Plasmic is a web-based visual builder. Non-developers are able to create pages or parts of pages. Developers can integrate these pages into any website codebase.
The goal is to empower non-developers like marketers and designers and free developers from pixel-pushing. This allows teams to move faster, iterate better, and deliver higher quality products.
Plasmic is a page builder and "visual CMS", which is its most common use. Plasmic allows editors to create and modify content without the need for code and publish it into their production site without having to block developers.
Plasmic can be used to create frontends and web applications for complex web applications, beyond website content (such as Plasmic, which was created in Plasmic). Plasmic is easy to use, but allows you to control the visuals and code.