Best Data Management Platforms (DMP) for Salesforce Marketing Cloud Account Engagement

Rivery’s ETL platform consolidates, transforms, and manages all of a company’s internal and external data sources in the cloud. Key Features: Pre-built Data Models: Rivery comes with an extensive library of pre-built data models that enable data teams to instantly create powerful data pipelines. Fully managed: A no-code, auto-scalable, and hassle-free platform. Rivery takes care of the back end, allowing teams to spend time on mission-critical priorities rather than maintenance. Multiple Environments: Rivery enables teams to construct and clone custom environments for specific teams or projects. Reverse ETL: Allows companies to automatically send data from cloud warehouses to business applications, marketing clouds, CPD’s, and more.

Link the relationships between businesses and individuals using the premier B2B Customer Data Platform. Foster genuine Customer Obsession through Leadspace CDP. Access all essential information to gain insights into your customers—precise and in-the-moment, consolidated in one location. With Artificial Intelligence (AI) that converts data into straightforward next-step suggestions, you’ll know exactly who to engage, when, and how. Seamless integrations with Sales, Marketing, and Digital Advertising platforms guarantee cohesive execution across all channels. By utilizing Leadspace CDP, you can concentrate on executing impactful Marketing and Sales strategies rather than getting bogged down in data management. Elevate your business strategy with a comprehensive view that empowers you to make informed decisions.

Census serves as an operational analytics platform that connects your data warehouse with your preferred applications. By ensuring that customer success, sales, and marketing teams share the same information, it keeps customer data consistently updated without needing any engineering assistance. With Census, SQL and dbt models from your data warehouse are effortlessly published without writing any code. You can avoid the hassle of interpreting external APIs and managing custom scripts, allowing you to concentrate on achieving your business objectives. Instead of dealing with "yet another source of truth," leverage the data already available in your warehouse. Census seamlessly integrates with your current infrastructure; simply choose a destination app, map the data, and it's all set. Your data can be more than just quarterly reports; Census enables everyone in your organization to take initiative. With live metrics accessible in every application, you can enhance your business operations, resulting in increased user satisfaction and higher revenue. Moreover, this streamlined approach not only fosters collaboration among teams but also drives innovation by making data-driven decisions simpler and more effective.