Best Eye Tracking Software for Windows of 2025

Explore and confirm the perceptions, thoughts, and feelings of consumers that operate beyond their conscious awareness on both desktop and mobile platforms. Utilizing online webcam eye tracking enables the identification of focal points of consumer attention. Additionally, online emotion assessment captures the emotional reactions of consumers as they engage with digital products. Implicit online testing reveals the underlying attitudes and beliefs that may not be readily accessible to conscious thought. Our innovative product, UXReality, serves as a comprehensive alternative to traditional usability labs by providing a virtual research experience. This tool facilitates UX research for both desktop and mobile devices remotely. Users can benefit from high-quality session recordings, providing an unprecedented view into the user's perspective. The solution integrates AI-driven webcam eye tracking, emotion analytics, and feedback surveys, ensuring a thorough understanding of user experience. This approach not only enhances the research quality but also streamlines the usability testing process significantly.

PyGaze presents a more intuitive platform compared to existing options for designing complex experiments and software. It simplifies the entire process, from presenting stimuli to managing eye-tracker interactions, all through its user-friendly scripting language. While it is possible to achieve similar outcomes by utilizing the various brilliant dependencies individually, doing so would demand advanced programming expertise and require significantly more time and effort than using PyGaze. Additionally, PyGaze offers unique features, such as a specialized saccade detection algorithm crafted for real-time analysis, which enhances its utility in experimental settings. This added functionality ensures that users can focus more on their research rather than getting bogged down by technical complexities.

SentiGaze provides advanced gaze tracking capabilities utilizing standard webcams, allowing for real-time eye movement tracking or the option to record sessions for future evaluation. Users can create heat maps from individual or grouped sessions, seamlessly overlaying this data onto websites, applications, images, or videos, complete with live preview features. This gaze data can be harnessed to manage software and devices, facilitating pointer-based interfaces across a variety of applications. It also enables the development of accessibility solutions tailored for individuals who require alternative input methods outside the norm of traditional tools. Notably, the technology operates without the need for specialized cameras or head stabilization gear, as proprietary algorithms effectively detect and monitor eye movement from webcam footage without any physical contact. A quick calibration process adjusts the system for any screen size and viewing distance, requiring users to focus on specific points on the screen prior to each session. SentiGaze excels in both single-user tracking and collective analysis, making it an ideal choice for user experience research and the advancement of accessibility initiatives, thus enhancing the interaction between users and their digital environments.

Eye-tracking analysis in 8 hours Eye tracking studies used cost thousands of dollars, and required special hardware that was connected to labs. Advanced eye-tracking algorithms allow you to track what people see within 64px (that's the size of a button!)

SeeSo is an innovative eye tracking software that delivers crucial insights into users' visual attention and their interactions with your applications and websites. It even allows users to control the interface with their gaze! With SeeSo, eye tracking becomes straightforward and accessible across various fields such as education, digital therapeutics, and business solutions. The software operates without the need for additional hardware, offering real-time data that reveals how users engage with your app and site, enabling you to focus your optimization efforts precisely where they matter most, all while avoiding the high costs associated with traditional hardware. By leveraging SeeSo’s unique visual concentration feature, you can assess users' focus levels throughout their sessions, gaining a deeper understanding of their experience. Discover how eye tracking can enhance your application today! With SeeSo's advanced gaze analytics, you can monitor when users are looking, where their gaze is directed, and the duration of their focus—all delivered in real-time for immediate insights. This capability can significantly improve user engagement and satisfaction.