Best Direct Mail Automation Software for Customer.io

Lob is the only direct mail automation platform for the digital age. Lob's platform automates the direct mail execution process for enterprises at any scale - from creation, printing, postage, delivery, and sustainability with end-to-end analytics and campaign attribution. Over 11,000 businesses trust Lob to transform their direct mail into intelligent mail.

Send handwritten cards to CRM, marketing automation, and more automatically. Choose from one of our cards, or design your own cover. We can help non-profits and businesses to do this using their branding or other imagery. We use premium card stock. You can use the same message on all cards or make each one different. To personalize, use merge fields. You can either import a list or use one our integrations to enhance your existing software. We can print, stuff, stamp, and mail. It's much faster than writing by hand! The cost of integration orders is about $2 per card, plus postage. Volume purchasers and non profit organizations pay less.

Create direct mail campaigns in minutes. Poplar is an API-enabled platform that allows brands to create dynamic, personalized direct mail campaigns. Our platform makes it easy to set up and deploy programmatic campaigns as well as one-time campaigns. It also connects to leading marketing automation platforms, cloud connectors, and e-commerce stores. You can customize imagery and text in a 1-to-1 fashion using dynamic HTML templates that support a variety of formats. Direct mail is a great way to reach abandoned cart site visitors. You can upload custom lists and create cross-sell triggers or existing customer triggers. There are many options for cadence, speed, and postage options. You can mail one piece or a million pieces at the best-in-class per-piece rates. There are no subscription fees or SaaS fees. Multivariate testing capabilities built into the platform allow marketers to optimize for any number of channels factors efficiently and easily.