Active Agent is an omnichannel, demand-side platform with innovative marketing technology that allows for automated, data-driven, value-oriented media buying. It supports a variety of formats, such as display, mobile native, video, digital-out-of-home cinema, digital-audio, and both programmatic and linear TV. The platform allows for efficient planning, buying and optimization of programmatic ads across these channels. Active Agent ensures data protection compliance by automatically adhering to IAB standards, and EU requirements. Brand safety is maintained through pre-bid integrations. This provides fully automatic quality control for media buying, ensuring brand-safe placements tailored specifically to the brand. The platform provides centralized management for all common deal types including detailed reporting and forecasts, as well as an extensive directory of exclusive deals across multiple channels.