Business Software for Brandwatch

Take charge of your analytics with the premier Machine Learning-as-a-Service platform designed for unstructured social media and voice-of-customer text analysis. Our skilled professionals are equipped to assist you in creating sophisticated, tailored social models that effectively leverage, deploy, generalize, and utilize your data. Ensure that your social listening efforts align with top-tier AI strategies that promote transparency, accuracy, and fairness. Whether you're new to social listening or looking to enhance the effectiveness of your existing solutions, our highly experienced team is here to support you on your journey. You possess the data, and now it's time to uncover vital insights. We offer a diverse array of leading programmatic insight solutions powered by our advanced AI classifiers. Select from an extensive library of prebuilt machine learning models tailored to various industries for swift deployment. It's crucial to confirm that your models are not inadvertently biased or inaccurate. Gain a comprehensive understanding of each model's performance before putting them into action, ensuring your analytics are both reliable and effective. Our commitment is to empower you in making informed decisions that drive meaningful results.

Effortlessly harness authentic content produced by customers, influencers, fans, and experts throughout your marketing efforts to enhance brand engagement, foster trust, and boost sales. Research indicates that consumers place more faith in genuine content from real individuals over conventional marketing methods when making purchasing decisions. Many brands recognize the immense potential of user-generated content, yet they often struggle with its seamless, scalable, and compliant integration into their marketing strategies. This is precisely why we developed StoryStream. Our platform addresses the difficulties associated with sourcing user-generated and other impactful, authentic content, allowing brands to distribute it effortlessly along the online buying journey. The outcome is heightened engagement and increased sales at every stage, all while providing a more reliable and authentic customer experience. With a blend of our innovative technology and dedicated support services, we distinguish ourselves in the market. This unique combination is why numerous top brands and retailers rely on us to revolutionize their customer engagement strategies and achieve exceptional results. Additionally, our commitment to continuous improvement ensures that we remain at the forefront of the industry, adapting to the ever-changing landscape of consumer behavior and marketing trends.

Forsta is an exceptionally powerful, adaptable, interconnected, and trustworthy platform for experience and research technology. It seamlessly bridges gaps between methodologies and data sources, uniting all aspects of human experience. If valuable insights are present, they can be quantified. You can harness customizable surveys to extract insights from a wide range of audiences, whether they are small teams or vast global communities. Gather the necessary data from any interaction or channel, as Forsta is equipped with comprehensive tools designed to enhance your data quality and provide profound insights. This enables you to advance your business effectively. In addition to customizable surveys, moderated online discussions are available to gain insights from diverse audiences, ensuring that no perspective is overlooked. Consolidate all your data into a single platform, allowing you to uncover the narratives behind the numbers. Leverage sophisticated analytics tools to examine, categorize, and filter the information in a manner that leads you directly to the solutions you seek, making the process more efficient and effective.

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

The entirety of the content created by you or your audience plays a crucial role in shaping your brand's identity. Consequently, overseeing this image across various digital platforms is essential for enhancing the customer experience today. We assist you in producing, uploading, standardizing, extending, controlling, responding, alerting, and listening, ensuring that all your online brand environments reflect your brand's identity and resonate with your online communities. This encompasses not just social media but also advice, forums, and all platforms that generate user-generated content. Social media never takes a break, and neither do we. It serves as a universal language, one in which we are fluent. Our dedicated teams, both in France and internationally, work in a timely and sustained manner. Our expertise in recruiting, training, and coaching enables us to provide quality, ongoing management, and flexibility tailored to the dynamic nature of social media. From our early involvement in moderating forums since 2002 to today’s comprehensive management of some of the biggest brands' social media accounts, we recognize the significance of ensuring that your content remains high-quality and secure. In this fast-paced digital landscape, maintaining a consistent and engaging brand presence is more important than ever.

Predict is an industry-leading AI tool for eye-tracking that accurately predicts customer reactions such as cognition and attention. Predict can predict audience attention to your visual assets and store layouts with a +95% accuracy within seconds. Predict allows users to upload and analyze videos and images to quickly test design concepts and optimize them for launch. Predict is a way to measure. -Attention. Predict instantly generates heatmaps or fogmaps to show the most attention-grabbing visual areas. -Areas Of Interest (AOIs). Predict allows you draw AOIs around key elements of your asset to enable quick analyses of the most significant areas. -Image/Video Clarity. This index shows how large an image grabs attention. -Cognitive Demand. This score is based on consumers' emotional reactions, understanding, memory, and ultimately, their ability to remember. The visuals.

Promote your business effectively and connect with potential customers through targeted advertising and valuable insights. With just a simple tap, you can enhance your posts and convert them into advertisements instantly. Identify the audience that matters most to your business and utilize customizable targeting options to reach them effectively. You have complete control over your advertising budget; choose an amount that aligns with your business objectives and make adjustments whenever necessary. Gain a comprehensive understanding of your ad performance through insightful analytics, allowing you to discover successful strategies and refine your approach over time. You can elevate any post to an ad or opt for Ads Manager to create sophisticated campaigns across multiple platforms. Determine the destination for your users, specify who should view your content, and set your spending limits with ease. This comprehensive tool allows for ad creation across Instagram, Facebook, and more. Leverage curated formats to design eye-catching Instagram ads that help achieve your marketing goals, ensuring your business continues to grow and thrive. Remember, effective advertising is not just about reaching people—it's about reaching the right people.

CloudNuro.ai serves as a smart platform for managing both cloud and SaaS environments, providing organizations with enhanced visibility, governance, optimization, and automation capabilities throughout their digital ecosystems. With its unified interface, it effectively identifies all SaaS applications, including those that fall under Shadow IT, using various detection techniques such as DNS, SSO, browser agents, and APIs. The platform continuously catalogs applications in real time and highlights tools that are either unused, duplicated, or not authorized for use. It also provides valuable insights into expenditures, usage patterns, license entitlements, and application engagement metrics, empowering teams to manage costs efficiently and negotiate contract renewals based on solid data. Furthermore, automated workflows facilitate processes such as user onboarding and offboarding, approval workflows, compliance assessments, and policy enforcement, which not only lighten the IT department's burden but also enhance security measures. In addition, CloudNuro.ai boasts robust integrations with leading SaaS and cloud service providers, including M365, Salesforce, and various ITSM tools, which allows for seamless synchronization of catalog information, subscription management, and policy automation, ultimately streamlining operations across the organization. This comprehensive approach ensures that businesses can maintain control over their software assets while maximizing value and minimizing risks.

Socialgist’s Human Insights API provides a standardized stream of global data sourced from more than 100 million outlets every day, encompassing various content formats such as video transcripts, forum posts, blogs, news articles, broadcasts, reviews, and social media, all updated in real time while maintaining historical indexes for trend analysis. It features natural-language querying, sophisticated filtering options, continuous 24-hour data buffering, volume management, straightforward HTTPS setup, minimal latency, and adherence to GDPR privacy standards. With seamless connections to cloud and analytics platforms like Snowflake, Azure, and AWS, along with custom integration support, users can efficiently process extensive human data in over 100 languages, curate insights tailored to specific communities, and enhance analytics or AI/ML models with genuine human sentiments and perspectives. Furthermore, the API's scalability and robust security are underpinned by 25 years of expertise in data curation, allowing Socialgist to facilitate applications across areas such as LLM training, threat detection, marketing enhancement, product innovation, and much more, ultimately driving informed decision-making and strategic planning.

Meta Ads delivers an all-in-one marketing ecosystem that helps businesses advertise, analyze, and grow across its family of platforms. From Facebook and Instagram to Messenger and WhatsApp, businesses can reach customers wherever they spend their time online. The platform’s ad solutions are built to streamline campaign creation while maximizing return on investment. Automated targeting tools ensure ads are delivered to audiences with the highest likelihood of interest. AI-driven features help generate creative ads that align with customer preferences and business goals. Meta’s performance tracking tools provide in-depth visibility into how campaigns perform across devices and channels. Businesses can manage budgets, track conversions, and optimize ads using Ads Manager and Meta Business Suite. Educational resources through Meta Blueprint support skill development for marketers at every level. Case studies and inspiration from leading brands offer practical insights for growth. Altogether, Meta equips businesses with scalable tools to build stronger customer relationships and drive measurable results.

Transform your digital assets into engaging content using QBank, an intelligent Digital Asset Management (DAM) system. This versatile platform allows for the organization of various media types, including images, videos, documents, and more. Additionally, QBank offers tools for collaboration and sharing, as well as capabilities for comparing assets and distributing them across multiple channels such as social media, websites, print, and display advertising. With QBank, managing your digital assets becomes a seamless and efficient process.

Messaging platforms are the only means that enable ongoing, accessible, and enduring dialogues with customers. Conversocial uniquely empowers your brand with proactive, individualized, and scalable conversational customer experience solutions. Align with top global brands that recognize the significance of messaging in customer engagement. Leverage Conversocial to enhance customer care and foster deeper brand loyalty, all while effortlessly addressing service inquiries. Maximize your customer acquisition efforts with Conversocial by creating exceptional and memorable experiences that are enhanced by intelligent automation. Elevate your customer engagement strategies with Conversocial, ensuring you retain clients through tailored messaging and personalized interactions across various messaging platforms. For instance, one of Conversocial's partners utilized Notify to spark over 2.5 million two-way conversations, achieving an impressive average open rate of 78% alongside an 8% engagement rate, demonstrating the effectiveness of this approach. This highlights the potential of Conversocial to transform customer interactions into meaningful relationships.

Khoros enables seamless interaction with your customers from the initial offer through to the final sale and beyond. Engage with your audience across their preferred channels, including messaging, chat, social media, email, SMS, and on both external and your own branded communities — we ensure you remain continuously connected. Our platform, powered by AI, is a reliable ally during both your peak successes and challenging crises. With Khoros, you benefit from enterprise-level workflows designed to manage complex deployments, accommodate high traffic, and fulfill the security and brand protection requirements of top global brands, all supported by an award-winning services team dedicated to your success. We go beyond being just a technology provider; Khoros offers exceptional services, coaching, and extensive industry knowledge, making us the ideal partner for your sustained growth and success in the long run. Together, we can foster enduring relationships and drive meaningful engagement with your customers.

Regardless of the type of product you produce, DataMetrics equips your operators, engineers, quality assurance team, and management with comprehensive, real-time SPC data, analytics, and reporting tools necessary for evaluating current workflows and adopting a proactive strategy to uphold or enhance product quality, achieve production targets, minimize costs related to waste and rework, and adhere to OEM or industry regulations. With an intuitive interface that connects seamlessly to your entire manufacturing environment, it facilitates universal data collection from manual, semi-automated, automated, and portable data acquisition systems, allowing you to consolidate all your quality information into a single centralized database for reporting purposes. This system effectively eliminates data silos by integrating information from numerous gauges, sensors, CMMs, and PLCs, accommodating virtually any open interface. Additionally, fully compliant with OPC-UA standards, DataMetrics is a robust solution that prioritizes stringent access control and advanced security measures to protect your data. By streamlining the data management process, it empowers your team to make informed decisions that can lead to significant improvements in operational efficiency.