Buzz 3D is a streamlined Innovation Testing platform that sits before traditional enterprise retail software, enabling retailers, FMCG brands and research teams to rapidly explore, refine and compare merchandising, pricing, assortment and planogram concepts before committing to large-scale shopper research.
Although capable of replacing many enterprise category management workflows, Buzz 3D is designed to complement existing platforms by bringing a fast, lightweight Innovation Testing stage with real shopper validation into the hands of brand leaders, category teams and shopper insight professionals. Organisations can accelerate existing enterprise processes or eliminate unnecessary software complexity altogether.
Buzz 3D solves the hidden "3-silo problem" by unifying planogram creation, Innovation Testing and behavioural insight within a single interactive workflow. Raw planogram data is transformed into realistic 3D retail experiences in minutes, enabling agile testing at a fraction of the usual cost.
Interactive shelves can be embedded into online surveys or deployed as standalone retail experiences, allowing organisations to evaluate merchandising, pricing, assortment, point-of-sale and promotional concepts before investing in deeper enterprise research.
Respondents can browse naturally, zoom, pan, select products and build virtual baskets while every interaction is captured for detailed behavioural analysis. The browser-based Shelf Editor also enables teams to create, edit and publish planograms on demand without relying on slow, complex or expensive legacy software.