Popl offers demand generation teams an intelligent and scalable solution to enhance their pipeline through genuine interactions. Whenever a representative shares their digital profile, Popl records comprehensive lead information—detailing who engaged, when it happened, and where it took place—automatically integrating this data into your CRM system. Each profile is completely customizable and can feature videos, downloadable resources, and calls to action that align with your demand generation initiatives. You can segment leads by persona or source to effectively nurture your prospects. With Popl, you gain visibility into top-of-funnel activities and can monitor performance in real-time, empowering teams to generate more leads, reduce handoff times, and demonstrate ROI through precise data and transparent attribution.