Ecatalyst, a proprietary product, can be integrated with ecommerce software's such as Magento, Hybris, and Magento. It uses events generated by sites to provide predictions such a personalized prediction, similar product predictions, complementary predictions, contextual predictions to the user. Based on the website traffic, Ecatalyst is a proprietary decision-making engine that makes predictions and offers suggestions about products. Advanced statistical and machine learning techniques are used to make predictions and provide suggestions. It is built on top Big Data architecture and uses Apache Spark and HBase. It is highly customizable and offers intelligent and personalized recommendations to customers. Real-time capture of all events and contextual recommendations for the user. Built on top Big Data architecture, it provides great scalability and performance without compromising.