Best Demand-Side Platforms (DSP) for Xandr

ad:personam, a self-serve DSP, is built on the Xandr Microsoft DSP API and offers a solution for programmatic marketing to small businesses, startups, or agencies. It breaks down financial barriers by allowing everyone to access programmatic advertising. The platform offers a variety of programmatic purchasing solutions, such as Contextual Targeting and Audience Target Groups. It also offers Connected TV, Video & Audio Campaigns, Retargeting, and Video & Audio Campaigns. The platform supports a variety of creative ad formats, including GIF, JPEG and PNG files, HTML5, audio and video files. Integrating with Google Looker allows for real-time dashboards and reporting. The Smart Templates feature ensures swift campaign setup, while built-in fraud detection and site whitelisting/blocklisting tools ensure authentic ad interactions. Ad:personam also offers access to global data and inventory providers, including video, audio and CTVs. This opens the door to premium audiences and sites.

Tap into Bidtellect’s extensive ecosystem of Native inventory, featuring over 5 billion Native auctions daily. Designed specifically for marketers, Bidtellect stands out as the sole Native platform offering sophisticated KPI optimization aimed at engaging targeted consumers to take desired actions. We provide a dual advantage: Bidtellect’s dedicated Account Services team works closely with clients to devise and implement tailored strategies for each campaign. Additionally, our acclaimed creative team, [b]+studio, leverages a data-informed approach to craft custom Native images and copy that achieve optimal performance. Recognizing that content plays a pivotal role in every brand’s marketing strategy, it significantly impacts nearly every online initiative. We integrate with top industry supply sources to deliver the highest quality inventory to our brand partners, enabling the smartest choices for your content distribution campaigns. Native Ads enhance marketers’ content marketing and distribution efforts. Initiating your journey with us is straightforward. With our robust resources and expertise, you can confidently navigate the landscape of digital marketing.