Amazon Marketing Cloud (AMC), a cloud-based solution that protects privacy, allows advertisers to easily create audiences and perform analysis using pseudonymized data, including signals from Amazon Ads. AMC unifies rich signals coming from Amazon properties, advertisers and built-in external sources, and allows flexible queries about these signals within a secure privacy environment. Advertisers can then use the personalized insights and audiences that AMC generates to optimize campaign strategies, influence business decisions, and direct marketing execution. Create custom audiences using conversion events, segmentation information, interaction logs and more. Audiences created through AMC can be activated via Amazon DSP. Amazon Ads media channels and media can be used to gain a deeper understanding of the customer's shopping experience. Quantifies the advertising impact both on Amazon and off Amazon.