Best Demand Generation Software for Small Business - Page 2

Bluebird is a revolutionary lead management system that was designed for global companies with demand generation programs and sales partner networks. Bluebird's proprietary cloud-based software allows enterprise clients to achieve greater efficiency and clarity between marketing programs and sales efforts. Bluebird can be used as a standalone system or integrated with existing tech stacks. It ensures that every campaign is ROI-proof, that pursuit enablements are optimized and conversion rates for the sales cycle improve. Bluebird is used by some of the top IT providers, manufacturers and real estate companies in the world. It routes over 1 million leads per year to over 30,000 sales representatives and partners from over 300 businesses. With seamless deployments and maintainability, complex workflows can be made simple. This ensures go-to market programs, scalability and high network adoption, without any hand-holding.

The rampant waste in the advertising industry is a significant threat to profitability that disrupts the experience for both consumers and marketers alike. According to TrafficGuard, it is projected that digital advertising waste could reach as high as $100 million daily over the next five years due to ad fraud. This staggering financial drain poses a serious challenge for omnichannel marketers and necessitates a thorough reevaluation of not only spending and strategy but also the metrics used to assess marketing effectiveness. To connect with consumers more efficiently, it's essential to comprehend their interactions at various touchpoints across both online and offline platforms. By employing advanced analytics, marketers can effectively track and enhance key performance indicators (KPIs) such as campaign effectiveness, customer engagement, and overall sales. Additionally, using data-driven insights and tailored campaign suggestions can empower marketers to make informed choices regarding their media mix, budget allocations, creative strategies, brand development initiatives, and long-term planning. Ultimately, refining the overall media investment strategy is critical for driving essential business outcomes, including brand awareness, generating demand, and boosting sales figures in a competitive landscape. By prioritizing these areas, marketers can better navigate the complexities of the advertising ecosystem and work towards mitigating losses due to inefficiencies.

This innovative method employs a carefully curated and adaptive network process. It features a vast network of more than one million skilled problem solvers, complemented by real-time scouting powered by exclusive searchbot technology. The distinctiveness of this approach lies in our ability to identify solvers and technologies in real-time throughout the entirety of your challenge, achieving remarkable outcomes. We tailor an open innovation and idea management platform specifically for your innovation needs, integrating a crowdsourcing element into our open innovation management software solution. Whether you intend to introduce your innovation challenge to your organization or to a broader audience through cyber scouting or crowdsourcing technology, Ezassi’s Demand Generation tool effectively connects you to your desired demographic. The Ezassi open innovation management software platform is a cloud-based solution that is customized to align with each client’s unique open innovation principles, strategies, and workflows, along with a personalized interface that enhances user experience. This comprehensive approach ensures that you not only meet your innovation objectives but also engage a diverse range of expertise to drive success.

Infer is a SaaS platform utilizing artificial intelligence, seamlessly integrated with various MarTech solutions for advanced predictive lead and account scoring, as well as managing highly segmented profiles. By pinpointing your most promising prospects, you can create ultra-targeted segments and personalize outreach on a large scale, leading to a substantial boost in conversion rates. The platform offers predictive lead scoring and profile management features designed to enhance and expand your sales and marketing operations efficiently. It allows for the real-time scoring of significant volumes of inbound leads, contacts, and accounts, ultimately increasing ROI by refining MQLs and directing sales efforts toward leads and accounts with the highest revenue potential. Moreover, it facilitates the appropriate and equitable distribution of leads among sales teams, while also evaluating campaign effectiveness by market segment to drive continuous improvement in targeting and segmentation strategies. By leveraging these capabilities, businesses can ensure they are not only identifying valuable prospects but also maximizing their outreach efforts effectively.

Priority Engine™ enhances sales and marketing efforts by offering immediate access to genuine buyers within prioritized accounts. Discover how Priority Engine can bolster your initiatives. Accelerate your deal closures with Priority Engine Email Alerts, which provide important updates on the most engaged accounts in your area directly to your inbox. Furthermore, transform your website traffic into viable leads using Inbound Converter. This feature of Priority Engine automatically detects in-market accounts visiting your site, adds contacts from the active buying team, and enriches them with insights on purchase intentions, thus facilitating your closing process more effectively. By leveraging these tools, companies can significantly boost their conversion rates and overall sales performance.

Boost your lead conversions by an impressive 51%, guaranteed! Hushly stands out as the top platform for content engagement, lead conversion, and lead enrichment, leveraging AI technology to serve some of the leading B2B companies globally. With self-nurturing landing pages, visitors can enjoy personalized content experiences, allowing them to access valuable information without needing to fill out a form initially. Hushly’s advanced AI engine curates recommendations for personalized and relevant content, enhancing the user experience. Users are prompted to provide their business email address only when they find the content genuinely valuable and wish to save it. Say goodbye to irrelevant form submissions by capturing only human-verified business profiles. With just an email, Hushly enriches the visitor's information by auto-generating a complete business profile that is verified against their public LinkedIn account. Additionally, Hushly automatically identifies the user’s country based on their IP address and ensures compliance with GDPR, CASL, and CCPA by obtaining explicit and unbundled user consent. This innovative approach guarantees that your leads are not only genuine but also of the highest quality.

Enlyft empowers B2B organizations to enhance their lead generation, accelerate deal closures, and boost customer acquisition rates. Utilizing an AI-driven customer intelligence platform, Enlyft employs machine learning to analyze and anticipate the purchasing behaviors of millions of companies globally, taking into account their technology usage, various business characteristics, and real-time buyer intent indicators. By enabling rapid identification, prioritization, and engagement with high-potential prospects, Enlyft helps increase sales effectiveness. The platform boasts a rich database of real-time data encompassing company firmographics, technology utilization, buying signals, and numerous other account-specific attributes. Through advanced machine learning models, businesses can predict future outcomes by integrating Enlyft’s detailed account insights with their own customer data. Furthermore, Enlyft allows for smooth integration of these insights into widely-used B2B sales and marketing tools such as Salesforce, HubSpot, Dynamics 365, and LinkedIn, among others. This ensures that records are enriched and data remains up-to-date, ultimately leading to more informed decision-making. With Enlyft, companies can truly transform their sales strategy and engage more effectively with their target audience.

We transcend the concept of big data. Our clients depend on us for acquiring new customers, account-based marketing, demand generation, data management, and customer data platforms, all while maintaining a concentrated effort on B2B. In the realm of business marketing solutions, we are the driving force behind PowerB2B. If the guiding philosophy of your B2B marketing strategy is not carefully considered, you may inadvertently restrict your potential. The challenge of acquiring and merging multiple brands, while ensuring effective marketing execution and accurate reporting, is a substantial task that requires careful navigation. Stay informed with our monthly newsletter, packed with insights to keep you updated on the latest happenings at MeritDirect and the evolving data landscape. MeritB2B is deeply committed to fostering growth and building enduring partnerships with our clients. Our team comprises B2B data specialists, marketing strategists, business analysts, data scientists, developers, technology experts, and many other professionals dedicated to your success. With such a diverse range of expertise, we ensure that all aspects of your marketing needs are addressed comprehensively.

PartnerOptimizer simplifies the process of connecting you with your perfect partners like never before. Begin outlining your essential profile metrics today. Whether you're a marketer looking to provide strategic insights or a channel team eager to pinpoint and assess the most suitable partners for recruitment and activation, PartnerOptimizer equips you to launch highly-targeted demand generation campaigns. Boasting more than 50,000 data points along with advanced AI and machine learning features, we continually enhance and refresh our data to ensure you receive the most pertinent and precisely targeted outcomes quickly. Additionally, PartnerOptimizer seamlessly integrates with your current marketing or sales technology ecosystem, streamlining your workflow for maximum efficiency. This adaptability makes it an invaluable asset for any organization aiming to optimize partnership strategies.

Channel sales play a vital role in fostering ongoing growth. Streamline the demand generation process for your partners so they can effectively produce leads, build pipelines, and increase revenue. With just one click, you can easily initiate paid campaigns for your partners. Achieve comprehensive visibility into every aspect of your partners' pipeline. Assess the effectiveness of various programs to identify those that are thriving and those that require modifications. Automate the demand generation initiatives for partners, empowering them to launch paid campaigns aimed at attracting new leads that can be nurtured into a qualified channel pipeline. Everything necessary is at your disposal to transform your partners into your most lucrative revenue stream. Your partners will experience a smooth onboarding process, preparing them to roll out paid campaigns and follow up with potential leads. Our partner success team is dedicated to providing guidance on best practices and ensuring they are fully equipped for success. Additionally, establish new paid programs targeting pre-defined audiences to be disseminated through your partners' paid channels, enhancing their ability to reach and engage potential customers effectively. By investing in your partnerships, you can create a robust network that drives substantial revenue growth.

Generate leads that are currently in the market by targeting your ideal customer profile through comprehensive integrated programs aimed at meeting your marketing goals. Utilize insights from intent data to effectively navigate your market landscape and enhance the performance of your campaigns. With smart reporting tools, you can pinpoint opportunities at an early stage. Engage your prospects through diverse content across multiple channels, ensuring you capture essential touchpoints while gaining a deep understanding of their journey. The system monitors countless job titles and intent signals, providing valuable insights into each lead. By prioritizing follow-ups based on real-time data, you can effectively reach your ideal customer profile and target accounts across various industries. Comprehend who is actively searching in the market and engage with the entire Decision Making Unit (DMU) to maximize your outreach. These integrated marketing programs are tailored to envelop your buyers with comprehensive content that addresses and resolves your marketing challenges. Capture leads in the market that align with your ideal customer profile and target accounts using strategies like content syndication, personalized email outreach, and one-on-one telemarketing efforts, ensuring a multi-faceted approach to lead generation. This comprehensive strategy not only enhances engagement but also strengthens your overall marketing effectiveness.

Utilize the most extensive and cost-effective marketing solution available for business owners. Propel IQ has been specifically crafted to provide entrepreneurs with a reliable framework for success that effectively captures, engages, and converts potential customers. Enhance your success rate through a high-converting website designed to turn visitors into buyers. Our acclaimed website builder is equipped with robust features that facilitate the conversion process. Generate future interest with strategically placed forms, pop-ups, and banners, ensuring you have a pool of potential buyers to engage later. Make use of our automation tools to dispatch timely email and SMS communications that keep your brand at the forefront of prospects’ minds, encouraging them to convert and enticing customers to return for additional purchases. Securely maintain all your contacts and leads within a unified platform while gaining valuable insights into each individual that can drive more sales or deals and enhance the personalization of your customers' experience. By integrating these tools, you can create a more streamlined marketing approach that not only increases engagement but also fosters long-term customer loyalty.

Accelerate your sales cycle by pinpointing in-market prospects using our premier first-party intent data at both account and contact levels. Stay competitive with Sales Nitro™, which enables you to identify and connect with high-quality leads through advanced look-a-like modeling and psychological profiling techniques. We collaborate with you to target essential decision-makers, delivering prioritized and pre-qualified leads tailored for your team, utilizing methodologies ranging from MQL and HQL to multi-approach and BANT. Unlike many providers that rely on third-party data, our approach leverages unique first-party intent data sourced from our proprietary publisher network. By tapping into our specialized database of over 36 million contacts across diverse segments, we help you consistently maintain and grow your funnel with the right B2B buyers, ensuring that your sales efforts are both effective and efficient. This comprehensive strategy not only enhances lead quality but also streamlines your engagement process, setting you up for sustained success in your sales endeavors.

Elevate your brand visibility while effortlessly generating top-tier leads with Pipeline360, an integrated solution designed to create a reliable sales pipeline. This innovative system not only enhances brand recognition but also ensures a steady influx of high-quality leads, making the dream of a predictable sales pipeline a reality. By focusing on branded demand generation, Pipeline360 allows businesses to maintain their brand’s prominence without compromising on lead quality, presenting compliant and premium leads to the right audience. The platform specializes in content syndication, strategically distributing branded materials through trusted publishers and reinforcing brand messages with targeted display advertising. With access to a vast network of 150 million global B2B buyers, Pipeline360 guarantees duplicate-free leads while adhering to strict compliance with international standards. Additionally, it offers real-time performance insights, empowering businesses to fine-tune their marketing strategies for maximum effectiveness. Ultimately, Pipeline360 not only transforms lead generation but also fortifies brand awareness, driving overall business growth in today's competitive landscape.

Create meticulously targeted lead lists of your ideal eCommerce clients, all sourced from a comprehensive database containing 6.5 million companies. This includes every significant active eCommerce business and direct-to-consumer (D2C) brand, eliminating irrelevant non-commerce entries. With over 50 attributes at your disposal, gain deep insights into their eCommerce business models. For the past five years, we have focused solely on the eCommerce sector, ensuring our timely investments equip you with all the DTC leads necessary to supercharge your demand generation efforts. Brands and retailers are categorized based on their physical store presence, allowing you to even search for brands available on other retailers' platforms. Outdated data can hinder your campaigns' success, but PipeCandy refreshes its data monthly to keep it relevant. Fortunately, we maintain an up-to-date dataset as well. You can create eCommerce lead lists tailored to any essential segment for your SaaS enterprise, ensuring you can distinguish valuable eCommerce leads from irrelevant contacts in your CRM system. This targeted approach enables you to maximize your marketing efficiency and drive better results.

Generate demand rather than simply focusing on leads; Metadata stands out as the premier platform for demand generation, specifically tailored for MQLs, pipeline enhancement, ABM strategies, and overall growth. By harnessing data-driven demand, accounts can transition seamlessly into loyal customers. The platform facilitates the creation of a comprehensive B2B demand engine, effortlessly integrating your marketing stack, content assets, and objectives—leaving the heavy lifting to Metadata. Unearth your marketing sweet spot by constructing audiences through a rich tapestry of technology usage, buyer intent, firmographic data, marketing automation, and CRM sources. With access to an extensive database of 1.2 billion contact profiles, you can experiment and glean insights on a massive scale. Metadata’s advanced AI conducts hundreds of tests automatically, allowing you to pinpoint the most effective combinations of creatives, audiences, and outcomes that resonate with your target accounts. This process enables you to identify demand, optimize revenues, and replicate success consistently. Performance metrics and attribution reporting are meticulously designed around pipeline generation, account engagement levels, and the influence on existing pipeline, among other factors. Built to address the prevalent challenges faced by B2B marketers, we are dedicated to providing an industry-leading solution that empowers companies to thrive in their respective markets. Each feature is developed with the intent to foster growth and alleviate the common obstacles in marketing, ensuring that users can focus on what truly matters: driving their business forward.

StructuredWeb offers top technology brands such as AWS, IBM and ServiceNow, along with many others, a powerful, flexible, and easy-to use channel marketing automation platform. StructuredWeb was founded in 1999 and has been a leading platform that combines innovative platforms with proven go-to market strategies and world-class services. This allows for a better way to increase channel-driven demand generation, strengthen partner engagement, and grow channel revenue. ENERGIZE PARTNER MANAGEMENT GENERATION With ready-made, multitouch and automated campaigns, empower thousands of channel partners to reach more customers and win more. STRENGTHEN PARTNER ENGAGEMENT Personalizing the partner experience based upon tier, role and country will keep channel partners connected and engaged. GROW CHANNEL SALES AND REVENUE You and your channel partners will gain visibility and insight with powerful reporting capabilities that enable you to assess campaign performance and optimize campaigns.

Explore the innovative realm of AI-driven advertising strategies with Demandbase. This tool provides a dedicated Account-Based Marketing platform tailored for B2B businesses, allowing you to implement Account-Based Marketing effectively throughout your entire sales funnel. Construct a targeted list of prospective companies that align with your offerings, utilizing insights that extend far beyond standard firmographic information, including product engagement, organizational compatibility, cultural alignment, financial capacity, interests, investments, and existing business connections. Identify key decision-makers within your target companies as they navigate the web. Capture their attention with customized messaging and advertisements that address their unique challenges and requirements. Offer an exceptionally tailored experience for every visitor to your site, adjusting elements like headlines, content, visuals, calls to action, and downloadable resources. Equip your sales team with valuable insights that enhance engagement and improve the quality of customer interactions, ultimately aiding them in successfully closing deals. This comprehensive approach ensures that your marketing efforts resonate deeply with potential clients, fostering stronger relationships and driving long-term success.

The methodology employed by Cyance is straightforward: pinpoint your ideal customers through the most precise intent signals, recognize the optimal moments to engage with them based on their actions, and swiftly implement impactful, targeted marketing campaigns. With Cyance, your sales and marketing teams are equipped with essential resources to consistently surpass their revenue objectives. Recognized as the foremost provider of global B2B intent data, Cyance offers unparalleled coverage for European markets while also accommodating native language searches, thereby enhancing access for European intent-driven buyers. Our account-based marketing platform integrates both inbound and outbound demand generation, offering advanced management of intent signals, which includes overseeing alerts and activating audiences, thus enabling businesses to gain a more comprehensive understanding of buyer intent. By accurately identifying and honing in on genuine intent, organizations can prioritize their sales and marketing initiatives more effectively, leading to improved conversion rates and overall success. This strategic approach ultimately fosters a more efficient allocation of resources, allowing teams to focus on high-potential leads and maximize their impact in the marketplace.

Maximize your revenue potential by leveraging channel partners, alliances, referral partners, distributors, franchises, and more. Utilize our partner portal, asset library, MDF manager, and deal registration tools to educate and empower your partners effectively. With the xAmplify platform, you can develop omnichannel, multi-touch campaigns that enable you to scale partner efforts and expand your business. Generate demand through your partner network while conserving time and resources by implementing automated co-branded campaigns and enhancing sales enablement. Dynamically co-brand and monitor marketing materials, landing pages, emails, and videos with personalized UTM codes to track effectiveness. Create targeted landing pages equipped with forms to share with your partners, driving traffic and boosting conversion rates. Launch comprehensive digital campaigns that extend beyond mere emails, incorporating social media, event marketing, and various other channels. Additionally, partners can conveniently register leads and deals through their dashboard, which integrates efficiently with Salesforce, facilitating streamlined processes. This comprehensive approach ensures that your partnerships are not just productive but also strategically aligned for sustained growth.

Boost your pipeline expansion by leveraging insights from competitor analysis, signals of buyer intent, and advanced predictive analytics. Our innovative, data-centric methodology, which incorporates layered buyer intent and AI-enhanced demand technologies, provides an exceptional lead generation experience that effectively accelerates your growth trajectory. This unique approach ensures your pipeline is populated with high-quality Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) at an impressive rate. By targeting those critical accounts with precision, we empower you to generate qualified marketing and sales leads that drive significant growth. Unlock the potential of your business with a strategy designed to reach the right individuals in those priority accounts, effectively turning your pipeline into a powerful engine for success.

We deliver fully verified, pre-activated, and ready-to-use information that generates impactful results. Our detailed firmographic, contact, and intent data empower you with essential insights to connect with the ideal buyer. Whether you're looking for self-service tools to enhance your current initiatives, a managed service to seamlessly integrate data into your campaigns, or a combination of both, we have you covered. Utilize our extensive B2B data coverage along with contact-level intent and transactional behaviors to achieve your specific demand generation objectives. Efficiently engage the right audience by choosing from thousands of pre-defined audience segments or by developing a tailored audience for activation across any channel. Our approach ensures that you have the flexibility and resources to maximize your marketing efforts effectively.

DEMAND PERFORMANCE DELIVERED Our clients are some the most trusted B2B businesses looking to identify and implement the right performance-demand strategies. We also craft programs that meet their success metrics. Since 2012, we have fostered thousands business relationships through our social, targeted display and mobile outreach programs. We also use our own AI technology and first-party information to promote content. We help our clients and our partners create and optimize full-funnel programs that engage the right audience, buyers and accounts to meet their goals.

Convert traffic using AI-powered guides and demos. Interactive content that engages users at every touchpoint. With just a few simple clicks, you can attract, convert and retain your customers. Convert and retain your customers with hyper-personalized collateral such as interactive demos, tours and guides. Hexus allows you to record your screen flow. Generative AI can transform your screen recordings into product demos, guides, and blogs. Export, share, or embed your product demos, interactive guides, or blogs on your website, in emails, ads, or social media. Track engagement and auto-update product changes. Create new content or repurpose old content in just a few simple clicks. Embed your content on your website, or export it for email, social media or ads. Identify the best-performing collateral and optimize conversions.