Business Software for AppsFlyer

The leading customer engagement platform tailored to elevate customer engagement, loyalty, and revenue. Key features include: - Omnichannel messaging: mobile & web push notifications, in-app messages, emails, SMS, and WhatsApp. - User segmentation, RFM analysis, and personalized experiences - Real-time behavior-triggered campaigns - Data-driven analytics and visual dashboards for comprehensive reporting - Seamless integration with third-party services like Amplitude, Google Analytics, Mixpanel, and others. Trusted by numerous leading brands and small enterprises worldwide, Pushwoosh offers plans starting from $0 per month, robust functionality and optimal efficiency.

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

Panoply makes it easy to store, sync and access all your business information in the cloud. With built-in integrations to all major CRMs and file systems, building a single source of truth for your data has never been easier. Panoply is quick to set up and requires no ongoing maintenance. It also offers award-winning support, and a plan to fit any need.

UserX is a cutting-edge UX analytics platform that provides growth-oriented insights for mobile app teams. Our comprehensive suite of tools, including session recordings, heatmaps, and conversion funnels, empowers companies to gain a deep understanding of user behavior and make data-driven decisions. Session recordings allow you to gain valuable insights into user behavior by closely monitoring and analyzing their interactions with your app. Heatmaps provide a comprehensive understanding of user interactions on every application screen, enabling you to identify the interface elements that are most appealing to users, as well as those that are being overlooked or ignored. Conversion funnels help you determine the stage in the application funnel where users are dropping off and identify the reasons for churn. Crash replays enable you to identify and reproduce technical errors, allowing for quicker resolution of technical bugs. With fast and comprehensive analytics of UserX, companies can easily identify areas of improvement and unlock new growth opportunities. The platform is designed to help brands understand user behavior, track essential metrics, and optimize app's performance.

Rivery’s ETL platform consolidates, transforms, and manages all of a company’s internal and external data sources in the cloud. Key Features: Pre-built Data Models: Rivery comes with an extensive library of pre-built data models that enable data teams to instantly create powerful data pipelines. Fully managed: A no-code, auto-scalable, and hassle-free platform. Rivery takes care of the back end, allowing teams to spend time on mission-critical priorities rather than maintenance. Multiple Environments: Rivery enables teams to construct and clone custom environments for specific teams or projects. Reverse ETL: Allows companies to automatically send data from cloud warehouses to business applications, marketing clouds, CPD’s, and more.

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction's solutions include Apple Search Ads campaign management, intelligence for ads, ad creatives, paid keywords and ASO, market insights, custom solutions and consultation. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization.

RudderStack is the smart customer information pipeline. You can easily build pipelines that connect your entire customer data stack. Then, make them smarter by pulling data from your data warehouse to trigger enrichment in customer tools for identity sewing and other advanced uses cases. Start building smarter customer data pipelines today.

Founded in 2018, Pecan is a predictive analytics platform that leverages its pioneering Predictive GenAI to remove barriers to AI adoption, making predictive modeling accessible to all data and business teams. Guided by generative AI, companies can obtain precise predictions across various business domains without the need for specialized personnel. Predictive GenAI enables rapid model definition and training, while automated processes accelerate AI implementation. With Pecan's fusion of predictive and generative AI, realizing the business impact of AI is now far faster and easier.

Swaarm is an affordable and easy-to-use platform that helps you measure, optimize, and automate your marketing efforts. Swaarm is the first ever ad tech tracking platform that has been developed with real clients' input. This makes each action easier, faster, and more effective. Swaarm is a well-known technical platform that handles more than 30 million events per day. We have the tools to automatically approve offers, switch traffic sources that aren't performing according to advertisers' KPIs, and scale your campaigns based on our experience and listening to companies like yours. Swaarm provides all users with the reporting tools they need. With just drag-and-drop actions, business users can query billions upon billions of real time events in seconds. Our advanced data science tools allow you to run SQL or Python notebooks on both historical and real-time data.

Appflow.ai provides a single-stop solution for building, analyzing and boosting in-app subscriptions. The purchase SDK can be installed in just a few steps to your iOS or Android app. There is no need for ongoing maintenance. You can track real-time subscription key metrics and KPIs, manage subscribers individually, and perform cohort analysis and funnel analysis all from one dashboard, up to $10K/MRR. Integrate with analytics or built-in attribution tools like Apple Search Ads to see a complete picture of your subscription performance. Paywall A/B testing can be used to determine the most profitable subscription model. Push notifications can also be sent to specific segments of users to increase conversion. All this is done without any code. Get smart insights from our AI-power recommendations and take your in app subscription business to the next step. Learn more on our website.

Sourcetable is an AI-powered spreadsheet and data platform designed for a wide range of data-related tasks, including analyzing files, cleaning and enriching data, conducting research, creating visualizations, generating reports, and supporting business intelligence. It combines the functionality of traditional spreadsheets like Excel and Google Sheets with enhanced capabilities for data integration and analysis. Sourcetable supports standard spreadsheet formulas and functions while allowing users to connect to over 100 databases and applications, enabling real-time data centralization and analysis. The platform integrates advanced AI models to automate workflows, identify patterns, and assist with decision-making. This reduces the need for manual processes and improves efficiency in working with data. Sourcetable is suitable for building dashboards, running financial analyses, preparing data for machine learning, or organizing and analyzing information for various applications. Its combination of traditional spreadsheet features and modern data capabilities provides users with tools for efficient, data-driven problem-solving.

devtodev is a product analytics platform that allows data-driven teams to gain valuable insights and influence user decision making. You can convert users to paying users, improve app economics, predict revenue, customer lifetime value, and predict churn. You can also analyze and influence user behavior.

CleverTap is an integrated analytics and engagement platform that solves retention. To increase customer retention and lifetime value, build deeper relationships with customers, whether you're just starting an app or have millions of MAUs. CleverTap allows brands to eliminate the hassle and expense of integrating and maintaining multiple platforms for analysis, segmentation, and engagement across mobile and web. CleverTap offers a 14-day trial for apps with more than 100K MAUs. You can easily integrate and cancel at any moment. You can contact customer support right from the dashboard. There are no hidden fees or charges. CleverTap's scalable solutions are trusted by more than 8,000 brands, including Domino's, Vodafone, BookMyShow and Gojek.

SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play. The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development. With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

An Apple Search Ads Partner, SplitMetrics Acquire (formerly SearchAdsHQ) is a platform designed to help mobile marketers scale Apple Search Ads seamlessly and profitably. The platform is empowered with automation tools, bulk management, AI-based optimization, and market insights. SplitMetrics was the 1st company to build the Apple Search Ads management platform in 2017 and has been constantly improving solutions, growing expertise and gathering the best practices and benchmarks.

Discover the foremost platform for managing reviews powered by artificial intelligence. With this comprehensive tool, you can oversee user feedback, evaluate sentiment, and enhance your app's discoverability, all streamlined in one location. Utilizing AppFollow, you can effectively leverage user insights to maintain your app's prominence in app stores while steadily rising in rankings. The suite of offerings encompasses: - A unified review management system for all prominent app stores - Automation for managing reviews, including tagging and AI-generated responses - In-depth analytics covering user reviews, sentiment, app rankings, and competitive analysis - Seamless integrations with leading platforms such as Zendesk, Salesforce, Tableau, among others - A dedicated team of experts available to assist with app development, assessments, and market strategies With over 70,000 satisfied clients like Hubspot, Robinhood, Lyft, Rakuten, Discord, Miro, Orange, Deezer, Sony, HBO, Disney, Playrix, Gett, Viber, and Wargaming, AppFollow has established itself as a trusted resource in the industry. Their commitment to client success ensures that your app can achieve its fullest potential in a competitive landscape.

Get more sales with a world-class mobile shopping experience The next-generation mobile app platform increases your reach and improves mobile conversions. There is no coding involved. Just sales and a mobile application that wows customers with live video streaming, an AI personal shopper, and much more. Get Your Customers Addicted To Your Mobile Store: Live Video Sales that Change the Game Intimidating Push Notifications Take a look at it, snap it, and then buy it AI Personal Shopper App Control at Your Fingertips

In today's fast-paced business environment, companies must quickly adjust to the constantly shifting demands and preferences of their customers. Sprinkle provides an agile analytics platform designed to manage these expectations effortlessly. Our mission in founding Sprinkle was to simplify the entire data analytics process for organizations, eliminating the hassle of integrating data from multiple sources, adapting to changing schemas, and overseeing complex pipelines. We have developed a user-friendly platform that allows individuals across all levels of an organization to explore and analyze data without needing technical expertise. Drawing on our extensive experience with data analytics in collaboration with industry leaders such as Flipkart, Inmobi, and Yahoo, we understand the importance of having dedicated teams of data scientists, business analysts, and engineers who are capable of generating valuable insights and reports. Many organizations, however, face challenges in achieving straightforward self-service reporting and effective data exploration. Recognizing this gap, we created a solution that enables all businesses to harness the power of their data effectively, ensuring they remain competitive in a data-driven world. Thus, our platform aims to empower organizations of all sizes to make informed decisions based on real-time data insights.

Paragone is a performance marketing platform focusing on the ever-growing space of paid social media. Adopting and optimizing a real cross-channel advertising strategy in both B2C and B2B companies is a key to success for new-gen digital marketers. We help companies efficiently maximize reach and optimize revenue through actionable analytics and campaign automation tools.

Recover conversions that may have been lost due to intelligent tracking prevention, private browsing modes, and the complexities of cross-device and cross-browser customer journeys by utilizing SegmentStream's AI-driven predictive attribution. Aggregate all your marketing data within your own Google BigQuery data warehouse, enabling automated and deduplicated reporting on cross-channel ROI. This enterprise-level solution consolidates and integrates your advertising expenses, website and mobile app metrics, CRM data, and offline conversions into one cohesive platform for streamlined marketing ROI reporting. You can easily visualize your reports using your preferred business intelligence tools. By implementing SegmentStream's predictive attribution, you can gain insights into the true effectiveness of your marketing channels and campaigns in a post-cookie landscape. Instantly assess the real incremental impact of various marketing traffic sources without having to wait for a conversion event, even if that conversion occurs across different browsers or devices. This ensures that you are always informed and can make timely decisions based on accurate data.

Experience a comprehensive solution for subscription management that integrates cross-platform capabilities, A/B testing, revenue analysis, engagement automation, and seamless integrations to accelerate your app's growth. You can deliver tailored notifications featuring promotional deals triggered by user subscriptions or in-app activities. With this infrastructure, managing purchases and subscriptions becomes a quick process, taking just minutes instead of months. The platform offers intuitive real-time dashboards, cohort analysis, and insights into recurring revenue, simplifying the understanding of purchase drivers. Sending purchase and subscription data to your preferred platforms is a straightforward task. You also have the ability to A/B test in-app purchases and paywalls, allowing you to initiate new experiments swiftly without requiring an app update. Experiment with various pricing strategies to enhance your revenue growth. Additionally, the robust tracking capabilities provide valid results by monitoring multiple metrics, including revenue, subscription counts, purchase volumes, and conversion rates from trials, ensuring you have a complete overview of your performance. Moreover, this flexibility empowers you to make data-driven decisions quickly, enhancing your app's adaptability in a competitive marketplace.

Warehouse-Native Customer Journey Analytics—No Black Boxes. No Limits. Kubit is the leading customer journey analytics platform, built for product, data, and marketing teams who need self-service insights, real-time visibility, and full control of their data—all without engineering dependencies or vendor lock-in. Unlike traditional analytics tools, Kubit is warehouse-native, enabling you to analyze user behavior directly in your cloud data platform (Snowflake, BigQuery, or Databricks). No data extraction. No hidden algorithms. No black-box logic. With built-in support for funnel analysis, retention, user paths, and cohort exploration, Kubit makes it easy to understand what’s working—and what’s not—across the entire customer journey. Add real-time anomaly detection and exploratory analytics, and you get faster decisions, smarter optimizations, and more engaged users. Top enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, data governance, and unmatched customer support. Discover the future of customer analytics at kubit.ai

Your own website and mobile apps can help you retain and grow loyal customers. Quick Commerce provides a complete technology stack that optimizes transactional and fulfillment speeds. Blink makes it possible to leverage location-specific product availability and delivery zones, pricing, promotions and analytics. Our Q-Commerce enablement system allows you to dispatch deliveries from the nearest outlets of your customers, reducing delivery times and costs. Smart automation, geo-fencing, and synchronized subsystems are all key components to efficient order fulfillment processes.

INCRMNTAL is an always-on incrementality measurement platform that reveals the true impact of your ad spend - without cookies, device IDs, or planned experiments. Powered by causal AI and reinforcement learning, INCRMNTAL analyzes marketing performance across Mobile, Web, TV & CTV, Influencers, OOH & DOOH, Audio, and Podcasts to answer the question every marketer should be asking: "What would have happened if I hadn't spent that money?" The platform delivers actionable, privacy-first insights continuously — no control groups, no holdouts, no waiting. Just real incrementality data that helps Advertisers optimize budgets, cut waste, and prove the value of every dollar spent. Trusted by leading brands including Paramount, Supercell, DraftKings, Binance, eToro, Funko, and LYFT, INCRMNTAL helps marketing teams move beyond vanity metrics and last-click attribution to understand what's actually driving growth. Whether you're scaling user acquisition, evaluating a new channel, or justifying CTV spend to your CFO - INCRMNTAL gives you the evidence to make smarter decisions. Unlike traditional MMM solutions that require months of setup and deliver stale quarterly reports, INCRMNTAL works in near real-time with minimal integration effort. Connect your data, and the platform starts surfacing incremental insights automatically - identifying diminishing returns, cannibalization between channels, and opportunities to reallocate spend for maximum impact. If you're tired of guessing which half of your advertising is working, INCRMNTAL replaces gut feelings with causal proof.