also enhance security measures. In addition, CloudNuro.ai boasts robust integrations with leading SaaS and cloud service providers, including M365, Salesforce, and various ITSM tools, which allows for seamless synchronization of catalog information, subscription management, and policy automation, ultimately streamlining operations across the organization. This comprehensive approach ensures that businesses can maintain control over their software assets while maximizing value and minimizing risks.

Alta is an innovative platform that leverages data-driven AI to empower sales, marketing, and RevOps teams in automating, refining, and expanding their go-to-market strategies. Featuring a range of specialized AI agents—including Katie for outbound outreach, Alex for calls and lead qualification, and Luna for revenue operations and insights—Alta seamlessly connects with CRM, ERP, billing, and engagement tools. By analyzing over 50 data sources, it facilitates continuous pipeline development, outreach, qualification, and performance tracking around the clock. The platform excels at pinpointing high-intent prospects and customizing outreach across multiple channels, including email, LinkedIn, and phone calls, while also managing meeting scheduling and real-time system updates. Furthermore, Alta provides insightful dashboards and alerts that cover performance metrics, revenue loss, campaign ROI, and other strategic indicators. With compatibility across various CRMs like Salesforce and HubSpot, as well as billing platforms and team collaboration tools, it equips leadership with a consolidated view of revenue data, forecasts, and operational execution all from a single interface. This comprehensive integration fosters better decision-making and drives overall business growth.

Micromerce is a versatile cloud software platform designed to enhance and automate the comprehensive processes involved in onboarding clients or partners, data migration, enablement, and ongoing support. By offering an all-in-one onboarding portal, back-office management system, and an automation layer, it allows organizations to efficiently handle, monitor, and streamline every step of the onboarding journey, from the sales hand-off to the activation phase, while providing clients with a transparent, step-by-step progression and minimizing the need for manual coordination. Additionally, for data migration tasks, it features a cohesive toolkit that accommodates various source formats, automates transformation and mapping, includes validation dashboards, and ensures complete visibility into the quality and status of the migration process. In terms of support and enablement, Micromerce incorporates AI-driven workflows, mechanisms to reduce ticket creation, integrated contextual assistance, and insightful analytics, all aimed at lessening the support burden and expediting customer activation. Ultimately, this platform empowers organizations to enhance their operational efficiency and improve client experiences significantly.

Breakout is an innovative AI-driven solution designed to transform static websites into dynamic, personalized sales and engagement platforms. After a straightforward installation through a simple script, Breakout automatically starts to recognize visitors by utilizing various data points such as reverse-IP addresses, UTM parameters, first-party cookies, CRM information, and user browsing habits, which collectively construct a comprehensive 360° buyer profile in real time. By integrating the company’s knowledge repository—including FAQs, case studies, product documentation, and transcripts from past sales calls—Breakout's unique "knowledge graph" allows the system to present tailored content or actionable next steps for each visitor, which could include anything from a modified headline to a relevant case study, a video or demo suggestion, a competitive analysis, a scheduling link for a demo, or even a direct connection to a sales representative. With the introduction of "Breakout Blocks," these AI-enhanced elements adjust dynamically for each visitor, ensuring that every user experiences a customized journey rather than a generic one-size-fits-all approach. This level of personalization not only enhances user engagement but also significantly improves potential conversion rates.

BI Book is a comprehensive business intelligence and reporting platform that operates on Microsoft Power BI, enabling organizations to aggregate data from various systems into a single, cohesive environment for efficient reporting, analysis, planning, budgeting, forecasting, and visualization through clear dashboards and real-time updates. It comes equipped with ready-made integrations and templates to connect to various data sources, allowing users to create, modify, share, and automate Power BI reports in just minutes, all without the need for intricate data warehouses or advanced technical expertise. This software not only centralizes and organizes business data for reliable analytics but also fosters automated workflows that significantly minimize manual tasks, while offering essential tools for in-depth analysis and scenario planning. Users enjoy the ability to securely distribute reports with role-based access, enhancing collaboration across different teams, and effectively breaking down data silos, all while benefiting from robust enterprise-grade security and compliance measures. Furthermore, BI Book's user-friendly interface ensures that individuals at any skill level can leverage its powerful features to drive informed decision-making.

Insider One serves as an AI-driven platform for customer engagement and omnichannel marketing, seamlessly integrating customer data, personalization, predictive intelligence, and journey orchestration into one cohesive system. This allows marketing teams to provide immediate and tailored experiences across various channels, including web, app, email, SMS, WhatsApp, push notifications, and site search, all without the need to toggle between different tools. By analyzing customer behavior, it can foresee interests and subsequent actions, which empowers marketers to accurately segment their audiences, initiate automated journeys, and enhance campaigns using real-time AI that predicts needs while boosting engagement and conversion rates. Additionally, the platform features a built-in Customer Data Platform (CDP) that integrates data from over 100 connectors, forming unified customer profiles for customized messaging and insightful recommendations. Users are equipped to craft and automate interconnected experiences using a visual canvas that incorporates triggers and conditions, allowing for A/B testing and the initiation of personalized interactions, thus enhancing overall marketing effectiveness. Moreover, Insider One's adaptability ensures that it can evolve alongside changing customer preferences, further solidifying its value in the dynamic landscape of digital marketing.

Sprinklr Social is a robust, AI-driven platform designed for enterprises, enabling teams to oversee all facets of their social media presence across more than 30 different social and messaging channels through a single integrated solution. This platform combines essential features such as social listening, publishing, engagement, campaign management, automation, sentiment analysis, audience analytics, and governance into a cohesive workflow. Users can access a centralized content calendar, along with tools for planning, creating, scheduling, and optimizing posts based on AI-generated recommendations regarding timing, hashtags, tone, and performance metrics. Additionally, it allows teams to monitor conversations, sentiment changes, and trends in real-time across various networks, while also automating engagement and managing inbound communications to respond promptly to customer inquiries and interactions. By consolidating data, insights, and actionable steps, Sprinklr fosters efficient collaboration among social teams, ensuring brand compliance through automated workflows and approvals, ultimately transforming social engagements into significant business outcomes for marketing, sales, and other departments. In an ever-evolving digital landscape, Sprinklr Social equips organizations with the tools necessary to adapt and thrive in their social media strategies.

Tendro serves as a comprehensive lead capture platform that assists teams in gathering, enriching, and managing event leads in real time through a unified mobile application. Users can effortlessly collect contacts from various in-person interactions by utilizing methods such as scanning event badges, business cards, QR codes, or taking pictures of handwritten notes, which are then transformed into organized, actionable data without delay. The platform enhances and validates contact details by integrating additional information like company data, job titles, and LinkedIn profiles, ensuring precision before seamlessly transferring leads into CRM systems. Designed to address the shortcomings of conventional event tools, Tendro replaces outdated hardware badge scanners and manual data entry with an adaptable software solution suitable for trade shows, conferences, networking gatherings, and field activities. Furthermore, Tendro functions effectively both online and offline, enabling teams to gather leads even when disconnected and synchronize the data as soon as a connection is reestablished, thus enhancing overall efficiency and reliability. This capability ensures that no potential lead is missed, making it an invaluable tool for any team attending events.

impact.com/advocate is a powerful loyalty and rewards platform that has revolutionized the way companies market to their customers. Some of the most innovative and fastest-growing brands in the world use impact.com/advocate to reward their customers, build loyalty communities, and accelerate revenue. Impact.com/advocate allows you to reward your customers in-app or out-of-app for any behavior. Then empower them to grow your customer base by referring others. Our rewards engine allows you to set unique conditions for earning rewards, create reward levels, and offer different rewards in order to create a custom program. Native integrations, enterprise security, fraud detection and multilingual support give you the power to grow with you.

Zengine by WizeHive, a cloud-based software and database for managing the application lifecycle, is available. Zengine makes it easy for organizations to collect, review, and manage applications and data for grants and scholarships, accreditations, as well as other business processes. Zengine is a highly-rated application management system that features a user-friendly interface, great flexibility, and many system integrations.

Hubilo is a virtual + hybrid event platform that aims to engage and deliver exceptional events. Hubilo's mission focuses on driving engagement, first and foremost to yield greater business results. Hubilo's proactive customer success team and deeply branded experience will ensure that every event runs smoothly every time.

Event management software that is user-friendly, aesthetically pleasing, and secure is essential, and Eventogy equips organizers with all the tools needed to oversee their entire event schedule from a single platform. Whether coordinating large conferences with thousands of attendees or facilitating intimate virtual networking gatherings, Eventogy ensures comprehensive support for all event types. As hybrid and virtual events gain popularity, delivering an engaging online experience has become increasingly challenging in a rapidly evolving market. Inventory Virtual distinguishes itself by consolidating all your preferred virtual tools into one cohesive platform, enabling the creation of a consistent and captivating user experience. Event managers turn to Eventogy to develop feature-rich delegate event applications that serve as a centralized hub for information, boost participant engagement through live polls and Q&A sessions, and facilitate interactive surveys after the event concludes. Additionally, timely notifications help keep delegates engaged throughout the experience, ensuring that every aspect of the event is optimized for success. By leveraging these capabilities, Eventogy empowers organizers to create memorable and impactful events.

The Jabmo ABM Platform is designed with comprehensive omni-channel account-based marketing features that enable the delivery of highly targeted, personalized, and relevant advertisements to key decision-makers within specified accounts. Jabmo effectively reaches these target accounts, even when potential buyers prefer to conduct their research quietly without completing forms or engaging with your sales representatives. Typically, within 90 days of launching a campaign, Jabmo clients experience a surge in website traffic from their target accounts, often exceeding that of other marketing channels. Additionally, Jabmo clients notice a boost in engagement from their target accounts across various other marketing platforms. This account-based marketing approach not only fosters passive brand awareness but also enhances engagement with subsequent marketing messages from the brand. As a result, Jabmo's clients often report a significant increase in the effectiveness of their overall marketing strategies.

Crafting Customer Journeys Through Meaningful Conversations. Delivering compelling experiences that align with your customers' needs. Favored by developers and designed for enterprises. Vonage Communications APIs (previously known as Nexmo) empowers emerging startups and nimble organizations to elevate customer interactions and achieve significant business results at scale. With our user-friendly APIs, comprehensive global platform, and dedicated support, you can simplify communication complexities and drive innovation at a quicker pace. Rethink voice communication to transform how your customers engage with your brand. Each message can become a pivotal moment for both your customers and your organization. Advance security and privacy measures while providing smooth login experiences. Develop contemporary, high-quality voice applications hosted in the cloud. Effortlessly send and receive SMS messages in nearly every nation worldwide. Access real-time insights on any phone number across the globe. Initiate and receive calls using your current VoIP system, all from the cloud, ensuring flexibility and efficiency. This holistic approach not only enhances user engagement but also fosters long-term relationships with your audience.

Capture the right signals from in-person interactions. atEvent's universal app for lead capture lets your entire team scan, check-in, or manually add leads wherever they meet prospects. Capture marketing consent, add custom qualifiers, and other context that leads into sales meetings. Without hesitation, capture in-person intent data. atEvent's flexible Marketing Consent feature lets you gain consent during an interaction to comply with CCPA and GDPR, as well as other privacy policies. Double opt-ins are eliminated and you can send marketing communications directly to your event leads. You can track progress and motivate your team by having access to analytics right from your mobile app and atEvent dashboard. Get insight into the quality of event leads, target accounts activity, event performance, and ROI to help you springboard your marketing.

We empower exceptional Go-to-Market teams™ to revolutionize the way your organization drives revenue. Terminus is designed specifically for sales and marketing teams that prioritize revenue generation over mere lead acquisition. At the heart of Terminus lies our Data Studio, which enables you to easily identify and rank the most suitable targets using firmographic, intent, engagement, psychographic, and relationship insights. With Terminus, you can craft tailored messages for the appropriate audiences, regardless of their location. Create synchronized experiences across various platforms, including display and social media advertising, chat, email, and web personalization. By effortlessly integrating all of your account data, Terminus ensures that your go-to-market teams remain in sync from the initial contact through to renewal and expansion. It automatically notifies sales teams of significant engagements, centralizes account details, and enhances pipeline forecasting, thereby speeding up the opportunity for growth. As a result, your organization can achieve a more streamlined and efficient approach to revenue generation.

Marketers often pour substantial resources into attracting potential buyers, yet many encounter difficulties when it comes to maintaining their interest. This disconnect in engagement can hinder even the most meticulously crafted strategies from achieving their intended outcomes. By prioritizing meaningful interactions and offering content that resonates with your audience, you can more efficiently transform leads into paying customers and turn those customers into loyal supporters. Streamline the process by automatically gathering, organizing, and consolidating your entire content collection. Implement an effective tagging system to enhance content discoverability throughout your organization. Launch campaigns swiftly and deploy your content without needing the expertise of web developers or IT personnel. In mere minutes and on a large scale, curate appropriate content for any demand generation or account-based marketing initiative into a dedicated landing page. Utilize AI-driven recommendations and personalized experiences to inspire visitors to explore more of your available content, ultimately enhancing their engagement. This comprehensive approach not only improves conversion rates but also fosters long-term relationships with your audience.

Enhance your customer interactions through highly tailored, cross-channel experiences. With 72% of consumers engaging solely with personalized marketing, a one-size-fits-all approach is outdated. SmarterHQ simplifies the process of addressing the unique needs of each customer on a large scale. Achieving effective automation for precise personalization can be quite challenging when dealing with internal teams, various data sources, and multiple interaction channels. This is where our expertise comes into play. We enhance customer identification and outreach by an impressive average of 202% for our clients by capturing anonymous visitors without requiring them to sign in. Our platform is built on a robust Customer Data Platform (CDP) framework, with a focus on customer identity resolution, enabling us to amalgamate critical online and offline information into a cohesive view of each customer, regardless of their interaction points. Additionally, our user-friendly marketer interface allows for easy identification of highly specific target audiences based on product and category interactions, traffic sources, levels of engagement, AI-driven insights, and more, ensuring that your marketing efforts are both effective and efficient. By leveraging such capabilities, businesses can significantly refine their marketing strategies and ultimately enhance customer loyalty.

We empower courageous marketers with the technology, insight, and confidence they need in order to improve customer relationships and boost marketing performance. LeadsRx SaaS-based marketing software attribution software captures touchpoints across all channels and captures conversions throughout each funnel. It provides impartial results that are unrivaled in the market. LeadsRx can help you determine which advertising programs are performing well and which ones are wasting your ad-spend. LeadsRx calculates the Return on Ad Spend (ROAS) and provides instant insights to help marketers optimize their budgets across channels. The product also tracks customer journey maps, which show consumer behavior and how marketing programs impact buyer decisions.

Created specifically for marketers and recruiters focused on student engagement, Akero enhances marketing effectiveness and boosts student enrolment numbers. This user-friendly, subscription-based platform functions either as a comprehensive solution or as an integrated marketing layer that connects your advertising efforts, website, and student CRMs. By addressing the complexities of marketing, recruitment, and admissions, it simplifies processes with tailored technology. With a proven track record, Akero currently assists more than 300 colleges and universities worldwide, enabling them to effectively reach, engage, and enrol a greater number of students. Ultimately, Akero not only streamlines operations but also fosters stronger connections between institutions and prospective students.

Real-time management of performance marketing. CAKE's powerful performance-marketing software will give clarity to your marketing campaigns, and empower you to make smart marketing decisions. For improved profit margins, you can manage and measure the performance of your partners with precision. Maximize profitability by collecting, validating and distributing leads in real time. Multitouch attribution allows you to measure channel performance and optimize ROAS. CAKE's Affiliate Marketing Solutions provides the tools to efficiently manage and analyze your partner marketing program, maximize performance for maximum profitability, and attract valuable partners. CAKE's Lead Generation Solution captures and validates leads in real time and measures closed-loop performance for optimal acquisition efforts.

Generate demand rather than simply focusing on leads; Metadata stands out as the premier platform for demand generation, specifically tailored for MQLs, pipeline enhancement, ABM strategies, and overall growth. By harnessing data-driven demand, accounts can transition seamlessly into loyal customers. The platform facilitates the creation of a comprehensive B2B demand engine, effortlessly integrating your marketing stack, content assets, and objectives—leaving the heavy lifting to Metadata. Unearth your marketing sweet spot by constructing audiences through a rich tapestry of technology usage, buyer intent, firmographic data, marketing automation, and CRM sources. With access to an extensive database of 1.2 billion contact profiles, you can experiment and glean insights on a massive scale. Metadata’s advanced AI conducts hundreds of tests automatically, allowing you to pinpoint the most effective combinations of creatives, audiences, and outcomes that resonate with your target accounts. This process enables you to identify demand, optimize revenues, and replicate success consistently. Performance metrics and attribution reporting are meticulously designed around pipeline generation, account engagement levels, and the influence on existing pipeline, among other factors. Built to address the prevalent challenges faced by B2B marketers, we are dedicated to providing an industry-leading solution that empowers companies to thrive in their respective markets. Each feature is developed with the intent to foster growth and alleviate the common obstacles in marketing, ensuring that users can focus on what truly matters: driving their business forward.

Learndot by ServiceRocket, an award-winning learning management platform, is based on 15+ years of customer education program development. Learndot is more than a platform for customer education. It also helps software companies develop their education strategy and deliver training that drives customer success.