Best Data Management Software for Google Campaign Manager 360

All marketing data connected. Every marketing touchpoint has a value and ROAS. Multi-touch marketing attribution models. All your marketing data and metrics can be imported into any tool. Optimize your marketing ROI across all channels. Marketers can increase their marketing ROI by connecting all marketing data to our marketing attribution platform. This allows for a 15-44% increase in marketing ROI. You can measure ROI for each channel, campaign, keyword, and creative. Be sure to account for cancellations, returns, and offline conversions. Automate all marketing data collection and reduce time spent formatting and preparing. Instead, focus on insights. Our advanced marketing attribution software makes it easy to access all your data wherever and whenever you need it. Our connectors and APIs make it easy to consume data in any tool. Analyze customer journeys across all touch points and optimize them. Our budget optimiser and marketing attribution software will help you save time while optimizing your budgets.

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

StarfishETL is a Cloud iPaaS solution, which gives it the unique ability to connect virtually any kind of solution to any other kind of solution as long as both of those applications have an API. This gives StarfishETL customers ultimate control over their data projects, with the ability to build more unique and scalable data connections.

Discover how to enhance sales growth effortlessly by utilizing automated data pipelines that connect seamlessly to data lakes or cloud storage solutions without the need for coding. This adaptable platform adheres to industry standards, enabling the integration of sales and marketing data to generate automated insights for more intelligent expansion. Eliminate the hassle and costs associated with cumbersome manual data downloads. You’ll always have a clear understanding of your expenses, only paying for the services you actually use. Empower your tools with rapid access to data that is ready for analytics. Our certified developers prioritize security by exclusively working with official APIs. You can quickly initiate data pipelines sourced from widely-used platforms. With pre-built, pre-transformed pipelines at your disposal, you can unlock crucial data from sources like Amazon Vendor Central, Amazon Seller Central, Instagram Stories, Facebook, Amazon Advertising, Google Ads, and more. The processes for data ingestion and transformation require no coding, allowing teams to swiftly and affordably harness the full potential of their data. Your information is consistently safeguarded and securely stored in a reliable, customer-controlled data destination such as Databricks or Amazon Redshift, ensuring peace of mind as you manage your data assets. This streamlined approach not only saves time but also enhances overall operational efficiency.

Effortlessly create and manage ETL pipelines using Boltic, allowing you to extract, transform, and load data from various sources to any target without needing to write any code. With advanced transformation capabilities, you can build comprehensive data pipelines that prepare your data for analytics. By integrating with over 100 pre-existing integrations, you can seamlessly combine different data sources in just a few clicks within a cloud environment. Boltic also offers a No-code transformation feature alongside a Script Engine for those who prefer to develop custom scripts for data exploration and cleaning. Collaborate with your team to tackle organization-wide challenges more efficiently on a secure cloud platform dedicated to data operations. Additionally, you can automate the scheduling of ETL pipelines to run at set intervals, simplifying the processes of importing, cleaning, transforming, storing, and sharing data. Utilize AI and ML to monitor and analyze crucial business metrics, enabling you to gain valuable insights while staying alert to any potential issues or opportunities that may arise. This comprehensive solution not only enhances data management but also fosters collaboration and informed decision-making across your organization.

Unify all your data sources, encompassing both relational and NoSQL databases, SaaS applications, and APIs, allowing you to query them as if they were a single data entity instantly. Process data at its source without delay, enabling you to query, cache, and merge information from various origins seamlessly. Utilize webhooks to bring in real-time streaming data from platforms like Kafka and Segment into the Peaka BI Table, moving away from the traditional nightly batch ingestion in favor of immediate data accessibility. Approach every data source as though it were a relational database, transforming any API into a table that can be integrated and joined with your other datasets. Employ familiar SQL syntax to execute queries in NoSQL environments, allowing you to access data from both SQL and NoSQL databases using the same skill set. Consolidate your data to query and refine it into new sets, which you can then expose through APIs to support other applications and systems. Streamline your data stack setup without becoming overwhelmed by scripts and logs, and remove the complexities associated with building, managing, and maintaining ETL pipelines. This approach not only enhances efficiency but also empowers teams to focus on deriving insights rather than being bogged down by technical hurdles.

5X is a comprehensive data management platform that consolidates all the necessary tools for centralizing, cleaning, modeling, and analyzing your data. With its user-friendly design, 5X seamlessly integrates with more than 500 data sources, allowing for smooth and continuous data flow across various systems through both pre-built and custom connectors. The platform features a wide array of functions, including ingestion, data warehousing, modeling, orchestration, and business intelligence, all presented within an intuitive interface. It efficiently manages diverse data movements from SaaS applications, databases, ERPs, and files, ensuring that data is automatically and securely transferred to data warehouses and lakes. Security is a top priority for 5X, as it encrypts data at the source and identifies personally identifiable information, applying encryption at the column level to safeguard sensitive data. Additionally, the platform is engineered to lower the total cost of ownership by 30% when compared to developing a custom solution, thereby boosting productivity through a single interface that enables the construction of complete data pipelines from start to finish. This makes 5X an ideal choice for businesses aiming to streamline their data processes effectively.

Gravity aims to simplify the process of streaming data from over 100 different sources, allowing users to pay only for what they actually utilize. By providing a straightforward interface, Gravity eliminates the need for engineering teams to create streaming pipelines, enabling users to set up streaming from databases, event data, and APIs in just minutes. This empowers everyone on the data team to engage in a user-friendly point-and-click environment, allowing you to concentrate on developing applications, services, and enhancing customer experiences. Additionally, Gravity offers comprehensive execution tracing and detailed error messages for swift problem identification and resolution. To facilitate a quick start, we have introduced various new features, including bulk setup options, predefined schemas, data selection capabilities, and numerous job modes and statuses. With Gravity, you can spend less time managing infrastructure and more time performing data analysis, as our intelligent engine ensures your pipelines run seamlessly. Furthermore, Gravity provides integration with your existing systems for effective notifications and orchestration, enhancing overall workflow efficiency. Ultimately, Gravity equips your team with the tools needed to transform data into actionable insights effortlessly.

At Progress DataDirect, we are passionate about enhancing applications through enterprise data. Our solutions for data connectivity cater to both cloud and on-premises environments, encompassing a wide range of sources such as relational databases, NoSQL, Big Data, and SaaS. We prioritize performance, reliability, and security, which are integral to our designs for numerous enterprises and prominent analytics, BI, and data management vendors. By utilizing our extensive portfolio of high-value connectors, you can significantly reduce your development costs across diverse data sources. Our commitment to customer satisfaction includes providing 24/7 world-class support and robust security measures to ensure peace of mind. Experience the convenience of our affordable, user-friendly drivers that facilitate quicker SQL access to your data. As a frontrunner in the data connectivity sector, we are dedicated to staying ahead of industry trends. If you happen to need a specific connector that we have not yet created, don't hesitate to contact us, and we will assist you in developing an effective solution. It's our mission to seamlessly embed connectivity into your applications or services, enhancing their overall functionality.

Every organization faces challenges related to data, but we are here to help you unlock the full potential of your marketing data. Acting as an integral part of your marketing team, we enhance MarTech efficiency by seamlessly integrating people, processes, and platforms. When these three elements are harmonized, you can harness the true effectiveness of data-driven decision-making. The MSIGHTS platform, meticulously developed from the ground up, offers a comprehensive suite of applications and integrated services designed to prepare your data for enterprise-level analytics. By taking charge, you will gain enhanced transparency and optimize the value derived from your marketing data. Our solution packages can be utilized separately to tackle specific issues or combined for a comprehensive application of MSIGHTS throughout the marketing and data operations continuum. From initial implementation to ongoing support, each solution is accompanied by our deep data expertise and a dedicated customer support team, ensuring you have the resources needed for success. This collaborative approach not only addresses immediate challenges but also positions your organization for sustained growth and effectiveness in the future.

Customize your marketing measurement strategy to fit the distinct requirements of your business. Ads Data Hub provides tailored analysis that aligns seamlessly with your specific objectives, while also prioritizing user privacy and adhering to Google's rigorous standards for data security. By utilizing Ads Data Hub, you can seamlessly upload your first-party data to BigQuery and integrate it with detailed event-level ad campaign data from Google. Merging your data with Google's event data can reveal valuable insights, enhance advertising effectiveness, assist in reaching data-driven business objectives, and facilitate superior campaign optimization. The insights generated from Ads Data Hub are aggregated across user groups, enabling Google to deliver more comprehensive data while safeguarding end-user privacy. Built with a strong emphasis on privacy, Ads Data Hub's functionality is notably different from conventional data warehousing solutions. Even seasoned professionals familiar with various clean rooms and data warehousing platforms may find it necessary to adapt their approach to work efficiently with Ads Data Hub. Consequently, the learning curve associated with mastering this platform can greatly enhance your ability to leverage data for informed decision-making.

Salesforce Data 360 is a real-time enterprise data engine designed to transform disconnected data into actionable intelligence. It unifies customer and operational data from multiple systems into a comprehensive business view. Using Zero-Copy architecture, organizations can activate live data directly from their existing warehouses without duplication. The platform supports both structured and unstructured data, including text, images, and streaming events. Identity resolution and data harmonization tools create consistent, reliable customer profiles. Governance features enforce privacy policies and compliance rules automatically. Data 360 enables dynamic audience segmentation and predictive modeling for smarter decision-making. Teams can trigger automated workflows based on real-time data changes. Insights can be shared securely with marketing platforms, analytics tools, and data warehouses. Data 360 empowers enterprises to activate trusted data across every channel and department.

To effectively demonstrate the impact of marketing efforts, it is essential to have consistent and precise data across multiple platforms. In a multifaceted marketing environment characterized by team divisions and a rapidly changing marketing landscape, discrepancies often stem from differing naming conventions. Accutics acts as your cohesive and verified data language, providing transparent and dependable insights that propel your business forward. Marketing tracking is a collaborative effort, allowing campaign creators, activation teams, and partners to consistently access and utilize the most recent version of your taxonomy across all platforms. With straightforward workflows designed for standardized data, complexity is minimized. When conducting marketing and cost analyses, a diverse array of data from various sources is crucial. According to Forbes, a staggering 80% of the time spent to attain value goes towards cleaning this data. Essentially, the race is effectively finished before the data even arrives. By bypassing tedious manual tasks, you can directly access connected, standardized, and harmonized data with the help of Accutics, enabling your team to focus on strategic decision-making rather than data management. Embrace a streamlined approach to data that enhances your marketing effectiveness and accelerates growth.

As a leader in the business arena, it's crucial to have unwavering confidence in your data, ensuring it is thoroughly governed, compliant, and precise. This entails incorporating all data from every source and location without any restrictions. It's important to have a comprehensive grasp of your data resources. Conduct audits to assess risks, compliance, and quality to support your initiatives. Create a detailed inventory of data across all sources and types, fostering a collective understanding of your data resources. Execute a swift, cost-effective, and precise one-time audit of your data assets. Audits for PCI, PII, and PHI are designed to be both fast and thorough. This service approach eliminates the need for any software purchases. Evaluate and audit the quality and duplication of data within all your enterprise data assets, whether they are cloud-native or on-premises. Ensure compliance with global data privacy regulations on a large scale. Actively discover, classify, track, trace, and audit compliance with privacy standards. Additionally, oversee the propagation of PII, PCI, and PHI data while automating the processes for complying with Data Subject Access Requests (DSAR). This comprehensive strategy will effectively safeguard your data integrity and enhance overall business operations.