Best Embedded Finance Platforms for Gusto

Boss Insights provides global leading access to business customers’ financial data with a single connection to accounting, banking, commerce, payroll, tax and more (i.e. Quickbooks, Stripe, SalesForce, etc.). It’s used by fintechs and neobanks to gain 60% increased automation, 100% automated scoring, 51% faster funding and 5x faster renewals.

Plaid is a global fintech infrastructure platform that enables businesses and consumers to securely connect to financial data and services. Through APIs that connect to more than 12,000 financial institutions across 20+ countries, Plaid operates the world’s largest open banking data network. By removing the complexity of direct bank integrations, Plaid enables developers, financial institutions, and enterprises to build secure, user-friendly, and conversion-optimized financial products. Plaid powers payments, lending, identity verification, fraud prevention, and personal finance applications. Today, more than 100 million people worldwide, including half of U.S. adults, have relied on Plaid through their connections to over 7,000 apps and services. Plaid supports a wide range of industries and financial workflows, including: Banks & credit unions, Payouts streamline disbursements, and Pay by Bank supports direct consumer-to-business payments for recurring bills, subscriptions, and eCommerce, Mortgages & lending, Government & public sector programs, Property management, Gaming, Crypto & Digital Assets, Business finances, and Wealth Management. Customers include Venmo, Robinhood, Rocket, Carvana, Affirm, Invitation Homes, and many more. Plaid is built with enterprise-grade encryption, continuous monitoring, and regulatory compliance, including PSD2 in Europe and FCA requirements in the UK. Plaid does not hold funds but enables secure data transfer and payment initiation. Plaid provides trusted infrastructure across payments, identity verification, fraud prevention, account connectivity, and open banking. With scale, security, and mobile-first design, Plaid helps businesses create seamless and secure financial experiences for millions of consumers worldwide.

Stripe Treasury serves as a banking-as-a-service API, allowing you to integrate financial services seamlessly into your marketplace or platform. By utilizing just one integration, you can empower your customers to manage funds, settle bills, earn interest, and oversee cash flow effectively. This service offers the essential modular components required to create a comprehensive and scalable financial product tailored to your customer base. Through collaborations with banks, Stripe Treasury facilitates ACH and wire transfers, provides accounts eligible for FDIC insurance, and ensures quicker access to payment funds, all integrated within your platform. You can create an account object with just a single API call, and users can quickly onboard by verifying their identity and establishing an account with one of our partnered banks in a matter of minutes. Additionally, you can set up a reserve of funds and customize the attributes of your financial product as needed. There are various options to transfer funds in and out of accounts, along with the ability to issue personalized payment cards, offering users diverse methods to utilize their funds. In essence, Stripe Treasury is developed in collaboration with a network of banks to enhance your financial offerings. This innovative approach not only simplifies the banking experience but also expands the potential for revenue generation on your platform.

Layer empowers software companies to introduce accounting solutions tailored for their small and medium-sized business clients. By enhancing user engagement and boosting revenue, you can establish your platform as the primary financial resource for these SMBs. This all-encompassing accounting solution is seamlessly integrated into your existing platform. Merge your internal data with information from customers' external financial accounts to create a comprehensive overview of their accounting needs. You can transmit data directly to Layer using our API, or take advantage of our ready-made integrations with leading embedded fintech providers. Introduce an accounting product that features workflows specifically designed for the size and sector of your clients, steering clear of generic accounting solutions that don’t fit their unique needs. Offer a fully white-labeled experience within your platform, utilizing Layer’s extensive collection of customizable UI components or building on top of Layer’s API for a more personalized interface. By becoming the central system of record for your customers, you can also enhance the attachment rates of your additional financial offerings. Ultimately, Layer positions your platform as an indispensable tool for SMBs, driving loyalty and satisfaction.

Provide your clients with accounting software seamlessly integrated within your platform. With Teal, you have the capability to create a comprehensive financial hub that enhances user attachment and engagement with your suite of financial service offerings. Construct the ultimate financial operating system that caters to your customers' needs. By merging data from various sources into Teal's general ledger, you can empower your customers with essential insights necessary for effective business management. Establish a unified source of truth for their financial and accounting needs, which will lead to increased attachment rates to your financial products. Leverage our ready-to-use integrations to gather data and generate actionable insights, or utilize our API to submit custom data. You can launch your fully functional accounting solution in just weeks instead of waiting months. Teal also provides modular front-end code snippets that are easily integrated into your primary product and can be tailored to meet your specific requirements. Our dedicated implementation engineers will collaborate closely with your team to ensure a swift and efficient path to your desired implementation outcome, guaranteeing a smooth transition for your customers.