Best Digital Asset Management Software for SAP Marketing Cloud

With CELUM, product driven organizations can make their products stand out, strengthen brand understanding, and drive growth. By establishing a true Content Supply Chain from creation and approval to a single source of truth and seamless delivery, CELUM helps teams win on the digital shelf and tell compelling brand stories at scale. With 25 years of experience in demanding retail, manufacturing, and multi brand environments, CELUM provides Product Content Management and Brand Management as a Service. Marketing, brand, and product teams can create, approve, manage, and distribute content across all channels while measuring its impact at scale. Our platform offers: Product Content Management built for demanding scenarios in retail and manufacturing Brand Management designed specifically for multi brand environments and manufacturers

You can centralize all your assets, manage the entire content lifecycle, from creation to distribution, and get to markets on time and on-brand. You can get a single view of strategy, planning, execution and review across all locations and teams in real-time. This will eliminate the need to do all the work. All your marketing planning, workflows and financials can be managed from one central view. Aprimo is a leader in AI and workflow capabilities. Content atomization supports the entire content lifecycle, from the creative effort to the downstream performance. Aprimo AI streamlines collaboration, optimizes assets, and helps you create richer brand experiences quicker. It generates smart tags, descriptions, and suggests existing content for reuse before you make a request to maximize asset reuse.